Gone are the days when getting a taxi to office was a nightmare. We no longer need to wait on roadsides trying to spot a taxi and fervently waving at it, only to see it being hacked by another client. We don’t even remember having to be refused a ride in the dead of the…
Brand Study
Airbnb Business Model | How Does Airbnb Make Money?
What started as a simple platform to offer mattresses and home-made breakfast has today revolutionized the way people travel. Airbnb business model is unique, profitable, and has evolved to such a level that the brand is now the world's most loved hospitality brand. What is Airbnb? Airbnb is a community based two-sided online marketplace that helps…
Netflix Business Model | How does Netflix make money?
Founded in 1997 by Reed Hastings and Marc Rudolph to use internet to rent movies on DVD, Netflix - the stream your movies and shows online company today outranks cable TV in the US. The company's subscriber base is so huge that it accounts for more than a third of internet traffic during it peak hours. With…
How does Craigslist Make Money | Craigslist Business Model
Where do Americans go to buy and sell online? The answer to this question wouldn't require much research as with around 50 billion page views per month, Craigslist is the number one classified website in USA and the world. Started in 1995, Craigslist's business model was designed to be a not for profit model but…
How does PayPal make money? Paypal Revenue Model
There was a time when sending money overseas used to be a huge problem. But in 1998, PayPal brought a revolution in the money transferring habits of users globally. Today, with a reach in around 202 countries, this company helps 197 million users transfer money all over the world. But before answering the question of 'How does PayPal…
Feeds
Understanding the Marketing Research Process
Marketing plays an important role in the success of a business in any industry. Furthermore, effective marketing is one of the reasons why a brand retains and even improves its positioning in the customer's mind. For effective marketing, it is important to research about the customers and the market before any decision is taken. The…
What’s Missing from Your Social Media Marketing Strategy?
If you aren't focusing on your social media marketing strategy, you're already lagged behind thousands of marketers who profit by using social media to build their brand and sell their products. Social media marketing is a very important aspect of digital marketing. However, it doesn't actually requires a highly out of box approach to tap…
10 Psychology Tips for Social Media Marketing
Marketers are not psychologist, but a majority of successful marketers employ psychology in their strategies. Social media is technically a user’s platform and to tap the platform for marketing purpose, you need to understand the user. Here are 10 psychology tips for social media marketing for you to implement your strategies effectively and efficiently. Psychology…
Everything You Should Know About Skype’s Repositioning Strategy!
Skype as we know it is no more. Microsoft has launched the all new Skype which is no less than Whatsapp or Facebook Messenger. The previously known for video calling application is now focusing on instant messaging which, according to them, is now front and center. Here's everything you should know about Skype's repositioning strategy. What…
Marketing Basics
Holistic Marketing – Meaning, Concepts, and Importance
“The whole is more than the sum of its parts.” — Aristotle Holism is an ideology which considers 'whole to be greater than the sum of its parts'. For example - A human will always be greater than the sum of eyes, nose, legs, hands, etc. Holistic marketing revolves around this philosophy of holism where…
What is Remarketing and How does It Work?
Has it ever happened to you that after you've left a showroom (preferably an automobile showroom) or a bank without making a purchase, you start receiving calls and texts about the exciting offers and/or limited period discounts? Well, that's Remarketing for you. What is Remarketing? Remarketing is a process to turn window shoppers into actual…
Branding Basics
Why do Brands Fail? Reasons for Brand Failure.
The process of branding was developed to act as a guard for businesses against failures. Branding enforces ownership and differentiation. It all started since 1500s when unique marks were used to specify ownership of the cattle. Different marks were used by different people to differentiate their cattle from others. The definition of brand has broadened quite a bit…
Why Brand Name Matters? Hacks to choose a good brand name.
“What's in a name? that which we call a rose By any other name would smell as sweet.” This statement, according to many marketers, holds true for brand name as well. But is it so? Which of these two brand names will gain more traction? "A gravitationally completely collapsed object" or "A black hole" ? Marketing…
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5 Free Digital Marketing Tools You Didn’t Know About
We are living in a digitally led world. Most of our business activities are now digital and those entrepreneurs who lag in digital marketing are already behind millions of others. Digital marketing industry never slows down. It's currently at its growth stage and with the introduction of artificial intelligence in the digital marketing industry, there's a lot…
What does Franchise Mean? What are different types of Franchising?
If you're reading this and if you're not from a remote island, we bet you must have heard the name of McDonald's. One of the biggest reason McDonald's has been able conquer the fast food market is because of its reach and one of the biggest reasons of its great reach is its franchise business…
10 Brilliant Examples of AI in Marketing
We live in an era where if a marketer isn't using artificial intelligence in his marketing strategies, he's already lagging behind. Artificial intelligence not only helps marketers in executing their marketing strategies but are also used to form one. Artificial intelligence, neural networks, deep learning, big data, automation etc. are not new terms to marketers. These…
The Past, Present, and Future of Artificial Intelligence in Marketing
What if we tell you that the last customer executive you've had a chat with could've been a chatbot, or the personalized content that you get on a particular website is because an AI bot is continuously tracking your online activities? Artificial Intelligence in marketing is an all new but very impactful feature and according…
Quora Revenue Model | How does Quora make money?
A Wikipedia model where your questions actually get answered. Quora business model is distinguished and is designed to stay in the market for very long. Founded in 2009 by two former Facebook employees, Adam D'Angelo and Charlie Cheever, Quora is a question and answer portal where the content (questions, answers and edits) is created by the…
Startup Funding Explained | From Idea to the Stock Market
All it takes is an idea which forms the concept and which eventually turns into the company. Managing a startup is just like playing a Role playing game. An entrepreneur acts as the main character who has to proceed through many levels before reaching the top - The IPO. Startup Funding isn't that difficult as it…
How does Instagram make money? Instagram Revenue Model
Instagram, designed by Kevin Systrom and Mike Krieger in 2010, is a free social networking application for sharing photos and videos. This Facebook owned mobile application has been ranked as the best image sharing application in a very short period of time. Facebook, unlike with its other acquisitions, planned to build and grow this application independently. Nevertheless,…
10 Slides you must include in your pitch deck
The key to persuade someone is to grab their attention first and make them believe in you after that. A pitch deck is all about persuasion. Entrepreneurs do everything to persuade the investors to make them sign a check for their big idea. From what we’ve learnt through our experience and through some surveys is…
How Giphy Works and Makes Money? Everything you should know.
Even with over 150 million monthly users and a valuation of $600 million, Giphy's business model is still in its growth stage and the company hasn't started earning money yet. The operating model of Giphy is a lot different from that of its competitors which has opened up many new and different revenue generation opportunities for this search engine.…
Why is Facebook obsessed with Snapchat | Snapchat vs Facebook Infographic
The way people share has changed a lot. They don't just share updates, they now share experiences. This has led to a growth innovation in media content - Virtual reality, 360 videos, live videos, etc. Facebook, being a pioneer of the social networking sector, has its already set its hands on these innovations. However, one of the biggest…
Scarcity Principle in Marketing
The economy runs on the principles of demand and supply. This condition has placed itself permanently in the minds of the customers and sellers. But this situation can also be capitalized by the marketers where they use scarcity principle of marketing to increase the demand of the goods by decreasing their supply. The scarcity principle of…
What is a Payments Bank and How Does It Work?
A bank where there isn't an actual bank. This is the core idea behind the unique model of a Payments Bank. Reserve bank of India, to achieve the vision of digital India, conceptualized the idea of payments banks which will increase the penetration of financial services by reaching places where actual banks can't. What is Payments Bank?…
Diamonds are not rare, they are just expensive | De beers Diamond Marketing Strategy
Diamonds are not rare, they are just expensive. Believe it or not but the sole reason why diamonds are considered special, rare, and expensive is because of the great diamond marketing campaign (A Diamond is Forever) by De Beers. Diamonds are one of the hardest naturally occurring substance found on Earth and serve two main functions…
Most interesting Brand Advertisement Wars of All Time
Business, nowadays, involves a lot of competition. Consumers buy the brand first and the product later. Brands, hence, spend a huge amount in marketing themselves as a better player than others. This often lead to brand war which usually include brand using tactics like ambush marketing, viral marketing, brand advertisement wars, evangelism marketing etc. Brand…
What is Ambush Marketing? How it is used in Brand Wars?
Marketing, according to Kotler, is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Profit (monetary or non monetary) is an important aspect to any marketing strategy and the increased competition has made it more challenging for the business to earn it. This…
9 Reasons why Digital Marketing Strategies Fail
Digital marketing is an umbrella term for all of the online marketing efforts. Businesses leverage digital channels such as search engines, social media, email, their websites, and online advertisements to carry out their marketing motives of brand/product awareness, user engagement and connect, etc. Digital marketing strategies are routes to fulfill digital marketing goals. Marketers usually confuse tactics…
How does Tinder make money | Tinder Business Model
Swipe, get matched, flirt and date. Tinder Business Model is so simple yet so effective that the company is now one of the fastest growing social startups and mobile applications of all time. But the question of How does Tinder make money got answered after two years of operation when the company launched Tinder Plus. There was no…
How does Pinterest make money | Pinterest Business Model
With over 100 million active users and a $11 billion reported value, Pinterest has occupied a special (and different) place in the social media sphere. But the question of how does Pinterest make money has been a trend on google searches ever since the website has started its service. Pinterest Business Model has been designed in such…
Different Types of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an identified sponsor. The choice of advertising medium depends on two aspects - The product/service to be advertised. The Target Group. These two aspects helps marketers decide among ATL, BTL, & TTL advertising strategies. Types of Advertising Mediums Print Advertising One of…
Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing
Marketing activities (basically advertisements) today can be divided into three segments - Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which had specific penetration (below the line). But then, because of the…