Today, the group of potential customers that can be targeted online is much larger than any such group that you can approach offline. Digital marketing helps you increase your reach substantially and communicate your message both effectively and in a way that can be measured.
If you’re still not using digital marketing, the most possible reason could be either you don’t know much about it or you think you are simply not ready. But the problem is, your competitors are already online and might be poaching your customers without you even knowing it.
But fret not.
Here’s a list of 11 best digital marketing courses on the internet to help you with your venture of learning new skills.
If you want to learn digital marketing, you need to learn how to make use of Google — be it for online business listing, web presence, advertisements, SEO, SEM, analytics, etc.
This is an free all-rounder fundamental digital marketing course which teaches you the basics of every aspect of digital marketing -
Along with this, you also get a certificate from Google which is great for your resume.
A highly interactive course for complete beginners to understand about the basics of -
The course includes sections with projects, checklists & actionable lectures to help you understand the basics of digital marketing and its subsidiaries.
A specialization by the University of Illinois that explores several aspects of new digital marketing like digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.
The course also focuses on marketing concepts and tools to help you understand analytics, manage your online brand and address brand communication in the digital world.
AMA Certified Digital Marketing Course:
An ideal course for those planning to attempt AMA certification exam and becoming a certified digital marketer.
The course includes the intricacies of almost all the subsidiaries of digital marketing and provide you with the essential training you require as a beginner.
Search engine optimization is the practice of optimizing a website both on-page and off-page to get more high quality traffic through search engines.
This course focuses on the theory behind the algorithm of various search engines and includes practical lessons to help you optimize your website for local, national, and international audience to rank on the top of search engine results.
An expert led specialization offered by the Northwestern University for anyone who wants to learn the theory and practical of social media marketing. It includes six extensive courses which cover -
The course also includes practical examples and assignments to give you hands-on experience on developing and running a social media marketing campaign.
Search Engine Marketing & Google Ads Specialization:
Search ads (PPC ads) are those which you see on the top of the search results. They form the core of search engine marketing.
This course is led by AdWords experts who use interactive methods and examples to teach practical insights on getting AdWords certified and developing high performing Google Ads.
The course progresses over time and is perfect for beginners and intermediates alike.
YouTube isn't just a video hosting platform, it is also the second biggest search engine in the world and a big digital marketing channel.
This course teaches you the intricacies of how you can use YouTube to market your brand or offering — how to develop and edit well performing videos for YouTube, selecting titles for more CTR, designing a YouTube marketing strategy, understanding YouTube Analytics, and monetizing the videos.
A practical Google Analytics course with a goal to teach how you can use Google Analytics as a tool to take more data-driven decisions. This course progresses slowly and teaches everything you should know about the basics, intermediate, and advanced level of Google Analytics.
It also includes 50 examples and 100 quiz questions which makes the course more engaging and the tool easier to learn.
Podcasts are among the newest digital marketing channels having very high potential for growth. This course acts as a comprehensive guide to help you record, edit, launch, and monetize your podcasts. The course also provides you with strategies and tools which you can use to market your podcast and grow your audience.
Retargeting is when you target your previous website visitors using PPC ads on Google, Facebook, or other platforms. These ads use browser cookies, are more personalized, and result in better conversions.
This specialized course focuses on teaching Facebook pixel and Google remarketing to help you develop dynamic and behavioral remarketing strategies. It's designed in a how-to-guide manner which teaches the intricacies of retargeting from scratch along with many examples.
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