Communication is important even for your basic marketing strategies. The target audience ought to know and understand what the brand wants to say. Your brand has sonic and visual meanings attached to it. Along with the name, the font you use to write it also matters as it carries a visual psychological meaning.\r\n\r\nFont Psychology matters. You need to know the meaning of the typeface and see to it that it aligns well with the body of your logo text.\r\nFonts Help Building a Brand Personality\r\nBrand personality refers to the personification of the brand. Adjectives like caring, cool, funny, luxurious, etc. are associated with the brand because of their brand personality.\r\n\r\nFonts have their very own personality and brands can capitalize on it if they use the right type of font for the right content.\r\n\r\nIf you\u2019re planning a logo, it is advisable to read Psychology of Colors & Psychology of Shapes before you proceed to the next section.\r\nSerif Fonts\r\nWhat Is A Serif Typeface?\r\nSerif is probably the oldest known typeface.\u00a0It's a basic typeface with some extra details, usually referred as flags or tags, on the letter. Serif fonts have been used for printing purpose since many centuries.\r\n\r\n\r\nSerif Fonts Examples\r\n\r\n \tTimes new roman\r\n \tBook Antiqua\r\n \tGeorgia\r\n \tBaskerville\r\n\r\nSerif Font Psychology\r\nSerif is the most commonly used font category. These easy to read fonts are so old and common that they can accompany any personality. That is, these fonts are neutral and just like old men of the family. These fonts are\r\n\r\n \tReliable\r\n \tRespectable\r\n \tDependable\r\n \tReputable\r\n \tConventional\r\n \tNeutral\r\n\r\nCompanies which use Serif Font in their logos\r\n\r\n\r\nSony uses a subcategory of \u00a0Serif known as Slab Serif (Egyptian fonts) which is a block-like serif and have slabs at the end. Slab Serifs are known for their solidity & confidence.\r\nSans Serif Fonts\r\nWhat Is A Sans Serif Typeface?\r\nSans means without. These are easy-to-read general fonts which do not contain any tags or flags. These fonts were used for printing headlines along with serif fonts which were used as body text.\r\n\r\nThese are also referred to as gothic or just\u00a0sans.\r\n\r\n\r\nSans Serif Font examples\r\n\r\n \tHelvetica\r\n \tArial\r\n \tCentury Gothic\r\n \tCalibri\r\n\r\nSans Serif Font Psychology\r\nJust like Serif font, sans-serif is also an old and widely used font category. It acts as neutral but is contemporary. Sans Serif fonts have the following characteristics:\r\n\r\n \tClean\r\n \tSimple\r\n \tContemporary\r\n \tStraight Forward\r\n \tFuturistic\r\n \tNeutral\r\n\r\nCompanies Which Use Sans Serif Font In Their Logo\r\n\r\nScript Fonts\r\nWhat Is A Script\u00a0Typeface?\r\nThese Fonts are a part of decorative font category. These are easy to read cursive\/handwritten fonts.\r\n\r\n\r\nScript Font examples\r\n\r\n \tLobster\r\n \tLucida Script\r\n \tSofia\r\n \tPacifico\r\n\r\nScript Font Psychology\r\nScript fonts are carefree and have a creative outlook. These are used to express creativity and emotions.\u00a0Script fonts with more curves show femininity.\r\n\r\nScript fonts are used to express\r\n\r\n \tCreativity\r\n \tInterest\r\n \tEmotions\r\n \tFemininity\r\n\r\nCompanies Which Use Script Font In Their logo\r\n\r\nModern Fonts\r\nWhat Is A Modern Typeface?\r\nModern typeface, also called Didone, has been present since the eighteenth century. These fonts have thin horizontal serifs and thick & thin transitions in the strokes. There is no slant on the letters.\r\n\r\n\r\nModern Font Examples\r\n\r\n \tFutura\r\n \tBedini\r\n \tOrgreave\r\n \tBodoni\r\n \tEmpire\r\n\r\nModern Font Psychology\r\nModern fonts are very structured and eye catchy. These fonts have a vertical stress and can be considered determined (sometimes cold) because of no inclination.\r\n\r\nModern fonts are used to express\r\n\r\n \tElegance\r\n \tIntelligence\r\n \tDistinctiveness\r\n \tSmartness\r\n \tDetermination\r\n \tForward-Looking Ideology\r\n\r\nCompanies Which Use Modern Font In Their Logo\r\n\r\nDisplay Fonts\r\nWhat Is A Display\/Novelty Typeface?\r\nA display typeface is any creative typeface which is different from the norm. This Typeface is usually used in logos and not in the body text.\r\n\r\n\r\nDisplay Font Examples\r\n\r\n \tJokerman\r\n \tBombing\r\n \tGigi\r\n\r\nDisplay\u00a0Font Psychology\r\nThese fonts are tailor-made to company\u2019s wants. These can be tweaked, twisted, tuned, inclined, etc. to form any desired meaning.\r\n\r\nThese fonts can be\r\n\r\n \tFun,\r\n \tUnique,\r\n \tCasual,\r\n \tDirect, etc.\r\n\r\nCompanies Which Use Display Font In Their Logo\r\n\r\nHow To Select A Perfect Font For Your Branding Strategies?\r\nBranding Strategies involve clear communication. Communication includes rational facts or emotions. Either way, visuals matter. Here are certain tips to select a perfect font for your branding strategy.\r\n\r\n\r\nKnow The Target Group Demographics\r\nTarget Group demographics play an important part in the selection of font styles. Use this data for easier selection of the font.\r\n\r\nAge \u2013 Dynamic display fonts can work for teens and young adults. Adults may prefer modern fonts while Serif and Sans Serif may be used to attract elderly people.\r\n\r\nGender \u2013 Script fonts can be used if the brand deals with women accessories.\r\nFont Style Should Match Your Personality\r\nNow that you already know about the personalities of the various font styles. Choose the one which suits perfectly to your brand identity.\r\n\r\nBefore you decide the font for your logo:\r\n\r\n \tAssign your brand an adjective (cool, witty, straightforward, etc.)\r\n \tList down your message you want to convey.\r\n \tSelect the font\u00a0which suits this personality the most.\r\n\r\nPsychology Of Spacing\r\nKerning and spacing can do wonders. Spacing can be used to express specific messages. Minimal spacing can be used to show linkage, tight schedule, punctuality, strictness, etc. while more spacing can be used to express coolness, luxuriousness, richness, etc. But see to it that you don\u2019t use much white space. Usage of a lot of white space might make content look cheap.\r\nSimple & Readable\r\nFonts are used to communicate. Make sure the font you use is readable. Complex fonts, though attractive, might backfire if they are not readable.\r\n\r\nWhile planning a logo make sure that the negative image looks the same as the positive image.\r\nGo On, Tell Us What You Think!\r\nDid we miss something? \u00a0Come on! Tell us what you think of this article on Font Psychology in the comments section.