All posts by Aashish

9 Reasons why Digital Marketing Strategies Fail

Digital marketing is an umbrella term for all of the online marketing efforts. Businesses leverage digital channels such as search engines, social media, email, their websites, and online advertisements to carry out their marketing motives of brand/product awareness, user engagement and connect, etc. Digital marketing strategies are routes to fulfill digital marketing goals. Marketers usually confuse tactics…

How does Tinder make money | Tinder Business Model

Swipe, get matched, flirt and date. Tinder Business Model is so simple yet so effective that the company is now one of the fastest growing social startups and mobile applications of all time. But the question of How does Tinder make money got answered after two years of operation when the company launched Tinder Plus. There was no…

HOW DOES PINTEREST MAKE MONEY

How does Pinterest make money | Pinterest Business Model

With over 100 million active users and a $11 billion reported value, Pinterest has occupied a special (and different) place in the social media sphere. But the question of how does Pinterest make money has been a trend on google searches ever since the website has started its service. Pinterest Business Model has been designed in such…

types of advertising mediums

Different Types of Advertising Mediums

Advertising is the action of calling public attention to something through paid announcements by an identified sponsor. The choice of advertising medium depends on two aspects - The product/service to be advertised. The Target Group. These two aspects helps marketers decide between ATL, BTL, & TTL advertising strategies. Types of Advertising Mediums Print Advertising  (Magazines,…

atl btl ttl marketing

Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing

Advertising activities can be divided into Above the line, below the line & Through the line activities. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which had specific penetration (below the line). But then, because of the increased competition and development in technology, emerged Through the…

ewallet

E-Wallet | Everything you should know about Prepaid Wallets

It's the new age of the digital world and e-wallet is in the spotlight.  With the development of technology and demonetization of higher currencies in the country, electronic and in-app wallets have emerged as an alternate payment option to cash. But the companies have all the plans to remove the prefix alternate and increase their market share…

rifle approach

Rifle Approach | What is Rifle Approach in Marketing?

A rifle is used to hit a clearly defined target. Hunters prefers to use a rifle when they're clear about the object they want to hit and that object is clearly in sight. It’s the similar case with rifle approach in marketing. Rifle Approach in Marketing Rifle approach is an advertising strategy that involves targeting a clearly defined audience…