What Is Marketing? – Principles, Types & Scope
Contrary to what most people think, marketing isn’t just about communicating and informing about the brand … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is Serial Entrepreneur? – Characteristics & Examples
We hear the term “entrepreneur” a lot every day. But not many know what it means … Read more
What Is A Convertible Note? – Meaning, Terms, & Examples
The problem – an early-stage startup’s growth trajectory is hard to predict. The information is limited … Read more
What Is Sole Proprietorship? – Definition & Examples
When it comes to choosing a business structure, most single entrepreneur business ventures choose to stick … Read more
The 3 Levels Of Management Explained
John has recently started working for Growth Enterprises as a General Production Manager. He was asked … Read more
What Is Product Line? – Definition & Examples
As the company grows, it expands its product portfolio. Some of these new products are extensions, … Read more
What Is Repositioning? – Meaning, Reasons, & Example
What if I told you that Java failed during its initial days? The language was originally … Read more
What Is Competitor Analysis & How To Do It?
Unless you’re selling Jupiter sand, chances are that you’re going to face some competition in the … Read more
Kickstarter vs Indiegogo: Which Platform To Choose?
Do you have an idea or a product or a startup? But, are you low on … Read more
Deming Cycle: Plan-Do-Check-Act (PDCA) Cycle Explained
Have you ever bought a product that was well-made and felt good to use? That was … Read more
