Font Psychology – Use The Right Typeface for Your Logo
Communication is important even for your basic marketing strategies. The target audience ought to know and understand what the brand wants to say. Your brand has...
Psychology of Colours in Marketing and Branding
Psychology and marketing are lifelong partners. A psychologist may not be a marketer but a good marketer always involve psychology in his marketing decisions. Marketing is...
Everything you need to know about Taxi Aggregators | Uber | Didi | Ola
Cheaper price, better service, and a brand recall, is it all that’s needed to rule a market niche? Uber (global) and others like Lyft (USA), Didi Chuxing (China), and...
Marketplace Business Model vs. Aggregator Business Model
Marketplace Business Model and Aggregator Business Model, though very similar, have noticeable differences. But before talking about those difference, let us first talk about what these...
Aggregator Business Model | What Is It And How Does It Operate?
Be it taxis, hotels, groceries, food, or travel, the aggregator business model has entered into and has disrupted every industry. This model (or On-Demand Delivery model...
Facebook Marketing – Facebook Posts and Advertisements for More Engagement
How to smartly use Facebook posts for more engagement? But before answering this question, let us talk about the basics first. How like, comment, and share help the business?...
Whatsapp’s New Terms – Everything about Facebook Whatsapp Relationship
February 2014, Facebook acquired Whatsapp for $19 billion and left everyone to wonder at what will it do with this application which doesn’t support any third party...
Facebook Marketing – Different Type of Posts on Facebook
Posts on Facebook are no rocket science. We know you know it. But have you ever tried posting anything different from the usual stuff? We bet...
How Does Facebook’s Newsfeed Algorithm Work?
If you’re worried that the organic reach of your page’s posts have decreased, you’re not wrong. Facebook has recently changed its newsfeed algorithm and made it...
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a short-sighted and inward looking approach to marketing which focuses on...
