Make Lead Generation Quizzes More Effective With Barnum Effect
Ever wondered why people are so easily fooled by ‘psychics’ or palm readers, or why so many of us love to read our horoscopes?...
March 20, 2020
What Is A Marketer? – Responsibilities & Characteristics
“As a professional marketer, I was recently called by a well-established firm to market its products. However, an emergency back at home forced me...
March 19, 2020
What Is A Slogan? – Types, Examples, & How-To Guide
Oreo – the second most liked brand by kids, used over 3 creative teams, tours around 450 small towns to lock down their perfect...
March 17, 2020
What Is Inside Sales? Inside Sales vs Outside Sales
With the recent advancement in technology, we barely see any salesperson knocking at someone’s door to sell something. Instead, many of the businesses are...
March 17, 2020
Experiential Marketing: A Detailed Guide
“Company X recently organized a product launch whereby it made special arrangements for games and gift cards for the audience. A team of experts...
March 16, 2020
What is Brand Dilution? – Causes, Examples, & How To Avoid It
Every company plans to expand its offerings or tap into untapped markets to increase its profits and grow. This expansion can be the key...
March 15, 2020
How Does Steam Work | Steam Business Model
The video gaming industry is a huge business – for the past 10 years, it has made more money than both Hollywood and the...
March 15, 2020
Rebranding – Definition, Reasons, Examples, & How To Guide
Rebranding is a marketing strategy that involves changing the logo, name, concept or design of an existing brand. This change is made with the...
March 14, 2020
What Is Brand Recall? How To Measure & Enhance It?
Every brand today wants to connect with the target audience like a pop song. But given the fierce competition and clutter in almost every...
March 13, 2020
Organizational Culture: Definition, Importance, Types & Examples
The employees in an organization make for its most valuable asset and there exists a set of beliefs, assumptions and habits that these employees...
March 11, 2020
