Category Archives: Feeds

snapchat vs facebook

Why is Facebook obsessed with Snapchat | Snapchat vs Facebook Infographic

The way people share has changed a lot. They don't just share updates, they now share experiences. This has led to a growth innovation in media content - Virtual reality, 360 videos, live videos, etc. Facebook, being a pioneer of the social networking sector, has its already set its hands on these innovations. However, one of the biggest…

scarcity principle

Scarcity Principle in Marketing

The economy runs on the principles of demand and supply. This condition has placed itself permanently in the minds of the customers and sellers. But this situation can also be capitalized by the marketers where they use scarcity principle of marketing to increase the demand of the goods by decreasing their supply. The scarcity principle of…

payments bank

Payments Bank – Everything you should know about its business model

A bank where there isn't an actual bank. This is the core idea behind the unique model of a Payments Bank. Reserve bank of India, to achieve the vision of digital India, conceptualized the idea of payments banks which will increase the penetration of financial services by reaching places where actual banks can't. Payments Bank A payments…

DIAMOND MARKETING DE BEERS

Diamonds are not rare, they are just expensive | De beers Diamond Marketing Strategy

Diamonds are not rare, they are just expensive. Believe it or not but the sole reason why diamonds are considered special, rare, and expensive is because of the great diamond marketing campaign (A Diamond is Forever) by De Beers. Diamonds are one of the hardest naturally occurring substance found on Earth and serve two main functions…

brand war

Most interesting Brand Advertisement Wars of All Time

Business, nowadays, involves a lot of competition. Consumers buy the brand first and the product later. Brands, hence, spend a huge amount in marketing themselves as a better player than others. This often lead to brand war which usually include brand using tactics like ambush marketing, viral marketing, brand advertisement wars, evangelism marketing etc. Brand…

9 Reasons why Digital Marketing Strategies Fail

Digital marketing is an umbrella term for all of the online marketing efforts. Businesses leverage digital channels such as search engines, social media, email, their websites, and online advertisements to carry out their marketing motives of brand/product awareness, user engagement and connect, etc. Digital marketing strategies are routes to fulfill digital marketing goals. Marketers usually confuse tactics…

ewallet

E-Wallet | Everything you should know about Prepaid Wallets

It's the new age of the digital world and e-wallet is in the spotlight.  With the development of technology and demonetization of higher currencies in the country, electronic and in-app wallets have emerged as an alternate payment option to cash. But the companies have all the plans to remove the prefix alternate and increase their market share…