Brand Study

The Brand Study section offers a deep dive into the world of iconic and influential brands, examining their history, business models, strategies, and unique insights that have contributed to their success. Gain a thorough understanding of each brand’s journey, from inception to market dominance, as we unravel the key decisions, innovations, and challenges that have shaped their growth. Perfect for entrepreneurs, marketers, and business enthusiasts, the Brand Study section provides invaluable lessons and inspiration from industry leaders, helping you apply their strategies and insights to your own ventures in today’s competitive business landscape.

Brand History

The History Of Telegram

February 7, 2023by Riya
Since its inception in 2013, Telegram has gained massive popularity across the globe. The messenger …
Brand History

History Of Advertising

December 12, 2022by Ravpreet Kaur
Where 1st paid advertisement cost $9  in 1941, today, the advertising spend globally has hiked …
Brand History

The History Of YouTube

December 2, 2022by Aashish Pahwa
It has been 17 years since the launch of the world’s largest video-sharing platform – Yo…
Brand Competitors

10 Biggest Nike Competitors

March 9, 2022by Janvi Gupta
Nike is likely to cross the mind whenever one thinks of sports apparel, accessories, or equipment. W…
Business Strategies

Why Is Chrome Free To Use?

April 20, 2021by Khushi Agrawal
Even though with the existence of so many browsers in the world, Google Chrome manages to be the kin…
Brand History

The History Of KFC

October 20, 2020by Parth Verma
Kentucky Fried Chicken (KFC) is world-renowned for its fried chicken. Known by the face of an old ma…
Brand History

The History of Nokia

October 12, 2020by Parth Verma
The history of Nokia has been a roller-coaster ride – full of ups and downs. And even though t…
Brand Failure

Why Did Nokia Fail?

October 1, 2020by Parth Verma
If you could turn back time and visit the early 2000’s for a survey on mobile phones, you&#821…
Brand History

History Of Kodak

July 18, 2020by Bharath Sivakumar
Kodak was a well-known photography company that has almost vanished from people’s minds. It us…
Brand History

The History Of Microsoft

June 28, 2020by Bharath Sivakumar
Did you know Microsoft’s first operating system was not Windows? It’s first OS was based on …
Brand Failure

Why Google Glass Failed?

May 31, 2020by Bharath Sivakumar
Google Glass was this new wearable device touted to be the future of wearables and the next stepping…
Brand Failure

Why Did Blockbuster Fail?

May 27, 2020by Bharath Sivakumar
Before Netflix, there was Blockbuster. The current situation of “stream-your-entertainment-to-your…
Brand History

The History Of Walmart

May 19, 2020by Bharath Sivakumar
Walmart is an American multinational retail company that has over 2.2 million employees (2018) and i…
Brand Failure

Why Did Blackberry Fail?

May 16, 2020by Anushka Pandey
The days of corporates hooked on to their blackberry are not yet forgotten. Back in the 2000s, Black…
Brand Competitors

The Top 10 Zoom Alternatives

May 4, 2020by Bharath Sivakumar
Zoom has skyrocketed in terms of popularity for offering what is premium features to its users for f…
Brand History

The History Of Amazon

April 27, 2020by Bharath Sivakumar
Amazon is huge – it helps run Netflix, supports the functioning of governmental organizations such…
Brand History

The History of Facebook

March 2, 2020by Bharath Sivakumar
On 4th February 2020, Facebook turned 15 years old with over 2.3 billion monthly active users. That …
Brand Competitors

The 10 Best Slack Alternatives

January 17, 2020by Bharath Sivakumar
Slack has been quite prominent in the project management space for a while. That is not to say Slack…
Business Strategies

How Much Is Google Worth?

December 11, 2019by Bharath Sivakumar
Google’s parent holding company Alphabet became the most “cash-rich” company in the world (for…
Brand History

The History Of Google

October 8, 2019by Bharath Sivakumar
Here’s an icebreaker for your next watercooler talk: Did you know, Google was initially called “…
Brand Competitors

Top 20 Gun Brands In The World

October 5, 2019by Aashish Pahwa
The world weapon market is worth billions of dollars. To be precise, the market had a worth of $566….
Brand History

The History Of WhatsApp

October 3, 2019by Aashish Pahwa
“No ads! No games! No gimmicks!” – A simple principle which helped a small messaging applicati…
Brand Failure

7 Reasons Why Orkut Failed

September 23, 2019by Aashish Pahwa
Orkut scraps and profile ratings are a thing of past now. But you might also be familiar with the ti…
Brand History

The History Of Apple

January 8, 2019by Fesmina Faizal
Apple has officially become the first $1 trillion company in history! It must come as no surprise as…
Business Models

How Do YouTubers Make Money?

September 18, 2018by Aashish Pahwa
They dance, they sing, they act, and they even break their new iPhones just to get more views. But h…
Business Models

The Blockchain Business Model

May 29, 2018by Matthew Lopez
With all the industries that Blockchain is poised to disrupt, one of the side effects that will come…
Business Models

How Does Instagram Make Money

April 5, 2017by Aashish Pahwa
Launched in 2010, Instagram brought a revolution into the online photography industry and normalised…