Brand Study

The Brand Study section offers a deep dive into the world of iconic and influential brands, examining their history, business models, strategies, and unique insights that have contributed to their success. Gain a thorough understanding of each brand’s journey, from inception to market dominance, as we unravel the key decisions, innovations, and challenges that have shaped their growth. Perfect for entrepreneurs, marketers, and business enthusiasts, the Brand Study section provides invaluable lessons and inspiration from industry leaders, helping you apply their strategies and insights to your own ventures in today’s competitive business landscape.

history of social media
Brand History

The History Of Social Media

April 20, 2023by Riya
First came the computer, then the internet, and then the need to connect with everyone ‘online…
history of telegram
Brand History

The History Of Telegram

February 7, 2023by Riya
Since its inception in 2013, Telegram has gained massive popularity across the globe. The messenger …
history of advertising
Brand History

History Of Advertising

December 12, 2022by Ravpreet Kaur
Where 1st paid advertisement cost $9  in 1941, today, the advertising spend globally has hiked …
history of youtube
Brand History

The History Of YouTube

December 2, 2022by Aashish Pahwa
It has been 17 years since the launch of the world’s largest video-sharing platform – Yo…
nike competitors
Brand Competitors

10 Biggest Nike Competitors

March 9, 2022by Janvi Gupta
Nike is likely to cross the mind whenever one thinks of sports apparel, accessories, or equipment. W…
why is chrome free
Business Strategies

Why Is Chrome Free To Use?

April 20, 2021by Khushi Agrawal
Even though with the existence of so many browsers in the world, Google Chrome manages to be the kin…
HISTORY OF KFC
Brand History

The History Of KFC

October 20, 2020by Parth Verma
Kentucky Fried Chicken (KFC) is world-renowned for its fried chicken. Known by the face of an old ma…
history of nokia
Brand History

The History of Nokia

October 12, 2020by Parth Verma
The history of Nokia has been a roller-coaster ride – full of ups and downs. And even though t…
nokia fail
Brand Failure

Why Did Nokia Fail?

October 1, 2020by Parth Verma
If you could turn back time and visit the early 2000’s for a survey on mobile phones, you&#821…
HISTORY OF KODAK
Brand History

History Of Kodak

July 18, 2020by Bharath Sivakumar
Kodak was a well-known photography company that has almost vanished from people’s minds. It us…
history of microsoft
Brand History

The History Of Microsoft

June 28, 2020by Bharath Sivakumar
Did you know Microsoft’s first operating system was not Windows? It’s first OS was based on …
why google glass failed
Brand Failure

Why Google Glass Failed?

May 31, 2020by Bharath Sivakumar
Google Glass was this new wearable device touted to be the future of wearables and the next stepping…
Why did blockbuster fail
Brand Failure

Why Did Blockbuster Fail?

May 27, 2020by Bharath Sivakumar
Before Netflix, there was Blockbuster. The current situation of “stream-your-entertainment-to-your…
history of walmart
Brand History

The History Of Walmart

May 19, 2020by Bharath Sivakumar
Walmart is an American multinational retail company that has over 2.2 million employees (2018) and i…
why did blackberry fail
Brand Failure

Why Did Blackberry Fail?

May 16, 2020by Anushka Pandey
The days of corporates hooked on to their blackberry are not yet forgotten. Back in the 2000s, Black…
zoom alternatives
Brand Competitors

The Top 10 Zoom Alternatives

May 4, 2020by Bharath Sivakumar
Zoom has skyrocketed in terms of popularity for offering what is premium features to its users for f…
history of amazon
Brand History

The History Of Amazon

April 27, 2020by Bharath Sivakumar
Amazon is huge – it helps run Netflix, supports the functioning of governmental organizations such…
history of facebook
Brand History

The History of Facebook

March 2, 2020by Bharath Sivakumar
On 4th February 2020, Facebook turned 15 years old with over 2.3 billion monthly active users. That …
amazon competitors
Brand Competitors

The 12 Biggest Amazon Competitors

February 27, 2020by Bharath Sivakumar
Amazon reached the trillion-dollar valuation just a month after Apple hit the trillion-dollar mark i…
slack alternatives
Brand Competitors

The 10 Best Slack Alternatives

January 17, 2020by Bharath Sivakumar
Slack has been quite prominent in the project management space for a while. That is not to say Slack…
google worth
Business Strategies

How Much Is Google Worth?

December 11, 2019by Bharath Sivakumar
Google’s parent holding company Alphabet became the most “cash-rich” company in the world (for…
history of google
Brand History

The History Of Google

October 8, 2019by Bharath Sivakumar
Here’s an icebreaker for your next watercooler talk: Did you know, Google was initially called “…
Top 20 Gun Brands
Brand Competitors

Top 20 Gun Brands In The World

October 5, 2019by Aashish Pahwa
The world weapon market is worth billions of dollars. To be precise, the market had a worth of $566….
HISTORY OF WHATSAPP
Brand History

The History Of WhatsApp

October 3, 2019by Aashish Pahwa
“No ads! No games! No gimmicks!” – A simple principle which helped a small messaging applicati…
why orkut failed
Brand Failure

7 Reasons Why Orkut Failed

September 23, 2019by Aashish Pahwa
Orkut scraps and profile ratings are a thing of past now. But you might also be familiar with the ti…
History of Apple
Brand History

The History Of Apple

January 8, 2019by Fesmina Faizal
Apple has officially become the first $1 trillion company in history! It must come as no surprise as…
How do youtubers make money
Business Models

How Do YouTubers Make Money?

September 18, 2018by Aashish Pahwa
They dance, they sing, they act, and they even break their new iPhones just to get more views. But h…
Business Models

The Blockchain Business Model

May 29, 2018by Matthew Lopez
With all the industries that Blockchain is poised to disrupt, one of the side effects that will come…
Business Model Canvas Explained
Business Models

Business Model Canvas Explained

August 31, 2017by Aashish Pahwa
Getting a business idea is easy. But converting that idea into a full-fledged business that makes mo…
how does Instagram make money
Business Models

How Does Instagram Make Money

April 5, 2017by Aashish Pahwa
Launched in 2010, Instagram brought a revolution into the online photography industry and normalised…