Where do Americans go to buy and sell online? The answer to this question wouldn't require much research as with around 50 billion page views per month, Craigslist is the number one classified website in USA and the world. Started in 1995, Craigslist's business model was designed to be a not for profit model but…
Brand Study
How does PayPal make money? Paypal Revenue Model
There was a time when sending money overseas used to be a huge problem. But in 1998, PayPal brought a revolution in the money transferring habits of users globally. Today, with a reach in around 202 countries, this company helps 197 million users transfer money all over the world. But before answering the question of 'How does PayPal…
Quora Revenue Model | How does Quora make money?
A Wikipedia model where your questions actually get answered. Quora business model is distinguished and is designed to stay in the market for very long. Founded in 2009 by two former Facebook employees, Adam D'Angelo and Charlie Cheever, Quora is a question and answer portal where the content (questions, answers and edits) is created by the…
How does instagram make money? Instagram Revenue Model
Instagram, designed by Kevin Systrom and Mike Krieger in 2010, is a free social networking application for sharing photos and videos. This Facebook owned mobile application has been ranked as the best image sharing application in a very short period of time. Facebook, unlike with its other acquisitions, planned to build and grow this application independently. Nevertheless,…
How Giphy Works and Makes Money? Everything you should know.
Even with over 150 million monthly users and a valuation of $600 million, Giphy's business model is still in its growth stage and the company hasn't started earning money yet. The operating model of Giphy is a lot different from that of its competitors which has opened up many new and different revenue generation opportunities for this search engine.…
Feeds
What is Remarketing and How does It Work?
Has it ever happened to you that after you've left a showroom (preferably an automobile showroom) or a bank without making a purchase, you start receiving calls and texts about the exciting offers and/or limited period discounts? Well, that's Remarketing for you. What is Remarketing? Remarketing is a process to turn window shoppers into actual…
5 Free Digital Marketing Tools You Didn’t Know About
We are living in a digitally led world. Most of our business activities are now digital and those entrepreneurs who lag in digital marketing are already behind millions of others. Digital marketing industry never slows down. It's currently at its growth stage and with the introduction of artificial intelligence in the digital marketing industry, there's a lot…
What does Franchise Mean? What are different types of Franchising?
If you're reading this and if you're not from a remote island, we bet you must have heard the name of McDonald's. One of the biggest reason McDonald's has been able conquer the fast food market is because of its reach and one of the biggest reasons of its great reach is its franchise business…
10 Brilliant Examples of AI in Marketing
We live in an era where if a marketer isn't using artificial intelligence in his marketing strategies, he's already lagging behind. Artificial intelligence not only helps marketers in executing their marketing strategies but are also used to form one. Artificial intelligence, neural networks, deep learning, big data, automation etc. are not new terms to marketers. These…
Marketing Basics
What is Ambush Marketing ? How it is used in Brand Wars?
Marketing, according to Kotler, is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Profit (monetary or non monetary) is an important aspect to any marketing strategy and the increased competition has made it more challenging for the business to earn it. This…
Different Types of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an identified sponsor. The choice of advertising medium depends on two aspects - The product/service to be advertised. The Target Group. These two aspects helps marketers decide among ATL, BTL, & TTL advertising strategies. Types of Advertising Mediums Print Advertising One of…
Branding Basics
Why do Brands Fail? Reasons for Brand Failure.
The process of branding was developed to act as a guard for businesses against failures. Branding enforces ownership and differentiation. It all started since 1500s when unique marks were used to specify ownership of the cattle. Different marks were used by different people to differentiate their cattle from others. The definition of brand has broadened quite a bit…
Why Brand Name Matters? Hacks to choose a good brand name.
“What's in a name? that which we call a rose By any other name would smell as sweet.” This statement, according to many marketers, holds true for brand name as well. But is it so? Which of these two brand names will gain more traction? "A gravitationally completely collapsed object" or "A black hole" ? Marketing…
More articles
The Past, Present, and Future of Artificial Intelligence in Marketing
What if we tell you that the last customer executive you've had a chat with could've been a chatbot, or the personalized content that you get on a particular website is because an AI bot is continuously tracking your online activities? Artificial Intelligence in marketing is an all new but very impactful feature and according…
Startup Funding Explained | From Idea to the Stock Market
All it takes is an idea which forms the concept and which eventually turns into the company. Managing a startup is just like playing a Role playing game. An entrepreneur acts as the main character who has to proceed through many levels before reaching the top - The IPO. Startup Funding isn't that difficult as it…
10 Slides you must include in your pitch deck
The key to persuade someone is to grab their attention first and make them believe in you after that. A pitch deck is all about persuasion. Entrepreneurs do everything to persuade the investors to make them sign a check for their big idea. From what we’ve learnt through our experience and through some surveys is…
Why is Facebook obsessed with Snapchat | Snapchat vs Facebook Infographic
The way people share has changed a lot. They don't just share updates, they now share experiences. This has led to a growth innovation in media content - Virtual reality, 360 videos, live videos, etc. Facebook, being a pioneer of the social networking sector, has its already set its hands on these innovations. However, one of the biggest…
Scarcity Principle in Marketing
The economy runs on the principles of demand and supply. This condition has placed itself permanently in the minds of the customers and sellers. But this situation can also be capitalized by the marketers where they use scarcity principle of marketing to increase the demand of the goods by decreasing their supply. The scarcity principle of…
What is Payments Bank and How Does It Work?
A bank where there isn't an actual bank. This is the core idea behind the unique model of a Payments Bank. Reserve bank of India, to achieve the vision of digital India, conceptualized the idea of payments banks which will increase the penetration of financial services by reaching places where actual banks can't. What is Payments Bank?…
Diamonds are not rare, they are just expensive | De beers Diamond Marketing Strategy
Diamonds are not rare, they are just expensive. Believe it or not but the sole reason why diamonds are considered special, rare, and expensive is because of the great diamond marketing campaign (A Diamond is Forever) by De Beers. Diamonds are one of the hardest naturally occurring substance found on Earth and serve two main functions…
Most interesting Brand Advertisement Wars of All Time
Business, nowadays, involves a lot of competition. Consumers buy the brand first and the product later. Brands, hence, spend a huge amount in marketing themselves as a better player than others. This often lead to brand war which usually include brand using tactics like ambush marketing, viral marketing, brand advertisement wars, evangelism marketing etc. Brand…
9 Reasons why Digital Marketing Strategies Fail
Digital marketing is an umbrella term for all of the online marketing efforts. Businesses leverage digital channels such as search engines, social media, email, their websites, and online advertisements to carry out their marketing motives of brand/product awareness, user engagement and connect, etc. Digital marketing strategies are routes to fulfill digital marketing goals. Marketers usually confuse tactics…
How does Tinder make money | Tinder Business Model
Swipe, get matched, flirt and date. Tinder Business Model is so simple yet so effective that the company is now one of the fastest growing social startups and mobile applications of all time. But the question of How does Tinder make money got answered after two years of operation when the company launched Tinder Plus. There was no…
How does Pinterest make money | Pinterest Business Model
With over 100 million active users and a $11 billion reported value, Pinterest has occupied a special (and different) place in the social media sphere. But the question of how does Pinterest make money has been a trend on google searches ever since the website has started its service. Pinterest Business Model has been designed in such…
Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing
Marketing activities (basically advertisements) today can be divided into three segments - Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which had specific penetration (below the line). But then, because of the…
E-Wallet | Everything you should know about Prepaid Wallets
It's the new age of the digital world and e-wallet is in the spotlight. With the development of technology and demonetization of higher currencies in the country, electronic and in-app wallets have emerged as an alternate payment option to cash. But the companies have all the plans to remove the prefix alternate and increase their market share…
Rifle Approach | What is Rifle Approach in Marketing?
A rifle is used to hit a clearly defined target. Hunters prefers to use a rifle when they're clear about the object they want to hit and that object is clearly in sight. It’s the similar case with rifle approach in marketing. Rifle Approach in Marketing Rifle approach is an advertising strategy that involves targeting a clearly defined audience…
Shotgun Approach | What is Shotgun Approach in Marketing?
A shotgun isn't used to hit the eye of the bird. Hunters who use shotgun are just concerned with killing the bird (or any bird beside it). It's the similar case with shotgun approach in marketing. Shotgun Approach in Marketing Shotgun Approach is a marketing strategy where marketers tries to appeal to a wide market of potential…
Hamilton Watches Print Advertisements Collection 1922-1974
The Hamilton Watch Company, started in 1892, is one of the leaders of watch industry. Hamilton is one of more than twenty watch brands belonging to the Swatch Group, the world's largest watch manufacturer and marketer. It being one of the oldest watch brand is a great resource for anyone conducting a research in the watch industry. Here…
Dollar Shave Club Business Model | Case Study
Dollar Shave Club, launched in 2011 as a subscription based online razor retailer, has one of the most common yet great business model we've encountered till now. DSC views itself as a men’s lifestyle club that helps men live smarter and more successful lives. There are many points to nod at when we talk about this…
Internet Meme Marketing – Know the art of MemeJacking
Internet memes are on a rise. We've seen them, got amused and have often shared them as well. But if we say you could capitalize on this trend as well, would you believe us ? Meme-Jacking do exist, and it refers to a practice of capitalizing on the current trend of Internet memes. Internet Meme Marketing…
Brand Integration – Everything you should know about Branded Entertainment
There is a rise of brands moving towards producing, sponsoring, and being a part of movies and other forms of media. This new trend is brand integration. We all must have witnessed some form of branded entertainment where the script of a TV show or film media, though entertaining, revolves around a certain brand. Remember…
9 Tips for More Appealing Banner Advertisements
Banner advertisements are one of the oldest and widespread form of advertising found on the internet. This type of advertising has been used by almost everyone who has ever advertised on the world wide web. Whether the ad space is bought on ad spaces providers like Google adsense or the company wants to advertise on any…
