All posts in "Build-up Phase"

The Smarter Way To Build A Powerful Network | The Startup Process

By Sourobh Das / September 23, 2017

As the founder of a start-up, you would need many things and a great network of contacts is one of the most important of them. The theory of socially embedded ties assumes that there is a close relationship between the founder’s network and the start-up’s success. Entrepreneurs with the right contacts can get cheaper or […]


The Ultimate Guide to Startup Marketing | The Startup Process

By Sourobh Das / September 17, 2017

A marketing plan is as important as your business model once your business is up and running. You might have a stellar idea and product and your company might have all the funding in the world but all of that is worthless if you do not have customers. You need a marketing plan to win […]