Category Archives: Branding Basics

what is a brand

What is a Brand? Meaning of Brand and Brand Concepts.

Brand, nowadays, is a product, service, person, company, or a concept which has characteristics to be differentiated from others in the market. Brand is what makes the product identifiable and differentiable. Branding isn’t new. We’ve been branding people since the start. They had a face (identity), were given names, people around them had an image…

Tips to create a brand

Ten tips to build a brand

Competition is everywhere and it's tough. Effective management of the brand and the product is the utmost requirement to beat up the competition and to stand out. Everyone knows the successful brands. But little do they know how hard it is to be one. A good branding strategy is as necessary as a good product…

Tips for Successful Branding

Branding is just like that special sauce of the famous burger you love to eat. It is important for the burger,  but just the sauce without the burger won’t do the job. As it rightly said, “Good branding is at the heart of any good business”. It is the emotion that customers and potential customers…