Market Validation – 6 Steps To Validate Your Business Idea
A lot of startups begin but fail in the initial years of its inception. About 90% of startups fail in the first 5 years of establishment,...
Call To Action Marketing [The Definitive Guide To CTA]
Have you ever searched for some aesthetic ideas on Pinterest and ended with signing up for the site? Remember joining Netflix for free for 1 month...
What Is Inbound Marketing? [The Ultimate Guide]
Whether you are a small or a large enterprise, your dream of taking your business to a further level never dies. But the major problems that...
Product-Market Fit: What It Is & Why Is It Important?
You had an idea. You developed a product based on that idea. You succeeded in getting investment based on your pitch and now you own a...
Growth Hacking: An Actionable Guide
If you’re an entrepreneur, there must be a lot of days when you thought of how you can make your startup to grow and spread like...
Business Strategy: Definition, Levels, Components & Examples
Different businesses have different goals and take different routes to fulfil those goals. These routes constitute the business strategies of these businesses. While it is easy...
Hard Skills – Definition, Importance & Examples
In any job application or interview, employers look for applicants with two very important sets of skills—namely soft skills and hard skills. A successful candidate would...
The Decoy Effect Explained
What if Feedough changed its business model into a subscription-based business model where you’re offered 3 different plans to choose from – $5 per month –...
Product and Brand Positioning Map
A company’s position is the set of perceptions, impressions, ideas and feelings that consumers have for its product compared to competing products. Marketers often plan brand positions...
Competitive Strategies – Addressing Competition & Driving Growth
A typical market is occupied by multiple firms competing for the position of the market leader. Marketers always want to occupy a well-known place in the...
