The Dunning-Kruger Effect Explained
You have stumbled upon a person beginning a topic and discussing at length with the claim of his versions, facts and opinion being the correct one...
Effective Communication In Business: Importance & Tips
Running a business isn’t exactly a cake-walk. Let’s face it—if it wasn’t for the constant communication between your employees in various departments, the entire work process...
What Is Buyer Persona? [Ultimate Guide]
Thrifty Tylor, Trendy Sally, and Discount Dolly are not just fancy names. They all represent different categories of buyers with similar habits, backgrounds, likes, and decision-making...
Top 10 Proven Ways to Motivate Employees
As an employer, it falls to you to put together the perfect team with individuals who are the perfect fit for your workplace culture. On paper,...
Growth Hacking: An Actionable Guide
If you’re an entrepreneur, there must be a lot of days when you thought of how you can make your startup to grow and spread like...
Hiring Your First Employee: A Step By Step Guide
For months, you have sustained a death-march pace working 12-16 hours a day doing everything it takes to keep your business afloat. But now, you have...
How To Recover From A Startup Failure?
Your startup has fallen. Maybe you lost your biggest customer, maybe you haven’t attracted anyone for a long time, or maybe the brand loyalty wasn’t there....
Emotional Marketing Explained: The Definitive Guide
Think of the last time you went to Starbucks. You likely ordered something off the menu and had it customised to suit your taste. Perhaps you...
How UPI Works? Unified Payments Interface Explained
With the pace of technology breaching new avenues, it was time for our transaction routine to get a jolt. With payment app and gateway making way...
Socializing At Work – The Do’s, Don’ts & How To’s
Socializing at work has come a long way from being just making small-talk with your co-workers, to being a very necessary skill to ensure the improvement...
