Taglines 101: Tagline Meaning, Types, Examples, & How-To Guide
You must have heard or read many, praised some and even mocked some too. But what exactly is a tagline? Is it important for a brand...
Soft Skills – Definition, Importance, List, & Examples
Hiring managers usually look for two types of skills in the prospective candidates – hard skills and soft skills. Hard skills are job-specific skills which are...
Distribution Channels – Definition, Types, & Functions
Product’s availability, ease of access, and the way it reaches the customer influence its demand at many levels. Distribution channels are a key element in all the...
What Are SMART Goals? How To Write SMART Goals?
Most of you must have read or heard of this quote: A goal without a plan is just a dream. But there’s also another saying: An...
What Is Lifestyle Marketing? [Definitive Guide]
For ages, marketing has been the most premium channel in generating a brand value for a product. From the car you drive to the shampoo you...
Barriers To Entry – Definition, Types, & Examples
No matter how hard you try, some markets have become impenetrable now. The barriers to entry to these markets may include technology challenges, government regulations or...
What is Consumer Behaviour? [Ultimate Guide]
Wouldn’t it be great if marketers know exactly what drives their target audience to choose a particular product over others? This knowledge, if analyzed and brought...
Who are Opinion Leaders & Why Are They Important?
With an insane number of varieties of products and services available in the market, we often look up to a certain people for choices these days....
Competitive Advantage – Definition, Types, & Examples
The smart pricing, differentiation, branding, marketing, asset, and targeting strategies make some brands, products, and services to be perceived as superior to others. These strategies lead to...
Product Differentiation – Definition, Types, Importance & Examples
The markets are noisier and more crowded than ever, and customers are overwhelmed with too many choices. That is why standing out from the competition has...
