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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
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Guides

What Is A 360° Marketing Campaign?

by Aashish Pahwa
360 Marketing Campaign

Switch on your television during a world cup and there … Read more

Categories Guides

Apparel Marketing: A Pervasive Force

by Abhishek Shridhar
APPAREL MARKETING

Look Down! Look Up! Look to your left, then right … Read more

Categories Guides, Marketing Essentials

Facebook Watch 101

by Aashish Pahwa

Ever since 2015, Facebook’s obsession with the videos was clearly … Read more

Categories Guides

How To Negotiate Like A Pro

by Aashish Pahwa
how to negotiate

As an entrepreneur,  you can evade taxes but can never … Read more

Categories Guides

The Art Of Demand Creation

by Abhishek Shridhar
crafting demand

Wouldn’t it be a paradise for businesses if they had … Read more

Categories Guides

The On Demand Economy | How On-Demand Companies Work?

by Aashish Pahwa
ON DEMAND ECONOMY

Not so long ago, there was an idea to disrupt … Read more

Categories Guides

5 Biggest Startup Trends & Predictions For 2018

by Aashish Pahwa
5 Startup Trends & Predictions For 2018

Planning the future based on certain stats and facts usually … Read more

Categories Guides

Initial Coin Offering (ICO) vs. Initial Public Offering (IPO)

by Aashish Pahwa
ico vs ipo

Throughout the short history of cryptocurrency, we’ve been introduced to … Read more

Categories Guides, Startup Essentials

Is First Mover’s Advantage Real?

by Abhishek Shridhar
Is First Mover’s Advantage Real

Competition is the fuel of a market. Some firms compete … Read more

Categories Guides

5 Tips To Come Up With A Great Business Name

by Aashish Pahwa
business name

Selecting a name for your business is an uphill struggle. … Read more

Categories Guides
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