One of the best ways to get your name out there and gain attention is to get press coverage. While a lot of people may not think of you as the next big thing, if you get the right type of publicity, you can make a great impression. Here’s how to get free media coverage.
If you're an expert in a niche, HARO is the place where you'll find journalists ask questions about the same. Help them, offer your expertise, and get free press coverage.
Get a well known personality to associate with your startup. The person could be your investor, a board member, or a brand ambassador.
Use some unconventional interactions to promote your offerings. Chances are it'll get noticed by journalists as it'll make a good scoop.
If your startup is eligible for awards, apply in as many as you can. Many of these award organisations have media partners.
Rags to riches, from a struggling student to a multi-millionaire entrepreneur. Stories are always compelling, and you can use them to promote your startup.
Be part of trends, develop a personality, hold conversations with renowned personalities. These things, if done strategically well, can all get you free media coverage.