Marketing Essentials

A manufacturer usually doesn’t sell his goods directly to the customers. He makes use of the different channels of distribution; the most-used channel being manufacturer –...

Even though customer satisfaction has become the top priority for businesses, there are times when they need to stimulate demand and increase sales of their products...

In a usual business scenario ruled by well-funded corporations and marketers, mass appeal products are offered to an un-segmented market through mass retailers and independent stores....

Retailing goes as back as time goes and the best part of it is that the concept of retailing hasn’t changed for centuries. But before we...

Unless you have a money-bearing tree in your backyard, I’m sure you’ve always searched an extra place or went an extra mile, just to purchase an...

The customer rules the market. He decides the fate of the product. The marketer today can’t really force anyone to buy his product. He can only...

You probably must have seen mission statements everywhere — on walls of company lobbies, official websites, inside promotional brochures, etc. Whether you are starting a new...

In earlier times, brands would shoot their communication messages out to the world and hope that if enough people who fall under their target group hear...

How can you target a specific audience or age group to present information about your services to potential consumers, or promote or sell your products without...