Branding Essentials
Co-branding – Definition, Importance, Types, & Examples
Amid the increasing competition, every brand today looks for fresh and exciting marketing strategies…
Manavi Pandey
A marketer with a specialisation in Economics, Law and Computer Studies. Performed social media marketing for McDonald’s, GoIbibo, and LaughGuru.
Marketing & Sales Guides
The First Successful Repositioning In History
What do you do when the existing perception of your brand in the minds of your customers is unfavour…
Business Guides
7 Important Lessons For Student Entrepreneurs
If you’re a student entrepreneur (a student engaged in academics and a startup venture) or an …
Startup Guides
Entrepreneurs are At Greater Risk Of Mental Disorders: Science Confirms
No successful entrepreneur ever said that building a company was easy. So let’s be honest about ho…
Branding Essentials
What Is Brand Hierarchy? How To Develop One?
Brands distinguish their products from competitors through various factors like a name, promise, pos…
Marketing & Sales Guides
SaaS Marketing: A How-To Guide
Have you, in the last five years, used a C.D., floppy drive, or a camera with a film tape? Probably …
Marketing & Sales Guides
What Is Net Promoter Score (NPS)? – A Guide
Customer reviews, ratings, and recommendations have become the three new Rs for your business. Why, …
Marketing & Sales Guides
How To Create An Influencer Marketing Strategy?
Is there a usual process you follow when you want to buy something new for yourself? How do you deci…
Business Guides
Online Reputation Management (ORM): A Guide
Before stepping out of the house one always makes sure they look sharp, presentable, and crisp right…
Business Guides
How To Start An Online Store: A Detailed Guide
The next time you are at a Starbucks, look around and you will be able to find someone working on an…
Branding Essentials
What Is Brand Experience? [A Detailed Guide With Examples]
Mark is a young adult who likes to ride bikes. He goes into an XYZ store to look at their bike range…
Marketing & Sales Guides
Measuring Influencer Marketing ROI
Studies have proven that influencer marketing ROI is found to be 11 times more than that of banner a…
Marketing Essentials
Customer Segmentation – Definition, Types & Examples
Ever wondered why websites give away time-bound offers specifically to first-time customers or speci…
Marketing Essentials
What Is A Slogan? – Types, Examples, & How-To Guide
Oreo, the second most liked brand by kids, used over 3 creative teams and toured around 450 small to…
