Category Archives: Feeds

DIAMOND MARKETING DE BEERS

Diamonds are not rare, they are just expensive | De beers Diamond Marketing Strategy

Diamonds are not rare, they are just expensive. Believe it or not but the sole reason why diamonds are considered special, rare, and expensive is because of the great diamond marketing campaign (A Diamond is Forever) by De Beers. Diamonds are one of the hardest naturally occurring substance found on Earth and serve two main functions…

brand war

Most interesting Brand Advertisement Wars of All Time

Business, nowadays, involves a lot of competition. Consumers buy the brand first and the product later. Brands, hence, spend a huge amount in marketing themselves as a better player than others. This often lead to brand war which usually include brand using tactics like ambush marketing, viral marketing, brand advertisement wars, evangelism marketing etc. Brand…

9 Reasons why Digital Marketing Strategies Fail

Digital marketing is an umbrella term for all of the online marketing efforts. Businesses leverage digital channels such as search engines, social media, email, their websites, and online advertisements to carry out their marketing motives of brand/product awareness, user engagement and connect, etc. Digital marketing strategies are routes to fulfill digital marketing goals. Marketers usually confuse tactics…

ewallet

E-Wallet | Everything you should know about Prepaid Wallets

It's the new age of the digital world and e-wallet is in the spotlight.  With the development of technology and demonetization of higher currencies in the country, electronic and in-app wallets have emerged as an alternate payment option to cash. But the companies have all the plans to remove the prefix alternate and increase their market share…

hamilton print ads

Hamilton Watches Print Advertisements Collection 1922-1974

The Hamilton Watch Company, started in 1892, is one of the leaders of watch industry. Hamilton is one of more than twenty watch brands belonging to the Swatch Group, the world's largest watch manufacturer and marketer. It being one of the oldest watch brand is a great resource for anyone conducting a research in the watch industry. Here…

brand-failure

Why do Brands Fail? Reasons for Brand Failure.

The process of branding was developed to act as a guard for businesses against failures. Branding enforces ownership and differentiation. It all started since 1500s when unique marks were used to specify ownership of the cattle. Different marks were used by different people to differentiate their cattle from others. The definition of brand has broadened quite a bit…

brand-name

Why Brand Name Matters? Hacks to choose a good brand name.

“What's in a name? that which we call a rose By any other name would smell as sweet.” This statement, according to many marketers, holds true for brand name as well. But is it so? Which of these two brand names will gain more traction? "A gravitationally completely collapsed object" or "A black hole" ? Marketing…