How to Prevent, Detect and Stop Infringement of Your IP Rights
For many businesses, intellectual property can be a major asset which increases business value and market potential. A number of inventors and entrepreneurs believe that their...
Virtual Reality in Marketing: Fad or the Future?
Its earliest origins go back to nineteenth-century murals. It’s been the hero of Hollywood movies since The Matrix and the saviour of gamers since Battlezone. It’s...
Distribution Channels – Definition, Types, & Functions
Product’s availability, ease of access, and the way it reaches the customer influence its demand at many levels. Distribution channels are a key element in all the...
What Makes SEO And PPC Important For Your Business?
One question that marketing gurus find business owners asking them most about increasing web presence is whether search engine optimization (SEO) or pay-per-click ads would benefit...
How Does Postmates Work? | Postmates Business Model
A startup that operates a network of human couriers which lets you order nearly anything in your city and have it delivered in an hour for...
What Are SMART Goals? How To Write SMART Goals?
Most of you must have read or heard of this quote: A goal without a plan is just a dream. But there’s also another saying: An...
What Is Lifestyle Marketing? [Definitive Guide]
For ages, marketing has been the most premium channel in generating a brand value for a product. From the car you drive to the shampoo you...
Barriers To Entry – Definition, Types, & Examples
No matter how hard you try, some markets have become impenetrable now. The barriers to entry to these markets may include technology challenges, government regulations or...
Why Bookkeeping Is A Necessity For Your Startup?
Developing your new enterprise, finding customers, and keeping them happy—all while trying to turn a profit—is a daunting task, especially in your business’s early days. With...
What is Consumer Behaviour? [Ultimate Guide]
Wouldn’t it be great if marketers know exactly what drives their target audience to choose a particular product over others? This knowledge, if analyzed and brought...
