Trigger Marketing: Everything You Need To Know!
With increasing competition among companies to grow their business, the technology that backs the more personalized advertisements and campaigns has evolved as well. Businesses now seek...
What Is Green Marketing? [The Complete Guide]
In today’s world, more and more customers are becoming not only environmentally conscious but also environmentally responsible. According to a study by Unilever, a third of...
How To Add Your Business To Google Maps: The Complete Guide
Do you often get to see your competitor’s brand but not yours in search results when you search for your niche on Google Maps? Do you...
5 Tips to Create an Effective Customer Loyalty Program
The whole point of a customer loyalty program is to be able to retain customers that are valuable to your business, while also rewarding them for...
Your Complete Guide to Customer Loyalty Programs
According to a study conducted by Harvard, it costs a business about 5-25 times the general cost to acquire a new customer than it does to...
Startup Pivoting 101: A Guide for Beginners
Your venture started well and everywhere was sunshine, but suddenly you hit a rough patch, and it has been downhill ever since. If you are experiencing...
What Are Hedge Funds? – Meaning & Types
You are ready to invest your money and reap the profits that you have never experienced before. Then comes along the hedge funds which entices you,...
Client Gifting – Psychology, Importance, Do’s & Don’ts
Everybody loves receiving gifts. Not only do they make us feel special, but they also make us happier. And in most cases, giving or receiving gifts...
How To Deal With Negative People At Work
Admit it. We have had them all. The ever-complaining coworker next cubicle, The ‘my project sucks’ lunch mate, The ‘boss hates me’ drama queen who keeps...
Personalization Isn’t Improving Your Customer Engagement: Here’s Why
A big misstep small e-commerce companies make is thinking that personalization can help them achieve more conversions. This opinion greatly differs from the reality presented in...
