Startup Essentials
What Is Serial Entrepreneur? – Characteristics & Examples
We hear the term “entrepreneur” a lot every day. But not many know what it means and even if the…
Bharath Sivakumar
Started out to become a developer but felt at home in the home of startups. The journey started from a single novel. Been an entrepreneur since schooling days. Interested in coding, reading and movies.
Startup Guides
10 Best Startup Books For Entrepreneurs
Startups are important. Well, every major corporation was once a startup in the truest sense. Startu…
Brand History
History Of Kodak
Kodak was a well-known photography company that has almost vanished from people’s minds. It us…
Human Resource Guides
20 Best Free Job Posting Sites
Chatrooms and forums were among the first things to pop up on the internet when it first gained popu…
Brand History
The History Of Microsoft
Did you know Microsoft’s first operating system was not Windows? It’s first OS was based on …
Brand CompetitorsEssentials
Kickstarter vs Indiegogo: Which Platform To Choose?
Do you have an idea or a product or a startup? But, are you low on funds to even get started? Crowdf…
Marketing Essentials
Deming Cycle: Plan-Do-Check-Act (PDCA) Cycle Explained
Have you ever bought a product that was well-made and felt good to use? That was mostly achieved by …
Startup Essentials
What Is Infratech? – Use Cases, Examples, & Future
Our existing infrastructure was designed and built in a different age, with different levels of tech…
Business Models
Everlane Business Model | How Does Everlane Work & Make Money?
The retail industry is a highly competitive market. The profit margins tether on extreme ends in mos…
Business Models
How Does Stripe Work? | Stripe Business Model
The online payments sector only looks like it is going to increase in scale and size as more and mor…
Startup Guides
The Most Successful Startups From Y Combinator
There are startup accelerators and then there is Y Combinator. Y Combinator has helped fund and grow…
Brand Competitors
Kickstarter vs Patreon: Which Is Better?
Bringing your idea to life no longer requires you to go around pitching your product to potential in…
Brand Failure
Why Google Glass Failed?
Google Glass was this new wearable device touted to be the future of wearables and the next stepping…
Brand Failure
Why Did Blockbuster Fail?
Before Netflix, there was Blockbuster. The current situation of “stream-your-entertainment-to-your…
Business GuidesDevelopment Essentials
How Do Courier Companies Work?
Courier companies are similar to the usual mailing service – they help transport products & go…
Marketing & Sales Guides
Customer Friction | What Is It & How Do You Reduce It?
Have you ever clicked on a link only to wait forever to load up? Ever felt that an app takes forever…
Brand History
The History Of Walmart
Walmart is an American multinational retail company that has over 2.2 million employees (2018) and i…
How To Guides
How To Create A Professional Email Address For Your Brand
A professional email address is the most underrated feature that you could use to make your business…
Brand Competitors
The Top 10 Zoom Alternatives
Zoom has skyrocketed in terms of popularity for offering what is premium features to its users for f…
Human Resource Guides
Dos and Don’ts of Remote Working
Remote Working has become quite common in the past decade – But it is not always going to be sunsh…
Brand History
The History Of Amazon
Amazon is huge – it helps run Netflix, supports the functioning of governmental organizations such…
Marketing Essentials
What Is The Buyer’s Journey?
A buyer always goes through specific steps before making their final purchase decision. Most often, …
Business Models
Zoom Business Model | How Does Zoom Make Money
Zoom has seen a spectacular rise in terms of user numbers, especially during the trying times of qua…
Business Strategies
Understanding Apple Business Strategy
Based in Cupertino, California, Apple is an American multinational company that designs and sells co…
Business Models
What Is GitHub? | GitHub Business Model
GitHub is the world’s largest software development platform that is used by big-name companies as …
Business Models
How Does Steam Work | Steam Business Model
The video gaming industry is a huge business – for the past 10 years, it has made more money than …
Brand History
The History of Facebook
On 4th February 2020, Facebook turned 15 years old with over 2.3 billion monthly active users. That …
Brand Competitors
The 12 Biggest Amazon Competitors
Amazon reached the trillion-dollar valuation just a month after Apple hit the trillion-dollar mark i…
Marketing Essentials
What Is A Webinar? – Features, Types, & Benefits
Holding and conducting seminars are some of the most taxing and time-consuming deals for individuals…
Startup Essentials
Accelerator vs. Incubator: A Comprehensive Comparison
The terms startup accelerator and startup incubator might seem like they have the same meaning: to h…
Business Models
How Does Shopify Work? | Shopify Business Model
A business can easily increase their reach by creating an ecommerce store that either reflects its p…
Sales Essentials
Price Lining: Definition, Strategy, & Examples
Most business’ product lineups usually consist of similar or related products. Take Coca-Cola for …
Sales Essentials
Price Skimming: Definition, Strategy, & Examples
Pricing strategies make or break businesses. A product’s pricing reflects what the company aims to…
Sales Essentials
Business to Consumer (B2C) | Definition, Types, & Examples
Knowing the target market is essential for any business to sell and succeed. While some businesses c…
Sales Essentials
B2B vs. B2C | Difference Between B2B & B2C
While there are many business models, Business to Business (B2B) and Business to Consumer (B2C) mode…
Sales Essentials
Business to Business (B2B) | Definition, Types, & Examples
While there are many types of businesses, the majority of the businesses out there depend on B2B sup…
Brand Failure
Does Myspace Still Exist? | Why Did Myspace Fail?
Before Facebook, there was Myspace. The company launched six months prior to Facebook, Myspace grew …
Sales Essentials
Dynamic Pricing – Definition, Advantages, Disadvantages & Examples
Choosing the proper pricing strategy is one of the most important undertakings for any business beca…
Business Models
How Does IFTTT Work & Make Money | IFTTT Business Model
Unlike tangible items, software can only be used for what it is programmed to do. Unlike in the phys…
Startup Essentials
What Is EdTech? – Use Cases, Examples, & Future
The education system was built at a time when the computational power of the world combined to form …
Startup Essentials
What Is Agritech? – Use Cases, Examples, & Future
When we hear technology, we think of robots, artificial intelligence and also the future problems re…
Brand Competitors
The 10 Best Slack Alternatives
Slack has been quite prominent in the project management space for a while. That is not to say Slack…
Brand Competitors
YouTube vs Vimeo: A Detailed Comparison
YouTube has a monopoly over the video-sharing industry and only recently has other services such as …
Business Models
Vimeo Business Model | How Vimeo Works & Makes Money
Vimeo was the first site to introduce High-Definition (HD) videos to the online video-sharing space….
Brand Competitors
Google Maps vs. Waze: A Detailed Comparison
When it comes to smartphone navigation apps, Google Maps and Waze are the big-name players in the fi…
Guides
Facebook Marketplace vs. Facebook Shop
Did you know that there are two different shopping areas on Facebook? There’s the Facebook Marketp…
Marketing & Sales Guides
How To Sell On eBay: A Detailed Guide
There are many reasons to sell on eBay instead of say, Amazon – eBay helps develop brand-identity,…
Business Models
Waze Business Model | How Waze Works & Makes Money
Waze is just like Google Maps – but with more features. While Google Maps provides users with accu…
Sales Essentials
Customer vs. Consumer – Relationship & Difference
The words “customer” and “consumers” are often interchangeably used and are easily confused …
Business Models
Etsy Business Model | How Etsy Works & Makes Money
While there are a lot of e-commerce sites for companies and mass manufacturers to sell on, there are…
Marketing & Sales Guides
How To Sell On Facebook: A Detailed Guide
With over 2 billion active users per month, Facebook has become the place for every business to sell…
Business Models
Toms Shoes Business Model | One-For-One Model Explained
Let’s talk about the use of cause marketing so well that a ‘profitable’ business m…
Marketing Essentials
Veblen Goods – Definition, Demand Curve & Examples
Imagine a product that sells more as its price increases. Makes anyone hearing this want to get into…
Business Strategies
How Much Is Google Worth?
Google’s parent holding company Alphabet became the most “cash-rich” company in the world (for…
Brand Competitors
The 12 Biggest Competitors of Google
With “Search” having become synonymous with “Google”, it comes as no surprise that Google ha…
Brand Competitors
Netflix vs. Hulu: A Comprehensive Comparison
There was a time when the only things we subscribed to was the local newspaper and a cable TV packag…
Brand Competitors
WhatsApp vs. Telegram [Comprehensive Comparison]
For many around the world, WhatsApp was their first-ever free and easy instant messaging service. Th…
How To Guides
How To Launch A Successful Kickstarter Campaign
Did you know, Oculus VR, the company that makes VR headsets started as a Kickstarter campaign? In 20…
Brand History
The History Of Google
Here’s an icebreaker for your next watercooler talk: Did you know, Google was initially called “…
Business Models
WeWork Business Model | How Does WeWork Work?
With Microsoft, Facebook, Salesforce, and even the U.S. Air Force having teams that call WeWork home…
Startup Process
Idea vs Concept – Explaining The Difference
I’d like to break this to you at the earliest: Having a good idea for a business isn’t enoug…
Hustle Guides
How To Start A Business With No Money – 8 Business Ideas
You might have clicked thinking that the title seems too clickbait-ty to be true but here’s th…
Business Models
How Does Kickstarter Work & Make Money?
The name of the game is “Many hands make light work”. There are a lot of examples which support …
Page
The 8 Best Fellowships For Entrepreneurs
Categories AI AI Statistics AI Tools AI Ideation Tools AI Tools For Market Research and Validation A…
Hustle Guides
What Is Freelancing? How To Become A Freelancer?
The phrase ‘I am a freelancer’ gets thrown about a lot nowadays when someone is asked ab…
Business Models
How Does Sweatcoin Work & Make Money?
You might be a fitness buff or just the average joe who looks for new motivations to go out for a wa…
Business Models
How Does Patreon Work & Make Money? | Patreon Business Model
With the advent of the Internet, crowdfunding has become easier than ever. There are many sites that…
Business Models
How Does Fortnite Work And Make Money?
The Battle-Royale craze has swept over everyone and we still can’t seem to get enough. Not only ar…
Marketing Essentials
What Is Inbound Marketing? [The Ultimate Guide]
Whether you are a small or a large enterprise, your dream of taking your business to a further level…
