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    Sakshi Singh

    Writer. Traveler. Would-be architect. Loves knowing something about everything.

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    OLX Business Model | How does OLX make money?

    By Sakshi Singh / September 30, 2017

    Founded in 2006 by Fabrice Grinda and Alec Oxenford, the online marketplace OLX has its roots in Argentina. The company today functions in over 40 countries, of which it has emerged out as a stronghold in countries like India, Pakistan, Brazil, Portugal, Poland, Ukraine, Nigeria, Philippines, and Kenya. The online classifieds website was funded by several […]

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    Understanding the Marketing Funnel

    By Sakshi Singh / December 13, 2017

    A goal without planning is just a dream. You need a ‘start to finish’ plan in order to ensure effective use of resources and better results. For marketers, imagining a buyer’s journey is an integral part of planning an effective marketing strategy and there’s a perfect tool for the same: the Marketing Funnel. Just like […]

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    Amway Business Model | Is Amway a Scam?

    By Sakshi Singh / September 22, 2017

    Amway, derived from ‘American Way’ is an American company which deals in health, beauty, and home care commodities. The company owes its foundation to Jay Van Andel and Richard DeVos in Ada, Michigan, and roots back to 1959. Formerly counted among the top companies by the Forbes Magazine, the dual principles of Amway Business Model […]

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    Uber Business Model | How does Uber Make Money?

    By Sakshi Singh / July 19, 2017

    Gone are the days when getting a taxi to office was a nightmare. We no longer need to wait on roadsides trying to spot a taxi and fervently waving at it, only to see it being hacked by another client. We don’t even remember having to be refused a ride in the dead of the […]