Category Archives: Marketing Basics

ambush marketing

What is Ambush Marketing ? How it is used in Brand Wars?

Marketing, according to Kotler, is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Profit (monetary or non monetary) is an important aspect to any marketing strategy and the increased competition has made it more challenging for the business to earn it. This…

types of advertising mediums

Different Types of Advertising Mediums

Advertising is the action of calling public attention to something through paid announcements by an identified sponsor. The choice of advertising medium depends on two aspects - The product/service to be advertised. The Target Group. These two aspects helps marketers decide between ATL, BTL, & TTL advertising strategies. Types of Advertising Mediums Print Advertising  (Magazines,…

atl btl ttl marketing

Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing

Advertising activities can be divided into Above the line, below the line & Through the line activities. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which had specific penetration (below the line). But then, because of the increased competition and development in technology, emerged Through the…

rifle approach

Rifle Approach | What is Rifle Approach in Marketing?

A rifle is used to hit a clearly defined target. Hunters prefers to use a rifle when they're clear about the object they want to hit and that object is clearly in sight. It’s the similar case with rifle approach in marketing. Rifle Approach in Marketing Rifle approach is an advertising strategy that involves targeting a clearly defined audience…

SHOTGUN APPROACH

Shotgun Approach | What is Shotgun Approach in Marketing?

A shotgun isn't used to hit the eye of the bird. Hunters who use shotgun are just concerned with killing the bird (or any bird beside it).  It's the similar case with shotgun approach in marketing. Shotgun Approach in Marketing Shotgun Approach is a marketing strategy where marketers tries to appeal to a wide market of potential…

cross-promotion

Cross Promotion : Definition, Benefits, Examples and Ideas.

We've witnessed Cross Promotion ever since we've learned to read and recognize. The term might be new to us but the concept isn't. For example - Cross Promotion Cross Promotion is a marketing technique which involves promotion of other product(s) targeted to the customers of a related product. It usually involves two or more parties, as it…

customer-touch-points

What are Customer Touch Points? Analysis, Mapping, & Examples.

A company interacts with the customers on many levels and at many places. These interactions are necessary for a company to carry out their marketing & branding strategies and to build their brand value. Customer Touch Points Customer touch points refers to any interaction which the company has with the customers. These interactions take place at…