What Is A Reverse Auction & How Does It Work?
You might have seen the hammer going down “One” and then “Two” and “Sold!”; the usual way an auction takes place after the seller puts up...
Who are Opinion Leaders & Why Are They Important?
With an insane number of varieties of products and services available in the market, we often look up to a certain people for choices these days....
Competitive Advantage – Definition, Types, & Examples
The smart pricing, differentiation, branding, marketing, asset, and targeting strategies make some brands, products, and services to be perceived as superior to others. These strategies lead to...
What Is A Company? Meaning, Types, & Features Of A Company
A company has different definitions based on the country it is situated in. In the UK: A company is a body corporate or an incorporated business...
What Is A Beta Version?
With pre-releases being a common norm in the booming online market, beta versions and beta testers are terms that most of the majority are familiar with....
Who Are Early Adopters & Why Do They Matter?
Personally, while discovering new music on any music streaming platform I tend to listen to music that has been upvoted by more people than the music...
Understanding The Innovation Adoption Lifecycle
Do you ever wonder about how the market adopts a new product? Is there a process? A hierarchy? Should you market your product differently to the...
Product Differentiation – Definition, Types, Importance & Examples
The markets are noisier and more crowded than ever, and customers are overwhelmed with too many choices. That is why standing out from the competition has...
The Startup Life Cycle
Every startup goes through a roller coaster of hits and misses. While riding this incredible roller coaster, most entrepreneurs get confused where their ride is heading....
What is Word-Of-Mouth Marketing? [Ultimate Guide]
Before you start planning out your next major ad campaign, here’s something for you to think about. 75% of today’s buyers don’t believe advertisements. But don’t panic....
