Product and Brand Positioning Map
A company’s position is the set of perceptions, impressions, ideas and feelings that consumers have for its product compared to competing products. Marketers often plan brand positions...
Dropshipping Business Model | How To Start A Dropshipping Business?
Imagine a business model where all you have to do is create an eCommerce brand and focus on selling stuff while a third-party handles the inventory,...
Competitive Strategies – Addressing Competition & Driving Growth
A typical market is occupied by multiple firms competing for the position of the market leader. Marketers always want to occupy a well-known place in the...
What is a BCG Matrix? – Examples & How-To Guide
While preparing for exams or a competition, we often start by segregating subjects that we find easy from the difficult ones. We accordingly devote time to...
What Is Greenwashing? – Types & Examples
Going green is becoming a profitable business strategy seeing the environmental scenario today. Green business practices not only open a new market of environment lovers, but also...
What Does A Data Analyst Do? | Data Analyst Job Description
In this age, technological advancements have created new avenues for people to interact with the rest of the world and with new users getting access to...
The Psychology Of Free: Why are People Attracted to Giveaways
“Buy 2, get 1 free!” “Shop for $500 and get a free gift worth $100!” “Apply for a free membership TODAY!” “Would you like a free...
Integrated Marketing Communication – Meaning, Tools, & Examples
In this competitive world with innumerable marketing and advertising mediums and powerful marketing campaigns, you’ve got to communicate a consistent marketing message using a 360-degree approach...
AIDA Model – Explanation, Examples, & Variants
Ever see an ad so good that it made you look for the product on the internet? While comparing phones, what made you choose Google Pixel...
How Does DuckDuckGo Make Money? | DDG Business Model
Ever spoke to a friend about a product you saw somewhere and immediately saw an advertisement while browsing through the internet? Don’t even answer it, we...
