Social Commerce (Social Media + E-Commerce): Definition & Examples
Social Commerce is a spinoff term made by combining ‘social network’ and ‘electronic commerce’. It integrates … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is A Marketer? – Responsibilities & Characteristics
As a professional marketer, I was recently called by a well-established firm to market its products. … Read more
What Is A Slogan? – Types, Examples, & How-To Guide
Oreo, the second most liked brand by kids, used over 3 creative teams and toured around … Read more
What Is Inside Sales? Inside Sales vs Outside Sales
With the recent advancement in technology, we barely see any salesperson knocking at someone’s door to … Read more
Experiential Marketing: A Detailed Guide
“Company X recently organized a product launch whereby it made special arrangements for games and gift … Read more
What is Brand Dilution? – Causes, Examples, & How To Avoid It
Every company plans to expand its offerings or tap into untapped markets to increase its profits … Read more
What Is Rebranding? – A Complete Guide
Rebranding is a marketing strategy that involves changing the logo, name, concept or design of an … Read more
What Is Brand Recall? – Importance, Measurement, & Strategy
Every brand today wants to connect with the target audience like a pop song. But given … Read more
Organisational Culture: Definition, Importance, Types & Examples
The employees in an organisation make up its most valuable asset and there exists a set … Read more
What Is Sales? – Sales vs. Marketing vs. Business Development
The term ‘sales’ includes all the activities involved in selling an offering in exchange for something … Read more
