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What is a Payments Bank and How Does It Work?

By Aashish Pahwa / June 28, 2017

A bank where there isn’t an actual bank. This is the core idea behind the unique model of a Payments Bank. Reserve bank of India, to achieve the vision of digital India, conceptualized the idea of payments banks which will increase the penetration of financial services by reaching places where actual banks can’t. What is Payments Bank? […]


Most interesting Brand Advertisement Wars of All Time

By Aashish Pahwa / September 17, 2017

Business, nowadays, involves a lot of competition. Consumers buy the brand first and the product later. Brands, hence, spend a huge amount in marketing themselves as a better player than others. This often lead to brand war which usually include brand using tactics like ambush marketing, viral marketing, brand advertisement wars, evangelism marketing etc. Brand […]


9 Reasons why Digital Marketing Strategies Fail

By Aashish Pahwa / January 24, 2017

Digital marketing is an umbrella term for all of the online marketing efforts. Businesses leverage digital channels such as search engines, social media, email, their websites, and online advertisements to carry out their marketing motives of brand/product awareness, user engagement and connect, etc. Digital marketing strategies are routes to fulfill digital marketing goals. Marketers usually confuse tactics […]


eWallet | Everything you should know about Prepaid Wallets

By Aashish Pahwa / August 26, 2017

It’s the new age of the digital world and eWallet is in the spotlight.  With the development of technology and demonetization of higher currencies in the country, electronic and in-app wallets have emerged as an alternate payment option to cash. But the companies have all the plans to remove the prefix alternate and increase their market share […]


Hamilton Watches Print Advertisements Collection 1922-1974

By Aashish Pahwa / December 9, 2016

The Hamilton Watch Company, started in 1892, is one of the leaders of watch industry. Hamilton is one of more than twenty watch brands belonging to the Swatch Group, the world’s largest watch manufacturer and marketer. It being one of the oldest watch brand is a great resource for anyone conducting a research in the watch industry. Here […]


Why do Brands Fail? Reasons for Brand Failure.

By Aashish Pahwa / October 24, 2017

The process of branding was developed to act as a guard for businesses against failures. Branding enforces ownership and differentiation. It all started in the 1500s when unique marks were used to specify ownership of the cattle. Different marks were used by different people to differentiate their cattle from others. The definition of the brand has broadened quite […]


Why Brand Name Matters? Hacks To Choose A Good Band Name.

By Aashish Pahwa / December 18, 2017

“What’s in a name? that which we call a rose By any other name would smell as sweet.” This statement, according to many marketers, holds true for the brand name as well. But is it so? Which of these two brand names will gain more traction? “A gravitationally completely collapsed object” or “A black hole”? Marketing […]


Internet Meme Marketing – Know the art of MemeJacking

By Aashish Pahwa / May 6, 2017

Internet memes are on a rise. We’ve seen them, got amused and have often shared them as well. But if we say you could capitalize on this trend as well, would you believe us ? Meme-Jacking do exist, and it refers to a practice of capitalizing on the current trend of Internet memes. Internet Meme Marketing […]


Brand Integration | What Is Branded Entertainment?

By Aashish Pahwa / November 14, 2017

There is a rise of brands moving towards producing, sponsoring, and being a part of movies and other forms of media. This new trend is brand integration. We all must have witnessed some form of branded entertainment where the script of a TV show or film media, though entertaining, revolves around a certain brand. Remember […]

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