Category: Marketing Essentials

Just having a strong gut feeling isn’t a very good reason to launch a product in the market without validating its demand, develop a...

Marketing without market analysis is like driving with your eyes closed! Whether you want to start a new venture or want to make changes...

Profit or perish…There are only two ways to make money: increase sales and decrease costs. This quote by Fred DeLuca, co-founder of the Subway...

A manufacturer usually doesn’t sell his goods directly to the customers. He makes use of the different channels of distribution; the most-used channel being...

Even though customer satisfaction has become the top priority for businesses, there are times when they need to stimulate demand and increase sales of...

In a usual business scenario ruled by well-funded corporations and marketers, mass appeal products are offered to an un-segmented market through mass retailers and...

Retailing goes as back as time goes and the best part of it is that the concept of retailing hasn’t changed for centuries. But...

Unless you have a money-bearing tree in your backyard, I’m sure you’ve always searched an extra place or went an extra mile, just to...

The customer rules the market. He decides the fate of the product. The marketer today can’t really force anyone to buy his product. He...