Tag Archives: brand ego

brand-failure

Why do Brands Fail? Reasons for Brand Failure.

The process of branding was developed to act as a guard for businessesĀ againstĀ failures. Branding enforces ownership and differentiation. It all started since 1500s when unique marks were used to specify ownership of the cattle. Different marks were used by different people to differentiate their cattle from others. The definition of brand hasĀ broadened quite a bit…