How\u00a0to\u00a0smartly use\u00a0Facebook posts for more engagement? But before answering this question, let us talk about the basics first.\r\nHow like, comment, and share help the business?\r\nWe\u2019ve already discussed about the viral reach over Facebook. In case you haven\u2019t read it, here is our article on Facebook ecosystem.\r\n\r\nBasically, reach is the number of people who saw your content. Viral reach is when your users\/audience helps you increase your reach.\r\n\r\nViral reach is organic and very useful for any business. What triggers this viral reach are these\u00a0 three buttons \u2013 like, comment, and share.\r\n\r\nSuppose your friend \u2018A\u2019 who follows your company\u2019s Facebook page liked or commented on your page\u2019s post. There are chances, according to Facebook\u2019s new algorithm, that his friends, who have similar interests, will see this feed in their news feed. This cycle continues and makes your reach bigger and bigger.\r\n\r\nAgain, there is a difference between a post reach and page reach. Post reach is the number of people who saw a specific post while page reach is the number of people who saw any of your posts.\r\n\r\nReach isn\u2019t confined to just newsfeed. Here\u2019s where \u2018share\u2019, the king of triggers on Facebook, play its part. When a user shares your post, it gets visible to even more users (than when he likes or comments). His family and close friends gets his update regardless of their interests (read more about Facebook Newsfeed Algorithm). He can also share your posts to a group on Facebook with similar interest.\r\nCreate Facebook Posts for More Engagement.\r\nYou already have done your homework on Facebook research, it\u2019s time for implementation. Here\u2019s what you can post to engage more people through your Facebook Marketing Strategy.\r\nFreebies\/Competition\r\nEveryone likes to win. (Even though it\u2019s just a contest on a Facebook page which the user just got to know because his friend commented on it.) Facebook contests, with real gifts involved, act as a magnet to attract audience. Make them like your page, or your post, comment, use your hashtag, or whatever you want them to do (Contest which involves sharing of content on personal profile is not permitted), and they\u2019ll happily do it. But make sure you deliver your promise, i.e. give them gifts and\/or make them famous on your page. You can also use this free Facebook contest plugin to make your job easier.\r\n\r\n\r\nI-identify-with-that-too!\r\nDon\u2019t you just love those posts which you can identify with? Everyone does. It\u2019s a human psyche to like them. And people on Facebook don\u2019t just like them. They like, comment, share and also talk about them! These types of posts are an all in one package for you. Use them wisely.\r\n\r\n\r\nLet them talk about themselves\r\nAccording to a study, people spend 80% of their time on Facebook to talk about themselves. What\u2019s better than giving them more space to talk about themselves? Ask them questions about themselves, make them feel that they belong to your page. This always trigger them to use those three magical buttons.\r\n\r\n\r\nGive them a trigger\r\nAccording to a study, people are more likely to do things if they are asked for it. Ask them to like your picture, and they\u2019ll do it. Ask them to tag one friend, and they\u2019ll tag ten. Triggers always work on social media platforms. Trigger can also be given to increase the number of comments on post.\r\n\r\n\r\nHumor\r\nHumor is cool. Everyone likes to be cool on Facebook, be it pages or users. Humour, just like in real life, leads to a contagious emotion \u2013 laughter. Make them laugh, and they\u2019ll use those three buttons automatically.\r\n\r\n\r\nMotivation & inspiration\r\nFacebook is filled with motivation seekers. They like to spend their time, which they would have used to work otherwise, to seek motivation to do work. This is a common human tendency. Motivate them, and they\u2019ll motivate you to post more.\r\n\r\n\r\nTrend\r\nWhat\u2019s trending is the new trend on Facebook. Everyone likes to be updated about everything (even though it\u2019s of their interest or not.). This has become a common notion that there\u2019s no need to follow those who don\u2019t follow the trends. Make sure you know about the latest trends while you post over Facebook. Make use of \u2018what\u2019s trending section\u2019 which you see on the right.\r\n\r\n\r\nCreative\r\nFacebook is the new Tumblr. People love to show as well as reblog creativity. Use creativity in your niche and you\u2019ll see the wonders yourself.\r\n\r\n\r\nHacks \/ did you knows\r\nMake their life easier, make them know things they don\u2019t, and they\u2019ll be engaged with you for long. Many pages on facebook, like life hacker, didyouknowblog, wtffact, etc has used this technique to reach on the top.\r\n\r\n\r\nDebate or Controversy Posts\r\nOn this highway, proceed with caution! People tend to be very emotional when it comes to certain topics. Still, you can pick up some not so critical topics and make them debate over your post.\r\n\r\n\r\n\r\n \r\nGo On, Tell Us What You Think!\r\nDid we miss something? \u00a0Come on! Tell us what you think of this article in the comment section. Give us more techniques for creating Facebook posts for more engagement.