Category Archives: Marketing Basics

What is Marketing Myopia? Definition and Examples

Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a short-sighted and inward looking approach to marketing which focus on fulfillment of the needs of the company rather than focusing on marketing from consumers’ point of view. When a

marketing concepts

Marketing management philosophies – Five marketing concepts

Marketing, according to Kotler, is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Marketing concepts (or marketing management philosophies) are the philosophies used by the businesses to guide their marketing efforts. Basically, marketing