Category Archives: brand study

oyo-rooms-business-model

Business Model of Oyo Rooms – How Oyo Rooms Work

Oyo rooms is the largest branded network of hotels currently operating in India and Malaysia. Oyo is a hotel aggregator with a business model similar to that of Uber (Aggregator business model). This Aggregator business model has certain characteristics. The firm organises the unorganised businesses operating under the same domain, make them work as their…

whatsapp-vs-allo

Everything about Google Allo vs Whatsapp

Google allo is here and has proved out to be Whatsapp's biggest competitor ever. But does it have the features and capability of being called a 'competitor of Whatsapp'? Let us see this through this infographic. Google Allo vs Whatsapp Who's the real Winner? If we count these addon features Google Allo seems to be a…

Business model of crown it

Business Model of Crown It – How CrownIt works

Before talking about the business model of Crown It , let us first discuss a bit about affiliate marketing. Through the years we've seen a rise of many affiliate marketing websites / applications. These websites/mobile applications have a very simple approach - they are reputed or luring brands which generate customer traffic for themselves and divert…

snapchat-business-model

How does Snapchat Make Money – Snapchat Business Model

Released in September 2011, Snapchat, the ‘communicate and tell your stories through pictures & videos application’ has a unique business model and a revenue model that has tailor-made feature for every partner, advertiser, and users. Snapchat Business Model Just as the name suggests, snapchat is a mobile application where your chat lasts for a snap. You…

PAYTM business model

Paytm Business Model – How Paytm Makes Money?

How Paytm makes money even after providing 50% to 100% cashbacks? What exactly is Paytm Business Model ? It’s a worthy question to ask. Another worthy question that should be asked is – Why does the cashback gets accumulated in the Paytm Wallet and not refunded back to the user? I guess you got a clue. Anyway,…

coca cola marketing

Coca Cola Marketing Case Study

Before Talking about Coca Cola marketing case study, let's first talk about how big Coca Cola is. From the star 'Coca-Cola' drink to Inca Kola in North and South America, Vita in Africa, and Thumbs up in India, The Coca-Cola Company owns a product portfolio of more than 3500 products. With the presence in more than…

Pokémon details

How Big is Pokémon?

How big is Pokemon? Why has it taken over the world? Pokémon, the original idea by Satoshi Tajiri, was released as a game, in 1996, by Nintendo. It was originally named as Capsule monsters and then as Pocket Monsters. It took six years to create this game which turned out to be a worldwide sensation,…