All posts in "Marketing Essentials"

The 10 Types Of Pricing strategies

By Aashish Pahwa / May 17, 2018

If choosing the right pricing strategy for your business seems like a completely daunting task, we’re here to assure you that you’re not alone. But this choice doesn’t require a leap of faith. Conduct your research, plan a positioning strategy, release an MVP and a beta, ask your prospective customers about the price they’re willing to […]

Cross-Selling – Definition, Importance, Examples, & Strategies

By Aashish Pahwa / May 8, 2018

For the last 63 years, Mcdonald’s staff’s “Would you like fries with that?” has been adding millions to the company’s revenue every year. Even though it’s a traditional technique of recommending related or complementary products to what is being bought already, the importance of cross-selling has only increased with the passage of time. What Is Cross-Selling? […]

What Is Upselling? How To Use It For Better Conversions?

By Aashish Pahwa / May 8, 2018

Although it is true that there are as many sales strategies in the world as there are salesmen; you still won’t disagree with me if I say upselling is among the most important strategies to increase the customer lifetime value and build a good relationship with them. “Medium or large?” “Would You like an extra shot?” […]

What Is Advertising? Advertising Objectives, Examples, & Importance

By Aashish Pahwa / April 12, 2018

A 30 second spot, a catchy jingle, and a clever slogan. But there’s more to advertising. An average human is exposed to around 5000 advertising messages in a day. Advertisements come many shapes, sizes, and forms. But what exactly is advertising? Why is advertising important? What are its advantages and disadvantages? Fret not! Here’s a […]

What Is Public Relations? PR Functions, Types, & Examples

By Aashish Pahwa / March 28, 2018

Public image makes up 63% of the value of most companies today. When there’s a mishap or when the company’s reputation breaks down, it affects company’s entire corporate existence and its affiliates. It takes around 4 to 7 years to overcome a negative reputation. Hence it has become important for a company to invest in […]

Fear Of Missing Out | Your Guide To FoMO Marketing Strategies

By Aashish Pahwa / March 22, 2018

Did you check your phone before you started reading this article? Did you browse through your social media feed? Did you enquire about the score? Did you visit the new café everyone was talking about? Did you try the new camera app which makes your face look like a dog’s? Do you know about the […]

What Is Buzz Marketing? | Buzz Marketing Strategies & Examples

By Aashish Pahwa / March 11, 2018

“Did you hear about Bitcoin? It’s an insane investment! I invested $100 and earned more than $1000. Can you believe that?” Welcome to the era where every marketer aims at creating a buzz around his product. Why? An average human witnesses around 5000 marketing messages every day out of which very few marketers get to […]

Target Market – Definition, Examples, Strategies, & Analysis

By Aashish Pahwa / May 16, 2018

The demand for your product depends on the needs, wants, and luxuries of your customers. These needs, demands, and luxuries are different for different customer segments. In order to be profitable, it is always advisable to segment these customers according to their demographics, psychographics, geographics, and behaviour and direct all or most of your marketing […]

What Is Retail Marketing?

By Aashish Pahwa / May 8, 2018

Let’s gather some data. Wear some comfortable clothes and go for a research to your nearest supermarket store. Don’t forget to carry your notepad and pen. Your job? To note everything about the demographics of customers visiting each section, about what all are kept at the eye level of the customers and what’s above or […]

What Is Mobile Marketing & Why Is It Important?

By Aashish Pahwa / May 5, 2018

You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know about mobile marketing. Maybe not fully. Maybe you consider it core to your business. Or maybe a second priority. But 68% of the companies have already integrated mobile marketing into their […]

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