Facebook Marketing Archives

How to smartly use Facebook posts for more engagement But before answering this question let us talk about the basics first How like comment and share help the business We ve already discussed about the viral reach over Facebook In case you haven t read it here is our article on Facebook ecosystem Basically reach is the number of people who saw your content Viral reach is when your users audience helps you increase your reach Viral reach is organic and very useful for any business What triggers this viral reach are these three buttons like comment and share Suppose your friend A who follows your company s Facebook page liked or commented on your page s post There are chances according to Facebook s new algorithm that his friends who have similar interests will see this feed in their news feed This cycle continues and makes your reach bigger and bigger Again there is a difference between a post reach and page reach Post reach is the number of people who saw a specific post while page reach is the number of people who saw any of your posts Reach isn t confined to just newsfeed Here s where share the king of triggers on Facebook play its part When a user shares your post it gets visible to even more users than when he likes or comments His family and close friends gets his update regardless of their interests read more about Facebook Newsfeed Algorithm He can also share your posts to a group on Facebook with similar interest Create Facebook Posts for More Engagement You already have done your homework on Facebook research it s time for implementation Here s what you can post to engage more people through your Facebook Marketing Strategy Freebies Competition Everyone likes to win Even though it s just a contest on a Facebook page which the user just got to know because his friend commented on it Facebook contests with real gifts involved act as a magnet to attract audience Make them like your page or your post comment use your hashtag or whatever you want them to do Contest which involves sharing of content on personal profile is not permitted and they ll happily do it But make sure you deliver your promise i e give them gifts and or make them famous on your page You can also use this free Facebook contest plugin to make your job easier I-identify-with-that-too Don t you just love those posts which you can identify with Everyone does It s a human psyche to like them And people on Facebook don t just like them They like comment share and also talk about them These types of posts are an all in one package for you Use them wisely Let them talk about themselves According to a study people spend 80 of their time on Facebook to talk about themselves What s better than giving them more space to talk about themselves Ask them questions about themselves make them feel that they belong to your page This always trigger them to use those three magical buttons Give them a trigger According to a study people are more likely to do things if they are asked for it Ask them to like your picture and they ll do it Ask them to tag one friend and they ll tag ten Triggers always work on social media platforms Trigger can also be given to increase the number of comments on post Humor Humor is cool Everyone likes to be cool on Facebook be it pages or users Humour just like in real life leads to a contagious emotion laughter Make them laugh and they ll use those three buttons automatically Motivation amp inspiration Facebook is filled with motivation seekers They like to spend their time which they would have used to work otherwise to seek motivation to do work This is a common human tendency Motivate them and they ll motivate you to post more Trend What s trending is the new trend on Facebook Everyone likes to be updated about everything even though it s of their interest or not This has become a common notion that there s no need to follow those who don t follow the trends Make sure you know about the latest trends while you post over Facebook Make use of what s trending section which you see on the right Creative Facebook is the new Tumblr People love to show as well as reblog creativity Use creativity in your niche and you ll see the wonders yourself Hacks did you knows Make their life easier make them know things they don t and they ll be engaged with you for long Many pages on facebook like life hacker didyouknowblog wtffact etc has used this technique to reach on the top Debate or Controversy Posts On this highway proceed with caution People tend to be very emotional when it comes to certain topics Still you can pick up some not so critical topics and make them debate over your post nbsp Go On Tell Us What You Think Did we miss something Come on Tell us what you think of this article in the comment section Give us more techniques for creating Facebook posts for more engagement

Category: Facebook Marketing

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