Angel Investors vs. Venture Capitalists
You are ready with your product, but you are also a cash-strapped startup. So you turn to either crowdfunding or look for someone who could invest...
What Is A Value Proposition? – Definition, Examples, & Templates
Value proposition is the #1 reason your target audience tries or buys your offering. It is the chief trigger for the prospects to think of your...
Advertising Campaign – Meaning, Examples, & Planning
Advertisements have their ways to make us buy the advertised products, don’t they? But imagine the impact that a whole series of advertisements, all sharing the...
What Exactly Is A Marketing Campaign?
Marketers use this term with such a frequency that their autocorrect adds the term campaign whenever they type marketing in a text. But what exactly does...
How To Deal With Negative People At Work
Admit it. We have had them all. The ever-complaining coworker next cubicle, The ‘my project sucks’ lunch mate, The ‘boss hates me’ drama queen who keeps...
Personalization Isn’t Improving Your Customer Engagement: Here’s Why
A big misstep small e-commerce companies make is thinking that personalization can help them achieve more conversions. This opinion greatly differs from the reality presented in...
The Psychology Behind Subscription Boxes
Don’t you just love it when you receive a package on your doorstep, not knowing what it contains? The anticipation of opening the package and discovering...
Sports Marketing 101 | What Is Sports Marketing?
The sun is out, you get ready for your morning workout. Donning your Nike sports shoes and Adidas training tee, you start your workout and finish...
Visual Merchandising: The Ultimate How-To Guide
You can see it right from the corner of the block. That storefront. The sign in clean yet warmly inviting colours, the lovely summer dresses in...
How Telegram Works & Makes Money?
Whenever one thinks of an internet messenger there seems to be a unanimous preference of a particular messenger known as Whatsapp. No doubt that speed, end...
