All posts in "Marketing Essentials"

    Marketing Environment: Explanation, Components, & Importance

    By Aashish Pahwa / October 17, 2017

    The marketing activities of the business are affected by several internal and external factors. While some of the factors are in the control of the business, most of these are not and the business has to adapt itself to avoid being affected by changes in these factors. These external and internal factors group together to […]


    The Importance Of Marketing In Today’s World

    By Aashish Pahwa / December 17, 2017

    While the brain of a business is the finance department, body the product offered, the heart is the marketing department of the business which pumps oxygen and the necessary nutrients to every other body part.Unlike the old times, Marketing no more deals only in the communication of the product to the consumers, the activity is […]


    Market Segmentation – Definition, Basis, Types & Examples

    By Arieez Dutta / October 17, 2017

    Market segmentation is one of the most efficient tools for marketers to cater to their target group. It makes it easier for them to personalize their campaigns, focus on what’s necessary, and to group similar consumers to target a specific audience in a cost effective manner. Market segmentation is being used by marketers since late […]


    Understanding the Marketing Funnel

    By Sakshi Singh / December 13, 2017

    A goal without planning is just a dream. You need a ‘start to finish’ plan in order to ensure effective use of resources and better results. For marketers, imagining a buyer’s journey is an integral part of planning an effective marketing strategy and there’s a perfect tool for the same: the Marketing Funnel. Just like […]


    Understanding the 4C’s of Marketing Mix

    By Aashish Pahwa / July 23, 2017

    Ever since the beginning, businesses focused on themselves more than the customers. But the rules of this game has been changed long ago. It’s the customer who runs the market and who shapes the marketing mix of the businesses. The 4P’s of marketing mix or the seller oriented marketing theory was claimed to be dead […]


    The Marketing Research Process

    By Arieez Dutta / November 23, 2017

    Marketing plays an important role in the success of a business in any industry. Furthermore, effective marketing is one of the reasons why a brand retains and even improves its positioning in the customer’s mind. For effective marketing, it is important to research about the customers and the market before any decision is taken. The […]


    Holistic Marketing – Meaning, Concepts, and Importance

    By Aashish Pahwa / June 29, 2017

    “The whole is more than the sum of its parts.” — Aristotle Holism is an ideology which considers ‘whole to be greater than the sum of its parts’. For example – A human will always be greater than the sum of eyes, nose, legs, hands, etc. Holistic marketing revolves around this philosophy of holism where […]


    What is Remarketing and How does It Work?

    By Aashish Pahwa / October 29, 2017

    Has it ever happened to you that after you’ve left a showroom (preferably an automobile showroom) or a bank without making a purchase, you start receiving calls and texts about the exciting offers and/or limited period discounts? Well, that’s Remarketing for you. What is Remarketing? Remarketing is a process to turn window shoppers into actual […]


    What is Ambush Marketing? How it is used in Brand Wars?

    By Aashish Pahwa / July 8, 2017

    Marketing, according to Kotler, is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Profit (monetary or non monetary) is an important aspect to any marketing strategy and the increased competition has made it more challenging for the business to earn it. This […]


    Different Types of Advertising Mediums

    By Aashish Pahwa / May 27, 2017

    Advertising is the action of calling public attention to something through paid announcements by an identified sponsor. The choice of advertising medium depends on two aspects – The product/service to be advertised. The Target Group. These two aspects helps marketers decide among ATL, BTL, & TTL advertising strategies. Types of Advertising Mediums Print Advertising One of […]

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