5 Tips to Create an Effective Customer Loyalty Program
The whole point of a customer loyalty program is to be able to retain customers that are valuable to your business, while also rewarding them for...
Your Complete Guide to Customer Loyalty Programs
According to a study conducted by Harvard, it costs a business about 5-25 times the general cost to acquire a new customer than it does to...
Startup Pivoting 101: A Guide for Beginners
Your venture started well and everywhere was sunshine, but suddenly you hit a rough patch, and it has been downhill ever since. If you are experiencing...
What Are Hedge Funds? – Meaning & Types
You are ready to invest your money and reap the profits that you have never experienced before. Then comes along the hedge funds which entices you,...
Client Gifting – Psychology, Importance, Do’s & Don’ts
Everybody loves receiving gifts. Not only do they make us feel special, but they also make us happier. And in most cases, giving or receiving gifts...
How To Deal With Negative People At Work
Admit it. We have had them all. The ever-complaining coworker next cubicle, The ‘my project sucks’ lunch mate, The ‘boss hates me’ drama queen who keeps...
Personalization Isn’t Improving Your Customer Engagement: Here’s Why
A big misstep small e-commerce companies make is thinking that personalization can help them achieve more conversions. This opinion greatly differs from the reality presented in...
The Psychology Behind Subscription Boxes
Don’t you just love it when you receive a package on your doorstep, not knowing what it contains? The anticipation of opening the package and discovering...
Sports Marketing 101 | What Is Sports Marketing?
The sun is out, you get ready for your morning workout. Donning your Nike sports shoes and Adidas training tee, you start your workout and finish...
Visual Merchandising: The Ultimate How-To Guide
You can see it right from the corner of the block. That storefront. The sign in clean yet warmly inviting colours, the lovely summer dresses in...
