Facebook Marketing – Different Type of Posts on Facebook
Posts on Facebook are no rocket science. We know you know it. But have you ever tried posting anything different from the usual stuff? We bet...
How Does Facebook’s Newsfeed Algorithm Work?
If you’re worried that the organic reach of your page’s posts have decreased, you’re not wrong. Facebook has recently changed its newsfeed algorithm and made it...
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a short-sighted and inward looking approach to marketing which focuses on...
Coca-Cola Marketing Case Study
From the star ‘Coca-Cola’ drink to Inca Kola in North and South America, Vita in Africa, and Thumbs up in India, The Coca-Cola Company owns a...
Influencer Marketing: Your Complete Guide
An influencer is a person who has a huge fan following and who can influence their opinions or decisions based on his. He is credible and is looked...
What is a Unique Selling Proposition (USP)?
A unique selling proposition or USP is a factor or a consideration which differentiates your product from those of your competitors. It defines your company’s unique...
Social Media Marketing Stats and Facts
Some stats & Facts to motivate you to inculcate social media marketing in your marketing mix. Of the 7.2 billion people, 2.1 billion are active on...
Your Guide To Social Media Marketing
The world is getting more digital and people are becoming more social. There is a need for marketers to tap the increasing traffic on social media...
9 ways to get popular on social media
Who doesn’t want to get popular?Everyone, be it a brand, a start-up, a fashion blogger, a movie critique, or just a hard rock music fan, is...
INFOGRAPHIC: Best Time to Post on Social Media
Managing your business on social media can be difficult sometimes. So, to help you master and to make most of your social media marketing strategies, here...
