All posts in "Marketing Essentials"

    What Is Buzz Marketing? | Buzz Marketing Strategies & Examples

    By Aashish Pahwa / March 11, 2018

    “Did you hear about Bitcoin? It’s an insane investment! I invested $100 and earned more than $1000. Can you believe that?” Welcome to the era where every marketer aims at creating a buzz around his product. Why? An average human witnesses around 5000 marketing messages every day out of which very few marketers get to […]

    Target Market – Definition, Examples, Strategies, & Analysis

    By Aashish Pahwa / February 23, 2018

    The demand for your product depends on the needs, wants, and luxuries of your customers. These needs, demands, and luxuries are different for different customer segments. In order to be profitable, it is always advisable to segment these customers according to their demographics, psychographics, geographics, and behaviour and direct all or most of your marketing […]

    What Is Retail Marketing?

    By Aashish Pahwa / February 16, 2018

    Let’s gather some data. Wear some comfortable clothes and go for a research to your nearest supermarket store. Don’t forget to carry your notepad and pen. Your job? To note everything about the demographics of customers visiting each section, about what all are kept at the eye level of the customers and what’s above or […]

    What Is Mobile Marketing & Why Is It Important?

    By Aashish Pahwa / February 16, 2018

    You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know about mobile marketing. Maybe not fully. Maybe you consider it core to your business. Or maybe a second priority. But 68% of the companies have already integrated mobile marketing into their […]

    Customer Relationship Management: The Ultimate Guide To CRM

    By Aashish Pahwa / February 10, 2018

    Thanks to the ever-increasing competition, wooing customers is now a fact of marketer’s life. They make sure that they acquire new customers effectively and efficiently, make the existing customers stay, and convert the low-profit customers more profitable. All this is done with the help of customer relationship management. What Is Customer Relationship Management? As the name […]

    Apparel Marketing: A Pervasive Force

    By Abhishek Shridhar / January 27, 2018

    Look Down! Look Up! Look to your left, then right and now behind. Did you see a shirt, tie, some colleagues and files or did you see pyjamas, posters and a closet? Neither? It’s okay as long as the items in the list don’t switch. Why you ask? Because nobody would want to conduct a […]

    Sports Marketing: An Awakened Giant

    By Abhishek Shridhar / January 6, 2018

    Human beings have loved sports through the ages. The fanaticism for sports has evolved into a new social group in itself united by the allegiance towards the team. Athletes are walking parallel to movie stars in terms of influence and are becoming the poster boys for more and more marketing campaigns. Similarly, on a collective […]

    What Is Social Marketing?

    By Aashish Pahwa / January 3, 2018

    Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has been a steep rise in social marketing campaigns. Yes, the internet didn’t actually exist at that time, and no, social marketing is not even slightly related to the term social media marketing. What Is Social Marketing? Social marketing is […]

    Marketing Environment: Explanation, Components, & Importance

    By Aashish Pahwa / January 8, 2018

    The marketing activities of the business are affected by several internal and external factors. While some of the factors are in the control of the business, most of these are not and the business has to adapt itself to avoid being affected by changes in these factors. These external and internal factors group together to […]

    The Importance Of Marketing In Today’s World

    By Aashish Pahwa / December 17, 2017

    While the brain of a business is the finance department, body the product offered, the heart is the marketing department of the business which pumps oxygen and the necessary nutrients to every other body part.Unlike the old times, Marketing no more deals only in the communication of the product to the consumers, the activity is […]

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