The Decoy Effect Explained
What if Feedough changed its business model into a subscription-based business model where you’re offered 3 different plans to choose from – $5 per month –...
The API Economy: A Comprehensive Guide
While booking an Uber, you might have noticed the Google watermark at the bottom of the Uber’s cab map. It is a no brainer that Uber...
Are Bloggers Entrepreneurs?
The rise of social media and internet has also led to an increase in the number of bloggers worldwide. In fact, ‘blogs-to-riches’ has become the modern...
Affiliate Marketing Business Model Explained
The commission-based business models have existed from long before the advent of the internet. Even though this model doesn’t involve developing a product to sell, they...
The History Of Apple
Apple has officially become the first $1 trillion company in history! It must come as no surprise as Apple continues to astonish the world with its...
How To Create A Website For Your Startup?
Starting up is never an easy task. You have to deal with a never-ending to-do-list, compete with the established players, and increase your visibility everywhere possible....
What Is Greenwashing? – Types & Examples
Going green is becoming a profitable business strategy seeing the environmental scenario today. Green business practices not only open a new market of environment lovers, but also...
The Psychology Of Free: Why are People Attracted to Giveaways
“Buy 2, get 1 free!” “Shop for $500 and get a free gift worth $100!” “Apply for a free membership TODAY!” “Would you like a free...
Startups & Game Theory: What You Need To Know!
Business whether small or large depends on how it interacts with people. Marketing Strategies, Financial Strategies, Survival in the market etc. essentially depends how effective is...
5 Genius Examples Of Memes In Marketing
When we say that ‘Memes are taking over the world,’ we mean it. Quite literally. They are also rapidly taking over the fields of marketing and...
