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87% of online marketers use video content in their digital marketing strategies. If you’re among the remaining 13%, this article is definitely for you. But even if...

Effective inbound marketing strategies can boost the sales and overall growth of your business. Implementing inbound marketing trends can help you attract, engage, and delight potential...

Be it government, a for-profit organisation, or even a not-for-profit organisation, data collection is of paramount importance for all to get insights on the target market...

There was a time when the only things we subscribed to was the local newspaper and a cable TV package. This, however, has changed. We now...

So, you’re an entrepreneur with an extraordinary idea for a startup which is surely going to disrupt the existing market; and now all you need is...

Being an entrepreneur, you have four usual funding options. These include – Raising funds from the investors by offering equity to them, Taking a loan from...

Your brand is what other people say about you when you are not in the room. – Jeff Bezos Well, no one would agree to this...

Payroll processing is one of the most tedious jobs of the month for the HR department of any company. While the hard work pays off eventually,...

What started in the USA is now a worldwide phenomenon – the two biggest shopping days for online retailers when millions of transactions take place with...

For many around the world, WhatsApp was their first-ever free and easy instant messaging service. This is not to say that WhatsApp is unrivalled. There have...