What Is Disruptive Innovation?
Uber. A company that turned the industry upside down with the model that they had to offer. The taxi industry was never the same again. You...
Sharing Economy: Advent Of The Give And Take Economy
The World Wide Web has made all sorts of connections easier than ever since its inception. Over time, it became the catalyst for peer-to-peer networking, leading...
Game Marketing For Beginners
One of the most important factors for an effective marketing campaign is the engagement with the consumers. The greater the duration of contact, the better. There...
The Cost Of Entrepreneurial Stress And How To Deal With It?
No matter how fascinating the fact of owning a startup is, no one will deny how hard it is to run one. Not everyone could separate...
Overvaluation Of Startups: A Myth Or Misunderstanding?
The market today has grown to an extent where a surprise is really hard to pull off. The phenomena and forces driving the markets have been...
What Is A 360° Marketing Campaign?
Switch on your television during a world cup and there are chances you can witness a Coca-Cola TVC belonging to their 360° marketing campaign. The same...
Apparel Marketing: A Pervasive Force
Look Down! Look Up! Look to your left, then right and now behind. Did you see a shirt, tie, some colleagues and files or did you...
Facebook Watch 101
Ever since 2015, Facebook’s obsession with the videos was clearly evident when it launched live videos on its platform. Since then, we’ve witnessed 360 videos, Facebook...
How To Negotiate Like A Pro
As an entrepreneur, you can evade taxes but can never avoid negotiations. Non-stop negotiations are a fact of entrepreneurial life. You have to negotiate for that perfect...
The Art Of Crafting Demand
Wouldn’t it be a paradise for businesses if they had a secret formula that could create demand for anything and everything from thin air? All a...
