Category Archives: Marketing Basics

What is Guerrilla Marketing? Explanation, Strategies & Examples

Have you ever seen any part of the Home Alone Series? Did you see how the ‘kid’ uses the unconventional methods to fight against those ‘experienced adults’ and eventually win? That kid used the Guerrilla Warfare technique. Just like this, when marketers use unconventional tactics to get maximum results and to counter BIG competitors, it's…

network marketing

What Exactly is Network Marketing? MLM Explained with Examples.

Network marketing, also known as multi-level marketing, is a business model which involves a pyramid structured network of people who sell a company’s products. The participants in this network are usually remunerated on commission basis. People in this network get commission every time they perform the specified task, like - Make a sale of a…

new product development

8 Steps of New Product Development | Marketing Before Introduction

New Product development is a journey. It’s the road which leads to the actual product and then the actual product to the market. As it is said, it all starts with an idea. Every product goes through a number of stages before being introduced in the market. New Product Development (NPD) Idea Generation The first…

marketing mix product stages

Marketing Mix in Product Life Stages

Marketing Mix in Product Life Stages A product goes through many stages during its lifetime and marketing involved is different for every product life stage. Marketing Mix in the Introductory Stage Product Introductory stage involves one or few products, usually in the same product line or relatively undifferentiated. Price This is the stage where one…

product life cycle

Product Life Cycle – 4 Stages of Product’s Life

Product life cycle is the set of stages product goes through during its lifetime. A product starts its journey from the day it is just an idea to the day it is finally removed from the market. Products, just like living beings, are born one day and die one day. Usually there are 4 different…

PRODUCT MIX

What is Product Mix? Explanation with Examples

Product is an item produced or procured by the business to satisfy the needs of the customer. It is the actual item which is held for sale in the market. A company usually sells different types of products. For e.g. Coca cola has around 3500+ product brands in its portfolio. These different product brands are…

SERVICE Marketing mix 7 p's of marketing mix

Service Marketing Mix – 7 Ps of Marketing Mix

Before explaining about the service marketing mix, let us first discuss how services are different from tangible goods. Unlike goods, services are Intangible (have no fixed existence) Inseparable (Cannot be separated from its provider) Not stored (Cannot be stored in a warehouse or anytime before the actual performance) Perishable (Perishes as soon as the work…