Who doesn’t want to get popular? Everyone, be it a brand, a start-up, a fashion blogger, a movie critique, or just a hard rock music fan, is looking for ways to get noticed (and popular) on social media.
Actually, it’s not that hard. You just have to keep in mind the following tips.
Micro interaction
It’s the era of micro interaction. People have more work and less time for those long posts you post on social media. Cut down the text. Be more attractive. Speak more with fewer words or just with the pictures. People like pictures or even videos, since they take less time.
They might have an encounter with your post for just two seconds (or may be less). Post something which will attract them in that time. Go market yourself.
Trend
Be updated about the trend. No one is interested in the old trend. Find what’s trending and have the first mover’s advantage in your posts. Keep your eyes on Facebook & Twitter’s what’s trending sidebars and subscribe to Google alerts to be updated.
Quality to be supported by Quantity
Quality posts are a must. Don’t just fool around. But support it with quantity. Post regularly to be in their feeds. Find the best time to post on different social media platforms and give the best you can.
Be Everywhere
Choose one core social media platform but be present everywhere. Post everywhere once a while. Let Google know of your presence. Let everyone know of your presence everywhere.
Post for the correct audience
Find your target group. Post just for them. Greed is bad. Don’t try to attract someone by posting something out of context. Post what you are good at.
Don’t be too professional
Loosen that tie. No one likes the ‘I, me, and myself’ posts. Interact with your followers. Involve them in the discussions. Post what they like. You can and will always find the time to brag about yourself.
Use the pull tactic
Build your brand. Be classy, or funny, or cool or anything. Make them differentiate you from others. Make your own identity. Make an identity they like as you can never force anyone to like you.
Know what they want
Again, use the pull tactic. Know their wants. Know the trends. Post something they want to see and to read about.
Consistency
Be yourself and be consistent in your posts. If you’re humorous, remain humorous. Be consistent with your communication. Frequent change in your brand image will make them lose interest in you.
Wrapping Up
As it can be seen that getting famous on the internet isn’t that hard. Just keep posting some cool stuff to the cool target group. Be consistent, be regular and use the analytics for better understanding.
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
