What Is Customer Profiling? – Meaning, Elements & Examples
In earlier times, brands would shoot their communication messages out to the world and hope that … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
What Is A Decacorn?
Every startup dreams of becoming a unicorn (a startup having a valuation of at least $1 … Read more
Brand Awareness – Definition, Importance, Strategy, & Examples
Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked … Read more
What Is Venture Capital & How It Works?
Today, we can’t deny that startups have found a special space in the business ecosystem. They … Read more
Referral Marketing [An Actionable Guide]
“Check these cool headphones out, the bass is crazy!” “Oh, the food there is so delicious! … Read more
Direct Marketing – Definition, Types, Strategies & Examples
How can you target a specific audience or age group to present information about your services … Read more
Conversion Rate Optimization [A Beginner’s Guide]
Website traffic isn’t worth much if your content and site elements can’t get visitors to do … Read more
What Is A Sales Plan? How To Create One? [+ Free Template]
No matter how hard you think sales is, it’s the backbone which keeps your business alive. … Read more
Lean Manufacturing – Definition, Principles, Wastes, & Examples
If you are a manufacturer or an entrepreneur in the manufacturing business, you’d agree that the … Read more
Market Validation – 6 Steps To Validate Your Business Idea
A lot of startups begin but fail in the initial years of its inception. About 90% … Read more
