Category Archives: Marketing Basics

network marketing

What Exactly is Network Marketing? MLM Explained with Examples.

Network marketing, also known as multi-level marketing, is a business model which involves a pyramid structured network of people who sell a company’s products. The participants in this network are usually remunerated on commission basis. People in this network get commission every time they perform

new product development

8 Steps of New Product Development | Marketing Before Introduction

New Product development is a journey. It’s the road which leads to the actual product and then the actual product to the market. As it is said, it all starts with an idea. Every product goes through a number of stages before being introduced in

marketing mix product stages

Marketing Mix in Product Life Stages

Marketing Mix in Product Life Stages A product goes through many stages during its lifetime and marketing involved is different for every product life stage. Marketing Mix in the Introductory Stage Product Introductory stage involves one or few products, usually in the same product line

product life cycle

Product Life Cycle – 4 Stages of Product’s Life

Product life cycle is the set of stages product goes through during its lifetime. A product starts its journey from the day it is just an idea to the day it is finally removed from the market. Products, just like living beings, are born one


What is Product Mix? Explanation with Examples

Product is an item produced or procured by the business to satisfy the needs of the customer. It is the actual item which is held for sale in the market. A company usually sells different types of products. For e.g. Coca cola has around 3500+

SERVICE Marketing mix 7 p's of marketing mix

Service Marketing Mix – 7 Ps of Marketing Mix

Before explaining about the service marketing mix, let us first discuss how services are different from tangible goods. Unlike goods, services are Intangible (have no fixed existence) Inseparable (Cannot be separated from its provider) Not stored (Cannot be stored in a warehouse or anytime before

marketing mix

What is Marketing Mix? 4P’s of Marketing Mix

Marketing mix theory, first coined by E. Jerome McCarthy in 1960s, is one of the basics of marketing to have a successful business. But before explaining the definition or the parts of the theory, let us look at this example of Coca Cola Coca Cola,