All posts by Aashish

atl btl ttl marketing

Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing

Advertising activities can be divided into Above the line, below the line & Through the line activities. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which had specific penetration (below the line). But then, because of the increased competition and development in technology, emerged Through the…

ewallet

E-Wallet | Everything you should know about Prepaid Wallets

It's the new age of the digital world and e-wallet is in the spotlight.  With the development of technology and demonetization of higher currencies in the country, electronic and in-app wallets have emerged as an alternate payment option to cash. But the companies have all the plans to remove the prefix alternate and increase their market share…

rifle approach

Rifle Approach | What is Rifle Approach in Marketing?

A rifle is used to hit a clearly defined target. Hunters prefers to use a rifle when they're clear about the object they want to hit and that object is clearly in sight. It’s the similar case with rifle approach in marketing. Rifle Approach in Marketing Rifle approach is an advertising strategy that involves targeting a clearly defined audience…

SHOTGUN APPROACH

Shotgun Approach | What is Shotgun Approach in Marketing?

A shotgun isn't used to hit the eye of the bird. Hunters who use shotgun are just concerned with killing the bird (or any bird beside it).  It's the similar case with shotgun approach in marketing. Shotgun Approach in Marketing Shotgun Approach is a marketing strategy where marketers tries to appeal to a wide market of potential…

hamilton print ads

Hamilton Watches Print Advertisements Collection 1922-1974

The Hamilton Watch Company, started in 1892, is one of the leaders of watch industry. Hamilton is one of more than twenty watch brands belonging to the Swatch Group, the world's largest watch manufacturer and marketer. It being one of the oldest watch brand is a great resource for anyone conducting a research in the watch industry. Here…

dollar-shave-club-business-model

Dollar Shave Club Business Model | Case Study

Dollar Shave Club, launched in 2011 as a subscription based online razor retailer, has one of the most common yet great business model we've encountered till now. DSC views itself as a men’s lifestyle club that helps men live smarter and more successful lives. There are many points to nod at when we talk about this…

brand-failure

Why do Brands Fail? Reasons for Brand Failure.

The process of branding was developed to act as a guard for businesses against failures. Branding enforces ownership and differentiation. It all started since 1500s when unique marks were used to specify ownership of the cattle. Different marks were used by different people to differentiate their cattle from others. The definition of brand has broadened quite a bit…