When it comes to online marketplace, the first name that comes to your mind is Amazon. Amazon surely is a big e-commerce company, but there is another upcoming e-commerce company that is about to (and has already started to) take over the internet marketplace. It is a China-based company whose founder was rejected by KFC.…
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Understanding the Psychology of Ownership in Marketing
Ever wondered why children are so unwilling to exchange their toys for new ones but are willing to grab a new one without exchange? Ever wondered why you prefer that one brand even though it's costlier or provides less features than others? Ever wondered why car salesmen offer you free test drives before moving on…
This Dating Website Revolutionized The Way We Watch Videos
Right from newspapers in 1685 to modern online dating apps today, people have been using media to propel their love life and relationships. It is interesting how dating through media has evolved through the ages. Today dating websites are frequented often by many men and women who want to get involved with their potential significant other.…
Understanding the Marketing Research Process
Marketing plays an important role in the success of a business in any industry. Furthermore, effective marketing is one of the reasons why a brand retains and even improves its positioning in the customer's mind. For effective marketing, it is important to research about the customers and the market before any decision is taken. The…
What’s Missing from Your Social Media Marketing Strategy?
If you aren't focusing on your social media marketing strategy, you're already lagged behind thousands of marketers who profit by using social media to build their brand and sell their products. Social media marketing is a very important aspect of digital marketing. However, it doesn't actually requires a highly out of box approach to tap…
Brand Study
Yelp Business Model | How Does Yelp Make Money?
With a monthly 28 million average unique mobile application visitors, 74 million unique mobile web visitors, and 83 million unique desktop visitors, Yelp's Business Model is something you should definitely be aware of. This online business directory, which lists and make local businesses visible to users, differentiates itself with the crowd sourced reviews of those…
The Bira Story | How Did Bira Become India’s Favorite Beer?
Out all of the alcohol beverages available today, which is the world's most widely consumed alcoholic beverage? Which is one of the world's oldest prepared beverages? Which has actually been proven to prevent kidney stones and it even strengthens your bones? Amsterdam even pays its workers with this beverage. If you truly are a fan,…
OLX Business Model | How does OLX make money?
Founded in 2006 by Fabrice Grinda and Alec Oxenford, the online marketing portal OLX has its roots in Argentina. The company today functions in over 40 countries, of which it has emerged out as a stronghold in countries like India, Pakistan, Brazil, Portugal, Poland, Ukraine, Nigeria, Philippines, and Kenya. The online classifieds website was funded by…
YouTube’s Business Model | How does YouTube make money?
Started as a dating website by Steve Chen, Chad Hurley, and Jawed Karim in February 2005, YouTube is now the world's largest video sharing website and the second largest search engine in the www. More than a billion hours are spent each day watching YouTube videos, there are more than 400 hours of content uploaded every…
Startup Process
The Startup Process: How to Develop an Ideal Business Model?
Your strategy for making your startup work for you will decide its competitiveness in the market. You would want to gain a sustainable advantage over your competitors and that starts with the right business model. Now that you know what a business model is and the various types of business models, it’s time to learn…
The Startup Process: What is a Business Model?
Your prototype might be ready for presenting to investors or licensees but it is worth nothing if you do not have a business model in place. How are you going to explain to anyone what your product does/intends to do and how it is going to add/create value for customers as well as the company?…
The Startup Process: How to Develop a Perfect Prototype?
Now that you understand the importance of a product prototype for your company, it is time to build one. Here we shall be addressing how to go about developing a prototype that fulfills all your needs at this stage of your start-up. Remember at this stage, it is not meant to validate your idea but…
The Startup Process: Why Do You Need to Develop a Prototype?
After you have evaluated and validated your idea and found yourself a co-founder, you need to start building a prototype, a fuller version of MVP that we had touched upon earlier. While an MVP is also a prototype per se, it was more for internal validation. You built one to see if your idea is…
Marketing Basics
Understanding the Marketing Funnel | How Marketing Funnels Work?
A goal without planning is just a dream. You need a 'start to finish' plan in order to ensure effective use of resources and better results. For marketers, imagining a buyer's journey is an integral part of planning an effective marketing strategy and there's a perfect tool for the same: the Marketing Funnel. Just like…
Understanding the 4C’s of Marketing Mix
Ever since the beginning, businesses focused on themselves more than the customers. But the rules of this game has been changed long ago. It's the customer who runs the market and who shapes the marketing mix of the businesses. The 4P's of marketing mix or the seller oriented marketing theory was claimed to be dead…
Branding Basics
Why do Brands Fail? Reasons for Brand Failure.
The process of branding was developed to act as a guard for businesses against failures. Branding enforces ownership and differentiation. It all started since 1500s when unique marks were used to specify ownership of the cattle. Different marks were used by different people to differentiate their cattle from others. The definition of brand has broadened quite a bit…
Why Brand Name Matters? Hacks to choose a good brand name.
“What's in a name? that which we call a rose By any other name would smell as sweet.” This statement, according to many marketers, holds true for brand name as well. But is it so? Which of these two brand names will gain more traction? "A gravitationally completely collapsed object" or "A black hole" ? Marketing…
More articles
The Startup Process: How to Find the Perfect Co-Founder?
Now that you have pondered over why you need a co-founder for your company and decided that you want one instead of going solo, you would want to figure out how to find the right person for this job. Finding the perfect co-founder is one of the most critical tasks you would have as it…
The Startup Process: Why Do You Need A Co-founder For Your Startup?
Now that you have zeroed in on your product idea after proper research, evaluation, and validation, your next step should be to decide whether you want to have a shot at entrepreneurship alone or get yourself a co-founder(s). Business is just like life – it is good to have a companion by your side who…
The Startup Process: Research, Evaluate and Validate Your Startup Idea
Now that you have asked yourself the 20 essential questions a startup founder needs to ask himself before setting out on his entrepreneurial journey and made up your mind that this is what you want to do, we congratulate you and wish you all the best for the journey ahead. Research, Evaluate and Validate Your…
The Startup Process: 20 Questions to Ask Yourself Before Starting Your Business
Tired of your 9-to-5 job? Fed up of your constantly nagging boss? Irritated with the negligible annual increments? Worried at the prospect of never amassing sufficient wealth? If you have ever felt these, the thought of starting up your own business or venture must have definitely crossed your mind. You might have a great idea…
A Deep Dive Into Tesla Business Strategy
Based in Palo Alto, California, Tesla Inc. is an American automaker, energy storage and solar manufacturer. The company is probably the dawn of the greatest revolution in the automotive industry that the world has witnessed since Karl Benz. Only a few years old and Tesla has gained much attention and significant success. It's market value…
Amway Business Model | Is Amway a Scam?
Amway, derived from ‘American Way’ is an American company which deals in health, beauty and home care commodities. The company owes its foundation to Jay Van Andel and Richard DeVos in Ada, Michigan and roots back to 1959. It has been formerly counted among the top companies by the Forbes Magazine. The dual principles of…
How does Twitter Make Money? Twitter Business Model
Twitter needs no introduction. More than a decade ago, its founder Jack Dorsey had famously typed out “just setting up my twttr” on the micro-blogging site as its first tweet. just setting up my twttr — jack (@jack) March 21, 2006 Since then it has come a long way where it has the become the voice…
Uber Business Model | How does Uber Make Money?
Gone are the days when getting a taxi to office was a nightmare. We no longer need to wait on roadsides trying to spot a taxi and fervently waving at it, only to see it being hacked by another client. We don’t even remember having to be refused a ride in the dead of the…
Airbnb Business Model | How Does Airbnb Make Money?
What started as a simple platform to offer mattresses and home-made breakfast has today revolutionized the way people travel. Airbnb business model is unique, profitable, and has evolved to such a level that the brand is now the world's most loved hospitality brand. What is Airbnb? Airbnb is a community based two-sided online marketplace that helps…
10 Psychology Tips for Social Media Marketing
Marketers are not psychologist, but a majority of successful marketers employ psychology in their strategies. Social media is technically a user’s platform and to tap the platform for marketing purpose, you need to understand the user. Here are 10 psychology tips for social media marketing for you to implement your strategies effectively and efficiently. Psychology…
Netflix Business Model | How does Netflix make money?
Founded in 1997 by Reed Hastings and Marc Rudolph to use internet to rent movies on DVD, Netflix - the stream your movies and shows online company today outranks cable TV in the US. The company's subscriber base is so huge that it accounts for more than a third of internet traffic during it peak hours. With…
Everything You Should Know About Skype’s Repositioning Strategy!
Skype as we know it is no more. Microsoft has launched the all new Skype which is no less than Whatsapp or Facebook Messenger. The previously known for video calling application is now focusing on instant messaging which, according to them, is now front and center. Here's everything you should know about Skype's repositioning strategy. What…
Holistic Marketing – Meaning, Concepts, and Importance
“The whole is more than the sum of its parts.” — Aristotle Holism is an ideology which considers 'whole to be greater than the sum of its parts'. For example - A human will always be greater than the sum of eyes, nose, legs, hands, etc. Holistic marketing revolves around this philosophy of holism where…
How does Craigslist Make Money | Craigslist Business Model
Where do Americans go to buy and sell online? The answer to this question wouldn't require much research as with around 50 billion page views per month, Craigslist is the number one classified website in USA and the world. Started in 1995, Craigslist's business model was designed to be a not for profit model but…
How does PayPal make money? Paypal Revenue Model
There was a time when sending money overseas used to be a huge problem. But in 1998, PayPal brought a revolution in the money transferring habits of users globally. Today, with a reach in around 202 countries, this company helps 197 million users transfer money all over the world. But before answering the question of 'How does PayPal…
What is Remarketing and How does It Work?
Has it ever happened to you that after you've left a showroom (preferably an automobile showroom) or a bank without making a purchase, you start receiving calls and texts about the exciting offers and/or limited period discounts? Well, that's Remarketing for you. What is Remarketing? Remarketing is a process to turn window shoppers into actual…
5 Free Digital Marketing Tools You Didn’t Know About
We are living in a digitally led world. Most of our business activities are now digital and those entrepreneurs who lag in digital marketing are already behind millions of others. Digital marketing industry never slows down. It's currently at its growth stage and with the introduction of artificial intelligence in the digital marketing industry, there's a lot…
What does Franchise Mean? What are different types of Franchising?
If you're reading this and if you're not from a remote island, we bet you must have heard the name of McDonald's. One of the biggest reason McDonald's has been able conquer the fast food market is because of its reach and one of the biggest reasons of its great reach is its franchise business…
10 Brilliant Examples of AI in Marketing
We live in an era where if a marketer isn't using artificial intelligence in his marketing strategies, he's already lagging behind. Artificial intelligence not only helps marketers in executing their marketing strategies but are also used to form one. Artificial intelligence, neural networks, deep learning, big data, automation etc. are not new terms to marketers. These…
The Past, Present, and Future of Artificial Intelligence in Marketing
What if we tell you that the last customer executive you've had a chat with could've been a chatbot, or the personalized content that you get on a particular website is because an AI bot is continuously tracking your online activities? Artificial Intelligence in marketing is an all new but very impactful feature and according…