Publish content which makes them interact with you. Let them spend more time on your post (Facebook likes it). But don’t publish lengthy stuff. According to a study, people lose interest after 8 seconds while surfing through a post. Make them nostalgic or educate them. Make them know what they don’t. Involve humour or art or both humour and art. Post stuff which people like to read. Which they want to read twice. You’ve your research. Use it here.
Facebook’s Newsfeed algorithm.
Facebook newsfeed – the constantly updating feeds about your friends, family, and your interests which you see on your home page. It includes status updates, photos, videos, like and comment activities, life activities, live videos etc.
You probably know all this already. But what you might not know is- Facebook has a big algorithm to select which post should appear on your newsfeed and which doesn’t.
Points to Note
On average there are 1500 stories that could appear in a person’s News Feed each time you log into Facebook. Out of all these, Facebook selects very few (~20%) and show them on the users newsfeed.
Friends and Family First
Facebook prefers putting feeds about their friends and family members before your ‘organic’ business content. (Paid content does well). This feature can be tapped for benefit of your business by creating a viral content. Content which people like to see and share with friends. Ever thought how Humans of New York got so famous?
Facebook monitors its users. It knows what they like, what they want to see and gives them that. It monitors users’ activities on posts and show them similar content.
Trends are the new trend on Facebook. It’s the new way to get connected to the world. Someone won a medal for your country? It’s the new trending post and will be given preference on their news feed.
Time Spent Viewing
Another determining factor for news feed ranking is the time spent to read similar posts by them. This determiner has been added as many times people don’t actually like, comment on or share the posts they like to read. Facebook has come out with this new technique to find out posts which users like. But this doesn’t mean longer articles will get a preference. Facebook will look at the time spent within a threshold so as not to accidentally treat longer articles preferentially.
There are many other things which Facebook look at while ranking posts, but these are all which you should keep in mind while you post.
Over to You
Be careful to not to get diverted in creating content which has nothing to do with your business. Post something relatable. Engage the right target audience with the help of the insights.