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What Is Demand Generation? [The Ultimate Guide]
The customer rules the market. He decides the fate of the product. The marketer today can’t really force anyone to buy his product. He can only...
Mission Statement – Definition, Examples & How-To Guide
You probably must have seen mission statements everywhere — on walls of company lobbies, official websites, inside promotional brochures, etc. Whether you are starting a new...
What Is Customer Profiling? – Meaning, Elements & Examples
In earlier times, brands would shoot their communication messages out to the world and hope that if enough people who fall under their target group hear...
Referral Marketing [An Actionable Guide]
“Check these cool headphones out, the bass is crazy!” “Oh, the food there is so delicious! I’m gonna tweet about this restaurant!” Humans naturally tend to...
Direct Marketing – Definition, Types, Strategies & Examples
How can you target a specific audience or age group to present information about your services to potential consumers, or promote or sell your products without...
Conversion Rate Optimization [A Beginner’s Guide]
Website traffic isn’t worth much if your content and site elements can’t get visitors to do what you want them to do. You want visitors to...
Market Validation – 6 Steps To Validate Your Business Idea
A lot of startups begin but fail in the initial years of its inception. About 90% of startups fail in the first 5 years of establishment,...
Call To Action Marketing [The Definitive Guide To CTA]
Have you ever searched for some aesthetic ideas on Pinterest and ended with signing up for the site? Remember joining Netflix for free for 1 month...
What Is Inbound Marketing? [The Ultimate Guide]
Whether you are a small or a large enterprise, your dream of taking your business to a further level never dies. But the major problems that...
Product-Market Fit: What It Is & Why Is It Important?
You had an idea. You developed a product based on that idea. You succeeded in getting investment based on your pitch and now you own a...
