Marketing Essentials
Geofencing Marketing: What Is It & How Does It Work
Let’s say an avid coffee enthusiast – David – who is an active customer of Starbuc…
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
Marketing Essentials
What Is Real Estate Marketing?
Just like any other industry, marketing plays a critical role in the real estate market. A property …
Marketing Essentials
What Is Bowman’s Strategy Clock And How To Use It
Ever wondered why H&M prices its clothes at a comparatively lower price point while a luxury bra…
Marketing Essentials
What Is Invoice Factoring: How Does It Work?
There are days when a business doesn’t have enough cash flow to complete business-oriented tas…
Marketing Essentials
What Is A Digital Marketing Funnel & How It Works?
Customers don’t go from hearing about a brand to becoming customers randomly. There’s a …
Marketing Essentials
What is Contractor Marketing? – Importance, Benefits & Services
For any business, marketing is critical, and contractors are no exception. Marketing their services …
Marketing Essentials
What is Fashion Marketing? – Definition, Strategies & Skills
Just like any other business, even fashion companies need marketing to reach their target audience. …
Marketing Essentials
What Is Pay As You Go Model?
Imagine spending a large, upfront cost for a service or product you only used a few times. Wouldn…
Marketing Essentials
The 20 Types Of Advertising Explained
Advertising is an essential component of modern marketing aiming to promote an offering to a target …
Marketing Essentials
What Are Customer Journey Touchpoints?
Customer takes a journey from the moment they first become aware of the business to when they make a…
Marketing Essentials
What Is A Flyer? – Definition, Purpose, & Components
Imagine a college student strolling down the streets of a bustling city, surrounded by people, brigh…
Marketing Essentials
What Is Loss Aversion? – Definition & Examples
Humans are roughly 2.5 times more sensitive to losses than they are to gains of similar size. This e…
Marketing Essentials
Maslow’s Hierarchy of Needs Explained
A homeless person’s primary concern isn’t to build friendships or achieve a career milestone but…
Marketing Essentials
What Is An infographic? – Types & Examples
It’s a proven fact that the human brain is more attracted to visuals than plain text. People u…
Marketing Essentials
What Is Augmented Product? (Importance & Examples)
Starbucks is best known for its exceptional coffee and roastery reserves, but that isn’t all f…
Marketing Essentials
What Is A Core Product? (Importance & Examples)
The actual product the end consumer receives is a mixture of two elements: a core product, and some …
Marketing Essentials
What Is Top Of Mind Awareness (TOMA)?
When 66% of people think about a soft drink, they think about Coca-Cola. Not just this, when someone…
Marketing Essentials
What Is Gruen Transfer? How Does It Work?
Shopping is not just buying things; it is a mixed bag of experiences that involves the use of senses…
Marketing Essentials
What Is Private Label? How Does It Work?
In a usual consumer market, companies manufacture their own branded items. This process involves sub…
Marketing Essentials
What Is Buying Center? – Components & Examples
Listening to buying center might create a picture of a huge shopping center or a mall with multiple …
Marketing Essentials
What Is Endowment Effect? – Psychology & Applications
A wine lover businessman purchased lovely Bordeaux wines years ago for $20. The wine’s value w…
Marketing Essentials
What Is Marketing Communication (MarCom)?
If a company does not communicate about its offerings, how would its customers know they exist? Comp…
Marketing Essentials
What Is Pareto Principle? – The 80/20 Rule Explained
Hustling and working hard are fundamental aspects of getting a job done. But when the time is limite…
Marketing Essentials
What Is A Press Kit? – Media Kit Elements & Examples
Journalists, media houses, and even influencers are always on the lookout for new and exciting conte…
Marketing Essentials
What Is Media Buying? – Objectives, & Process
When it comes to popular media like television, radio, or the Internet, there is more to advertising…
Marketing Essentials
What Is A Brochure? – Types, Uses, & Examples
Be it a big retail store like Walmart, an amusement park like Disneyland, or just a local restaurant…
Marketing Essentials
What Is A Landing Page? [Detailed Guide]
The name landing page stems from the fact that visitors land on it after clicking a link from somewh…
Marketing Essentials
What Is Omnichannel Marketing? – Importance & Examples
With the advent of technology, it’s not just how customers shop that has changed, but also how…
Marketing Essentials
What Is Marketing Collateral? – Types & Examples
Marketing isn’t just writing copy or designing ads. It’s also using that perfect media m…
Marketing Essentials
What Is Visual Identity? [Detailed Guide]
Customers believe what they see. In fact, studies show that over 92.6% of customers put the most imp…
Marketing Essentials
What Is Email Marketing [Detailed Guide]
Emails existed way before the internet was even a thing. In fact, the first email was sent in 1971, …
Marketing Essentials
What is STP Marketing? – The STP Model Explained
Today, several businesses make the mistake of commencing their marketing without a plan or target au…
Marketing Essentials
What Is Real-Time Marketing? – Characteristics & Examples
Not so long ago, marketers could take almost a month to create a campaign, test it, and then launch …
Marketing Essentials
What Is Ansoff Matrix? – Strategies & Examples
As the world shrinks with each passing day, the business opportunities multiply at an ever-increasin…
Marketing Essentials
What Is Market Penetration Strategy? – 8 Proven Tactics
Every entrepreneur wants to be seen as an industry leader in the market. This is quite natural as ef…
Marketing Essentials
Business Process Outsourcing (BPO): Definition & Examples
A business process refers to a set of activities or tasks that are carried out in order to complete …
Marketing Essentials
Product Positioning: Definition, Types, & Examples
Customers weigh a variety of factors when considering a purchase. And all these factors affect how t…
Marketing Essentials
What Is A Virtual Store? How Does It Work?
Ecommerce has disrupted the retail sphere as customers know it. However, it also took away the immer…
Marketing Essentials
What Is Content Writing? – Types, Importance, & Examples
Today, content is found in almost every aspect of modern life. People consume content through books,…
Marketing Essentials
What Is CPC? Cost Per Click Explained
Digital marketing is a broad term that refers to the various ways businesses can promote themselves …
Marketing Essentials
What Is CPM? Cost Per Thousand Impressions Explained
Advertising on the internet can be confusing. There are so many acronyms and abbreviations that it&#…
Marketing Essentials
What Is A Marketing Channel? -Types, Functions, Examples
A business is most profitable when it develops its marketing mix to meet its needs and that of its t…
Marketing Essentials
What Is Media Planning? – Components, Objectives, & Process
Today, marketers are spoilt with choices when it comes to media. There are the traditional touchpoin…
Marketing Essentials
What Is A Press Release? – Importance, Types, & Examples
Media coverage is one of the most effective tools in an organisation’s marketing arsenal. Whet…
Marketing Essentials
What Is Digital Economy? – Importance, Types, Examples
The world has become digital and so has the economy. The digital economy is the result of the transf…
Marketing Essentials
What Is Television Advertising? – Importance, Types, Examples
Televisions have been a staple in an average home for decades now. People use them for entertainment…
Marketing Essentials
What Is Print Advertising? – Importance, Elements, Types, Examples
Newspapers, magazines, flyers, and other printed materials have been in existence for centuries, and…
Marketing Essentials
What Is Performance Marketing? – Types, Examples, & How-To Guide
The world of marketing is constantly evolving. While some forms of marketing remain tried and true (…
Marketing Essentials
What Is Market Penetration? – Importance, Formula, & Examples
Any business starts with a goal to maximise its sales and establish itself as a market leader in the…
Marketing Essentials
What is Shrinkflation? – Causes, Effects, & Examples
With the increasing prices for ingredients and manufacturing, grocery brands get two choices to main…
Marketing Essentials
What Is An Influencer? How Do They Work?
Social media marketing has changed the game when it comes to marketing products and services. It use…
Marketing Essentials
What is FMCG? – Characteristics, Types, Examples
The abbreviation ‘FMCG’ is widely used in many parts of the world. It essentially stands…
Marketing Essentials
What Is Advertorial? – Characteristics, Types, & Examples
Ads don’t always look like ads. They can be disguised in a way that they look like regular con…
Marketing Essentials
What Is Business Opportunity? – Importance, Types, & Identification
An opportunity is a chance to take advantage of a situation. It can relate to several situations in …
Marketing Essentials
What Is Q-Commerce? – Quick Commerce Business Model Explained
Getting products delivered within an hour of ordering was a far fetched dream a few years ago. But t…
Marketing Essentials
What is Customer Centricity? – Importance, Benefits, & Examples
Today, a customer is no longer just a number or a name on a receipt. Instead, they are empowered, co…
Marketing Essentials
What Is Visual Merchandising? – Importance, Elements, & Examples
Visual merchandising is what one sees when walking into a retail space. It is the presentation …
Marketing Essentials
What Is Price Mix? – Strategies, Objectives, & Examples
A brilliant product in the correct location with excellent advertising cannot make a sale conceivabl…
Marketing Essentials
What Is Subliminal Advertising? How Does It Work?
One of the most controversial and debated forms of marketing is subliminal advertising. The idea tha…
Marketing Essentials
What Is PESTLE Analysis? – Factors, Importance & Examples
When it comes to business success, not everything is in the hands of the business. Many external fac…
Marketing Essentials
What Is Place Mix? – Components & Examples
It’s one thing to have a fantastic product at a reasonable price. But, it means moot if the custom…
Marketing Essentials
What is Foot Traffic? How To Measure It?
One may likely have heard that location is everything. When it comes to choosing a company site, tho…
Marketing Essentials
What Is Evangelism Marketing? – Importance, Types, & Examples
Literally meaning ‘to convert’, evangelism in marketing means the conversion of people to campai…
Marketing Essentials
What Is Field Marketing? – Characteristics & Types
People can shop with the press of a button in the Internet age. Nonetheless, no matter how much tech…
Marketing Essentials
What Is Corporate Social Responsibility (CSR)?
Corporations can have more detrimental effects on the environment than one can imagine. They ca…
Marketing Essentials
What Is Traditional Marketing? – Channels & Examples
How one conducts business vastly differs from how one used to do it. The internet brought new techno…
Marketing Essentials
What Is An Invoice? – Components, Types, & Templates
As a small business owner, once you’ve finally mapped your business strategy, designed an effectiv…
Marketing Essentials
What Is Promotion Mix? – Elements & Examples
In business, just developing a product isn’t enough to achieve the marketing goals. This is why th…
Marketing Essentials
What Is Direct-To-Consumer? How D2C Model Works?
D2C model stands for direct to consumer. It is based on the premise that brands want to control how …
Marketing Essentials
What Is Advertisement? – Examples, Objectives, & Importance
Advertisements come in various shapes, sizes, and forms, be it a thirty-second spot on TV, a radio j…
Marketing Essentials
What Is Point of Purchase? – POP Marketing Definition & Examples
An average supermarket shopper can be exposed to around 20,000 products in a single supermarket visi…
Marketing Essentials
What is Billboard Advertising? [Complete Guide]
What comes immediately to your mind when you picture Times Square? All the big neon lights, signpost…
Marketing Essentials
What Is Packaging? – Definition, Types, & Functions
One cannot transport eggs from a poultry farm to the retailer without packing them in an egg tray as…
Marketing Essentials
What Is Comparative Advertising? – Examples, Pros & Cons
An average human is exposed to around 5000 ads every day. When every brand boasts about how perfect …
Marketing Essentials
What Is Customer Experience? – Importance & Strategies
Let’s go back to the last time you wanted to buy a smartphone. You started with a simple Google se…
Marketing Essentials
What Is Labelling? – Product Label Types & Components
There’s something common in a shirt with a printed cloth containing product information, a fruit w…
Marketing Essentials
What Are Convenience Products? – Characteristics & Types
Everyone has gone for a stress-free purchase at least once, having a list of things one needs to buy…
Marketing Essentials
What Are Shopping Products? – Characteristics & Types
Consumer products satisfy the needs, wants, and desires of the ultimate users. These products are fu…
Marketing Essentials
What Is A KPI? – Definition, Examples, & Measurement
American Psychological Association claims that monitoring progress increases one’s chances of succ…
Marketing Essentials
What Is Surrogate Advertising? – Definition & Examples
In the era of new-age technology, advertisements have become a strong source of influence on both so…
Marketing Essentials
What Is Grassroots Marketing? – Examples, Pros, & Cons
In 2013, the Canadian budget airline WestJet surveyed passengers using interactive life-like screens…
Marketing Essentials
What Is Relationship Marketing? – Examples & Strategies
Acquiring new customers is an expensive task when compared to retaining existing ones. With limited …
Marketing Essentials
Perfect Competition – Definition & Characteristics
Economies around the world house several market structures, some of which are hypothetical – t…
Marketing Essentials
What Is Price? – Meaning & Function
When a customer goes to a grocery store to buy some wheat flour or uses a food delivery app to order…
Marketing Essentials
What Is Out-Of-Home Advertising? – Types & Examples
Advertising is one of the best tools to communicate with customers. It helps them get to know about …
Marketing Essentials
What Is Transactional Marketing? – Examples & Strategies
Every business’s objective is to sustain by increasing sales and maximising its profits. These org…
Marketing Essentials
What Is Green Innovation? – Types & Examples
What do Tesla and IKEA have in common? Besides being top-tier companies, they are motivated to the c…
Marketing Essentials
What Is Undercover Marketing? – Strategies & Examples
The last thing any person consuming an ice cream bar would anticipate is probably that the wooden st…
Marketing Essentials
What Are Key Result Areas? How To Identify Them?
While destinationless journeys do appeal to many, work without clear paths and goals is inefficient….
Marketing Essentials
What Is Point Of Sale? – Definition, Importance & Examples
Customers are usually relaxed while entering a store, spa or restaurant and tensed at the cash count…
Marketing Essentials
What Is Consumer Awareness? – Consumer Rights & Responsibilities Explained
There are times when the competitive market scenario leads to companies engaging in what we call “…
Marketing Essentials
What Is Cause Marketing? – Types & Examples
The Internet has exposed us to different outlooks and ideas. Today’s society is more sensitive bec…
Marketing Essentials
Needs Vs Wants – Understanding the Difference In Marketing
There are some things that are essential or are a necessity. And then there are things people would …
Marketing Essentials
What Is Customer Value? (& Why Is It Important?)
Every time a customer purchases a product, they compare the benefit received with the money paid for…
Marketing Essentials
Types Of Products (Consumer Products & Industrial Products)
A product is the offering a business provides to its customers in return for a monetary benefit. Thi…
Marketing Essentials
Business Environment – Definition, Components, & Features
Several internal and external factors directly or indirectly influence business operations. While so…
Marketing Essentials
What Is Publicity? – Characteristics, Types, & Examples
Today’s market is so saturated that sponsored forms of communications like advertising, sponsorshi…
Marketing Essentials
What Is Barter? – Definition, Characteristics, Pros & Cons
The present monetary system is complex. Backed by fiat currencies, the system involves many parties …
Marketing Essentials
What is A Revenue Stream? – Definition, Types, & Examples
Businesses tend to have several sources of revenue. Take Apple Inc., for example; the company g…
Marketing Essentials
What Is Personal Selling? – Features, Types, & Examples
Sales isn’t easy. With the increased competition, a salesperson might have to meet the prospective…
Marketing Essentials
What Is Loss Leader Pricing? – Characteristics & Examples
High competition has made it hard for businesses to sustain and thrive in the market for long. Besid…
Marketing Essentials
What Is Cash Cow? – Meaning, Importance, & Examples
Today, the economy houses several matured markets. These markets have a sustainable demand but do no…
Marketing Essentials
Digital Advertising: Definition, Types, & Examples
The rapid development of technology has changed how the world works. User behaviour and media consum…
Marketing Essentials
Monopolistic Competition: Definition, Characteristics, & Examples
In today’s growing economy, it is impossible to identify markets that witness a perfect competitio…
Marketing Essentials
Oligopoly: Definition, Types, Characteristics, & Examples
As economies continue to develop, various industries witness a rise in competing forces. Due to this…
Marketing Essentials
What Is After-Sales Service? – Types & Examples
Customers are the biggest asset a business can have, and this asset is built through satisfaction an…
Marketing Essentials
Monopoly: Definition, Types, Characteristics, & Examples
Economies around the world witness a combination of different market structures. While there’s…
Marketing Essentials
Brick And Mortar: Definition, Examples, & Challenges
Traditionally, when the world wasn’t civilised, businessmen used to scout for customers themselves…
Marketing Essentials
What Is White Label? – Process, & Examples
Not every business develops its offering intending to operate on a B2C model (customer-fac…
Marketing Essentials
What Is TAM SAM SOM? How To Calculate It?
Developing a product without proper market analysis is a gamble. Any experienced or skille…
Marketing Essentials
The 12 Functions Of Marketing
Every business survives on the money of its consumers. Marketing is the way to reach those consumers…
Marketing Essentials
What Is A Customer? Types Of Customers Explained
A business operates in a highly dynamic business environment. If today’s business environment be c…
Marketing Essentials
What Is Marketing? – Principles, Types & Scope
Contrary to what most people think, marketing isn’t just about communicating and informing about t…
Marketing Essentials
What Is Product Line? – Definition & Examples
As the company grows, it expands its product portfolio. Some of these new products are extensions, u…
Marketing Essentials
What Is Repositioning? – Meaning, Reasons, & Example
What if I told you that Java failed during its initial days? The language was originally designed fo…
Marketing Essentials
What Is Competitor Analysis & How To Do It?
Unless you’re selling Jupiter sand, chances are that you’re going to face some competition in th…
Marketing Essentials
Deming Cycle: Plan-Do-Check-Act (PDCA) Cycle Explained
Have you ever bought a product that was well-made and felt good to use? That was mostly achieved by …
Marketing Essentials
What Is Interruption Marketing?
The idea that interruption of experience by advertisements is just a price the user has to pay for u…
Marketing Essentials
What Is The Buyer’s Journey?
A buyer always goes through specific steps before making their final purchase decision. Most often, …
Marketing Essentials
Customer Segmentation – Definition, Types & Examples
Ever wondered why websites give away time-bound offers specifically to first-time customers or speci…
Marketing Essentials
What Is A Marketer? – Responsibilities & Characteristics
As a professional marketer, I was recently called by a well-established firm to market its products….
Marketing Essentials
What Is A Slogan? – Types, Examples, & How-To Guide
Oreo, the second most liked brand by kids, used over 3 creative teams and toured around 450 small to…
Marketing Essentials
Experiential Marketing: A Detailed Guide
“Company X recently organized a product launch whereby it made special arrangements for games …
Marketing Essentials
What Is A Webinar? – Features, Types, & Benefits
Holding and conducting seminars are some of the most taxing and time-consuming deals for individuals…
Marketing Essentials
What Is Corporate Communications? – Importance & Components
A popular T-shirt brand sends out a new Instagram promo about a flash sale. Someone slips a brochure…
Marketing Essentials
Name Your Own Price [NYOP]: What Is It & How It Works?
A usual day in the market – you see a high priced product and think that if it were available …
Marketing Essentials
Business Competition: Definition, Types, Importance & Examples
Competition is a fact of doing business. Businesses see competition in the form of price, quality, d…
Marketing Essentials
Veblen Goods – Definition, Demand Curve & Examples
Imagine a product that sells more as its price increases. Makes anyone hearing this want to get into…
Marketing Essentials
What Is Video Marketing? [A Detailed Guide For Beginners]
87% of online marketers use video content in their digital marketing strategies. If you’re am…
Marketing Essentials
What Is Market Research? – Types, Methods, & How To Do It
Just having a strong gut feeling isn’t a very good reason to launch a product in the market withou…
Marketing Essentials
What Is SWOT Analysis? – Template, Examples, & How-To guide
‘SWOT Analysis is the critical starting point of strategic thinking.’ Earlier in 1960, when corp…
Marketing Essentials
What Is Market Analysis & How To Do It?
Marketing without market analysis is like driving with your eyes closed! Whether you want to start a…
Marketing Essentials
V-Commerce — What Is It & Why Is It The Next Big Thing?
“Alexa, will most homes have a smart speaker by 2020?” “Hey Google, are more consumers using v…
Marketing Essentials
What Is A Green Product? – Examples, Advantages, & Challenges
In the past 50 years, humans have consumed more resources than in all previous history. This and oth…
Marketing Essentials
Moment Marketing: Explaining The Right Time Marketing
There’s a secret behind why some campaigns gain more traction than others. They communicate when t…
Marketing Essentials
What Is A Niche Market? – Meaning & Examples
In a usual business scenario ruled by well-funded corporations and marketers, mass appeal products a…
Marketing Essentials
Cost Leadership – Definition, Examples, & Strategies
Unless you have a money-bearing tree in your backyard, I’m sure you’ve always searched an extra …
Marketing Essentials
What Is Demand Generation? [The Ultimate Guide]
The customer rules the market. He decides the fate of the product. The marketer today can’t really…
Marketing Essentials
Mission Statement – Definition, Examples & How-To Guide
You probably must have seen mission statements everywhere — on walls of company lobbies, official …
Marketing Essentials
The Importance Of Communication In Business
Effective communication is imperative, not just for businesses but for the whole human ecosystem. Fo…
Marketing Essentials
What Is Customer Profiling? – Meaning, Elements & Examples
In earlier times, brands would shoot their communication messages out to the world and hope that if …
Marketing Essentials
Referral Marketing [An Actionable Guide]
“Check these cool headphones out, the bass is crazy!” “Oh, the food there is so de…
Marketing Essentials
Direct Marketing – Definition, Types, Strategies & Examples
How can you target a specific audience or age group to present information about your services to po…
Marketing Essentials
Conversion Rate Optimization [A Beginner’s Guide]
Website traffic isn’t worth much if your content and site elements can’t get visitors to do what…
Marketing Essentials
Market Validation – 6 Steps To Validate Your Business Idea
A lot of startups begin but fail in the initial years of its inception. About 90% of startups fail i…
Marketing Essentials
Call To Action Marketing [The Definitive Guide To CTA]
Have you ever searched for some aesthetic ideas on Pinterest and ended with signing up for the site?…
Marketing Essentials
What Is Inbound Marketing? [The Ultimate Guide]
Whether you are a small or a large enterprise, your dream of taking your business to a further level…
Marketing Essentials
Product-Market Fit: What It Is & Why Is It Important?
You had an idea. You developed a product based on that idea. You succeeded in getting investment bas…
Marketing Essentials
What Is Buyer Persona? [Ultimate Guide]
Thrifty Tylor, Trendy Sally, and Discount Dolly are not just fancy names. They all represent differe…
Marketing Essentials
What Is Growth Hacking: An Actionable Guide
If you’re an entrepreneur, there must be a lot of days when you thought of how you can make yo…
Marketing Essentials
What Is Business Strategy? – Components, Levels, & Examples
Different businesses have different goals and take different routes to fulfil those goals. These rou…
Marketing Essentials
Emotional Marketing Explained: The Definitive Guide
Think of the last time you went to Starbucks. You likely ordered something off the menu and had it c…
Marketing Essentials
The Decoy Effect Explained
What if Feedough changed its business model into a subscription-based business model where you’…
Marketing Essentials
Product and Brand Positioning Map
A company’s position is the set of perceptions, impressions, ideas and feelings that consumers ha…
Marketing Essentials
11 Proven Competitive Strategies That Work
A typical market is occupied by multiple firms competing for the position of the market leader. Mark…
Marketing Essentials
What Is BCG Matrix? – Examples & How-To Guide
For a company with a big portfolio, it’s important to assess its product lines regularly to se…
Marketing Essentials
What Is Greenwashing? – Types & Examples
Going green is becoming a profitable business strategy seeing the environmental scenario today. Gree…
Marketing Essentials
Integrated Marketing Communication – Meaning, Tools, & Examples
In this competitive world with innumerable marketing and advertising mediums and powerful marketing …
Marketing Essentials
AIDA Model – Explanation, Examples, & Variants
Ever seen an ad so good that it made you look for the product on the internet? While comparing phone…
Marketing Essentials
What Is Marketing Plan? How To Write One?
A product without a marketing plan is like a traveller without a map. When you’re preparing for a …
Marketing Essentials
What Is Personalised Marketing? How Does It Work?
What is the first thing that comes to mind upon reading the word ‘personalisation’? Maybe a gift…
Marketing Essentials
Trigger Marketing: Everything You Need To Know!
With increasing competition among companies to grow their business, the technology that backs the mo…
Marketing Essentials
What Is Green Marketing? [The Complete Guide]
In today’s world, more and more customers are becoming not only environmentally conscious but also…
Marketing Essentials
What Is Marketing Strategy? – Examples, Components, & Planning
A strategy is like a map that helps you reach your goals using a predefined route. Marketers use suc…
Marketing Essentials
What Is A Value Proposition? – Examples & Templates
Value proposition is the #1 reason your target audience tries or buys your offering. It is the chief…
Marketing Essentials
Advertising Campaign – Meaning, Examples, & Planning
Advertisements have their ways to make us buy the advertised products, don’t they? But imagine the…
Marketing Essentials
Marketing Campaign – Meaning, Types, & Examples
Marketers use this term with such a frequency that their autocorrect adds the term campaign whenever…
Marketing Essentials
What Is Sports Marketing?
The sun is out, you get ready for your morning workout. Donning your Nike sports shoes and Adidas tr…
Marketing Essentials
What Is A Tagline? – Types, Examples, & How-To Guide
You must have heard or read many, praised some and even mocked some too. But what exactly is a tagli…
Marketing Essentials
Distribution Channels – Definition, Types, & Functions
Product’s availability, ease of access, and the way it reaches the customer influence its demand a…
Marketing Essentials
What Is Lifestyle Marketing? [Definitive Guide]
For ages, marketing has been the most premium channel in generating a brand value for a product. Fro…
Marketing Essentials
Barriers To Entry – Definition, Types, & Examples
No matter how hard you try, some markets have become impenetrable now. The barriers to entry to thes…
Marketing Essentials
What Is Consumer Behaviour? [Detailed Guide]
Wouldn’t it be great if marketers know exactly what drives their target audience to choose a parti…
Marketing Essentials
Who are Opinion Leaders & Why Are They Important?
With an insane number of varieties of products and services available in the market, we often look u…
Marketing Essentials
Competitive Advantage – Definition, Types, & Examples
The smart pricing, differentiation, branding, marketing, asset, and targeting strategies make some b…
Marketing Essentials
Product Differentiation – Definition, Types, Importance & Examples
The markets are noisier and more crowded than ever, and customers are overwhelmed with too many choi…
Business ProposalsMarketing Essentials
What is Word Of Mouth Marketing? [Ultimate Guide]
Before you start planning out your next major ad campaign, here’s something for you to think about…
Marketing Essentials
What Exactly Is Viral Marketing?
Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s adverti…
Marketing Essentials
The Math, Science, & Technology Behind Dynamic Pricing
Imagine this scenario: you want to buy a product from an e-commerce website, but after researching f…
Marketing Essentials
The 10 Types Of Pricing Strategies
If choosing the right pricing strategy for your business seems like a completely daunting task, we&#…
Marketing Essentials
Cross-Selling – Definition, Importance, Examples, & Strategies
For the last 63 years, McDonald’s staff’s “Would you like fries with that?…
Marketing Essentials
What Is Upselling? How To Upsell? [Detailed Guide]
Although it is true that there are as many sales strategies in the world as there are salesmen; you …
Marketing Essentials
What Is Digital Marketing: A Beginner’s Guide
Digital marketing is a growth machine and anyone who gets his hand on it is a winner in 21st century…
Marketing Essentials
What Is Advertising? – Examples, Objectives, & Importance
A 30-second spot, a catchy jingle, and a clever slogan. But there’s more to advertising. An av…
Marketing Essentials
What Is Owned, Earned, And Paid Media? (And Their Difference)
Owned, earned and paid media are the three pillars of a cohesive marketing communication strategy. O…
Marketing Essentials
What Is Public Relations? PR Functions, Types, & Examples
Public image makes up 63% of the value of most companies today. When there’s a mishap or when …
Marketing Essentials
Fear Of Missing Out (FOMO) In Marketing – Strategies & Examples
Did you check your phone before you started reading this article? Did you browse through your social…
Marketing Essentials
What Is Buzz Marketing? – Strategies & Examples
“Did you hear about Bitcoin? It’s an insane investment! I invested $100 and earned more …
Marketing Essentials
What Is Microtargeting?
What if I told you that you can target different customers and craft a personal campaign for each us…
Marketing Essentials
Target Market – Definition, Examples, Strategies, & Analysis
The demand for your product depends on the needs, wants, and luxuries of your customers. These needs…
Marketing Essentials
What Is Retail Marketing? – Functions, Importance, Strategies
Let’s gather some data. Wear some comfortable clothes and go for research to your nearest supe…
Marketing Essentials
What Is Mobile Marketing & Why Is It Important?
You need a more customer-centric, customer-controlled, and technologically up-to-date marketing stra…
Marketing Essentials
What Is A 360° Marketing Campaign?
Switch on your television during a world cup and there are chances you can witness a Coca-Cola TVC b…
Marketing Essentials
What Is Social Marketing?
Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has been a steep r…
Marketing Essentials
VRIO Framework Explained
There are thousands of firms competing with each other extensively. These companies use different ki…
Marketing Essentials
Marketing Environment: Explanation, Components, & Importance
Several internal and external factors affect a business’s marketing activities. While some of …
Marketing Essentials
The Importance Of Marketing In Today’s World
While the brain of a business is the finance department, body the product offered, the heart is the …
Marketing Essentials
Market Segmentation – Definition, Bases, Types & Examples
Market segmentation is one of the most efficient tools for marketers to cater to their target group….
Marketing Essentials
What Is Network Effect? Why Is It Valuable?
Why do companies like Facebook, Whatsapp, Instagram, Snapchat, etc rule their respective niches…
Marketing Essentials
What Is Marketing Funnel & How Does It Work?
A goal without planning is just a dream. You need a ‘start to finish’ plan in order to e…
Marketing Essentials
Understanding The 4C’s Of Marketing Mix
Ever since the beginning, businesses focused on themselves more than the customers. But the rules of…
Marketing Essentials
The Marketing Research Process
Marketing plays an important role in the success of a business in any industry. It is one of the rea…
Marketing Essentials
Holistic Marketing – Meaning, Concepts, and Importance
“The whole is more than the sum of its parts.” — Aristotle A human will always be greater than…
Marketing Essentials
What Is Remarketing And How Does It Work?
Has it ever happened to you that after you’ve left a showroom (preferably an automobile showro…
Marketing Essentials
Scarcity Principle in Marketing: Detailed Guide
The economy runs on the principles of demand and supply. This condition has placed itself permanentl…
Marketing Essentials
What Is Ambush Marketing? How Is It Used In Brand Wars?
Profit is an important aspect of any marketing strategy and the increased competition has made it mo…
Marketing Essentials
Different Types Of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an …
Marketing Essentials
ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
Marketing activities (basically advertisements) today can be divided into three segments –…
Marketing Essentials
Rifle Approach | What is Rifle Approach in Marketing?
A rifle is used to hit a clearly defined target. Hunters prefer to use a rifle when they’re cl…
Marketing Essentials
What is Shotgun Approach in Marketing?
A shotgun isn’t used to hit the eye of the bird. Hunters who use shotguns are just concerned w…
Marketing Essentials
Cross Promotion: Definition, Benefits, Examples and Ideas.
People have witnessed cross promotion ever since they have learned to read and recognise. The term m…
Marketing Essentials
What Are Customer Touchpoints? Importance & Examples.
A company interacts with customers on many levels and at many places. These interactions are necessa…
Marketing Essentials
What is Guerrilla Marketing? – Strategies & Examples
Who would expect to stumble across a large life-sized popsicle on their way to work? One couldn’t …
Marketing Essentials
What Is Network Marketing? MLM Explained With Examples
Network marketing, also known as multi-level marketing, is a business model which involves a pyramid…
Marketing Essentials
The New Product Development Process – 8 Steps Of NPD
There’s a lot that goes into a product before it is introduced into the market. It starts with a m…
Marketing Essentials
What Is Product Life Cycle? – The 4 Stages Explained
Products have similar lives to living beings. They are born someday and they come to an end someday….
Marketing Essentials
What Is Product Mix? Explanation With Examples
A product is an item produced or procured by the business to satisfy the needs of the customer. It i…
Marketing Essentials
Service Marketing Mix – 7 Ps of Marketing Mix
Services are different from tangible goods. They are- The service marketing mix is also different fr…
Marketing Essentials
What is Marketing Mix? – The 4Ps & 7Ps Of Marketing Explained
The marketing mix theory, first coined by E. Jerome McCarthy in the 1960s, forms the foundation mode…
Marketing Essentials
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a …
Marketing Essentials
Marketing Management Philosophies – 5 Marketing Concepts
Marketing concepts or marketing management philosophies are the philosophies used by the businesses …
Marketing Essentials
What Is Influencer Marketing? – A Detailed Guide
It all started with a few clickable web ad banners on Yahoo! Then Google disrupted the scenario by l…
Marketing Essentials
What Is Unique Selling Proposition (USP): A Detailed Guide
Every customer looks for a reason why he should choose that specific product and not the others lyin…
