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5 Tips To Come Up With A Great Business Name

By Aashish Pahwa / December 19, 2017

Selecting a name for your business is an uphill struggle. It’s not only overwhelming but also a confusing task for most of the entrepreneurs. By naming a company, you decide its identity, personality, and eventually its future. This decision of coming up with a name for your business should be taken with extreme care and […]

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Retailtainment: Your Complete Guide

By Rameez M Sydeek / December 19, 2017

Retailers have been in the market since the beginning. Over the years, they have just transformed from rudimentary shops to big shopping malls and have tried everything possible to increase their sales. They’re now focused more on the brand, the price and quality, the competition, the marketing and their positioning to influence the decision-making process […]

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Social Shopping: A Quick Guide To Social Commerce

By Aashish Pahwa / December 19, 2017

Social networks influence most of your habits and you have become such dependent on the social media that you prefer anything which involves social networking over those which don’t. Social shopping is one such social network integrated shared shopping experience. What is Social Shopping? Social shopping is what we get when e-commerce meets social networking. Social […]

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VRIO Framework Explained

By Rameez M Sydeek / November 30, 2017

There are thousands of firms competing with each other extensively. These companies use different kinds of tools like PEST analysis, BCG Matrix, Porter’s 5 Forces and Value Chain analysis to analyze the internal and external environment. A vision statement is the first step in the basic strategic process of any firm. It is followed by objectives, […]

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5 Business Research Methods Every Business Should Implement

By Aashish Pahwa / November 23, 2017

Research is a key element for any business, no matter how big or small it may be. Connecting with your target market is the key to unlocking huge success. With that said, there are limits to the amount and types of research small businesses can actually dedicate to. Some of the advanced methods are reserved […]

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5 Biggest Startup Mistakes And How To Avoid Them

By Aashish Pahwa / December 21, 2017

90% of the startups fail. Scary? But here’s a more terrifying fact: 90% of the time, startups fail due to self-destruction and not due to competition. Starting up could be the best decision of your life. However, succeeding with your startup requires many more good decisions. The market is full of other startups and big […]

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What Is Middleware & How Does It Work?

By Rameez M Sydeek / December 21, 2017

It is important that different software programs work together to get the final results when different businesses or startups use these programs to fulfill their needs. This is where middleware has its importance. It attained demand in the 1980s as an answer on how to link latest applications to older systems. What is Middleware? In […]

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The Attention Monetization

By Aashish Pahwa / December 21, 2017

What does it mean to ‘Pay Attention’? But before answering this question, answer these- How many times a day do you click on a notification like this? Which of these icons matters to you? Do you check your phone when you listen to these? According to a research, you check your phone 2617 times a […]

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How Do Insurance Companies Make Money?

By Sourobh Das / December 21, 2017

What happens if your car crashes or your house burns down or your baggage gets lost on your next flight or you are diagnosed with a critical illness whose treatment is going to cost you tons of money? Will you dig deep into your coffers every time such a crisis occurs? What if you don’t […]

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What Do Investors Look For In A Startup?

By Rameez M Sydeek / December 13, 2017

Steering through the world of startups can be terrifying if the entrepreneurs don’t have the right financial aids. Even though most of the entrepreneurs arrange financials on their own in the early stages of the startup process, it’s the entry of investors which take the startups to the next level. Investors are shrewd when it […]

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