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  • Categories
    • Guides
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Miscellaneous

What’s Missing from Your Social Media Marketing Strategy?

by Aashish Pahwa

If you aren’t focusing on your social media marketing strategy, … Read more

Categories Guides, social media marketing

10 Psychology Tips for Social Media Marketing

by Aashish Pahwa
psychology tips for social media marketing

Marketers are not psychologists, but a majority of successful marketers … Read more

Categories Guides, social media marketing

Candy Crush Success Case Study | Marketing + Psychology = Success.

by Aashish Pahwa
candy-crush-success-case-study

Other Games will come and go, but Candy Crush goes … Read more

Categories Brand Study, Miscellaneous

40 Powerful Facebook Statistics and Facts for Marketers

by Aashish Pahwa
facebook-stats-facts

Facebook, world’s favourite social media network, with around 1.13 billion … Read more

Categories Miscellaneous

Font Psychology For Logo Design [Complete Guide]

by Aashish Pahwa
font psychology

Communication is important even for your basic marketing strategies. The … Read more

Categories Guides, Miscellaneous, psychology behind logo design

Psychology of Colours in Marketing and Branding

by Aashish Pahwa
PSYCHOLOGY-OF-COLORS

Psychology and marketing are lifelong partners. A psychologist may not … Read more

Categories Guides, Miscellaneous, psychology behind logo design

Marketplace Business Model vs. Aggregator Business Model

by Aashish Pahwa
Marketplace Business Model and Aggregator Business Model

Marketplace business model and aggregator business model, though very similar, … Read more

Categories Business Models, Guides, Miscellaneous

Facebook Marketing – Facebook Posts and Advertisements for More Engagement

by Aashish Pahwa
engage on facebook

How to smartly use Facebook posts for more engagement? But before answering this … Read more

Categories Facebook Marketing, social media marketing

How Does Facebook’s Newsfeed Algorithm Work?

by Aashish Pahwa
facebook marketing newsfeed algorithm

If you’re worried that the organic reach of your page’s … Read more

Categories Facebook Marketing, social media marketing

What is Marketing Myopia? Definition and Examples

by Aashish Pahwa
marketing myopia

Marketing Myopia, first expressed in an article by Theodore Levitt … Read more

Categories Marketing Essentials, Miscellaneous
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