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Why do Brands Fail? Reasons for Brand Failure.

By Aashish Pahwa / October 24, 2017

The process of branding was developed to act as a guard for businesses against failures. Branding enforces ownership and differentiation. It all started in the 1500s when unique marks were used to specify ownership of the cattle. Different marks were used by different people to differentiate their cattle from others. The definition of the brand has broadened quite […]