The world is getting more digital and people are becoming more social. There is a need for marketers to tap the increasing traffic on social media platforms. Social networking websites like Facebook, Twitter, Reddit, Youtube, Linkedin etc., unlike other websites, are so established that they form the base to social media marketing strategies of digital marketers. No marketer can ignore the social media marketing aspect of digital marketing and hence adequate knowledge about the same is necessary.
What is Social Media Marketing?
Social Media Marketing is a new addition to the existing marketing mix which involves social media platforms as marketing platforms. Through social media marketing, you connect and market your products to your target audience on a network they are more active on – the social media. Companies use social media platforms to communicate to their target audience through content, discussions, and other forms like quizzes, polls, microblogging, videos, vines, etc.
Why is Social Media Marketing Important for Your Business?
The world has technologically evolved and over 2.8 billion people today use social media. There has been an uncontrollable growth in social media platforms like Facebook, Twitter, Youtube, Instagram, Pinterest, Linkedin, etc.
Although different, each one of the social media platforms is tapped by social media marketers for their own good. Why? No one wants to miss those 1.65 billion monthly active users on Facebook or 310 million monthly active users on Twitter. Other platforms like Linkedin, Pinterest, and Google+ also experience millions of active users monthly. The main advantage of social media marketing is that it creates a closer relationship between the business and the customer. Businesses can take the spotlight or even act as a listener over social media platforms and find about the needs and wants of the customer. It gives a chance to the company to get direct feedback from the customers and form new strategies to serve them better.
There are many other advantages of including social media marketing in your marketing strategy. They include
Unlike some marketing platforms, social media marketing can be used as a magnet to attract and engage with far more users. It’s the best place to showcase your new products and also to also engage with their users informally. The platform can benefit relationship marketers to a great extent.
Communication on social media has a better targeted reach as compared to other mediums. According to research, 66%+ of marketers saw lead generation benefits with social media. When the resources are directed to the audience which really matters, they tend to reap better results.
Being active on social media increases your visibility among your target audience. For example, a frequent Facebook user could hear about your company for the first time while stumbling upon it in a news feed. Your ‘Be Everywhere’ attitude can even help you in making apathetic customers better acquainted with your brand. According to a recent study, with as little as 6 hours per week, a vast majority of marketers (~92%) indicated their social media efforts increased exposure for their businesses.
Innovate, experiment, find what they like and generate leads all along. Have conversations and take feedback, as it’s not so professional Social Media Platform. SMM gives you the freedom to innovate along with your communication and branding strategies. But still – On this highway, proceed with caution.
Increase in Website Traffic
All those backlinks to your website and increased identification on social media platforms will eventually result in increased traffic to your website.
Increase in Sales
To increase sales, it is essential to know your prospects and establish relationships. Social media marketing helps you do both. Plus the relationship you build on social media drives them to repeat the purchases. According to a report by Social Media Examiner, more than half of marketers who’ve been using social media for at least 2 years report it helped them improve sales.
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A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.