What Exactly Is Viral Marketing?
Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s advertisement to be as viral as old spice’s? Who wouldn’t...
Interactive Marketing 101: A Guide For Beginners
The threshold of a successful business lies in the customer’s satisfaction with its products. For a business to function consistently, the wants and needs of the...
The Math, Science, & Technology Behind Dynamic Pricing
Imagine this scenario: you want to buy a product from an e-commerce website, but after researching for the best product that fits your needs, you just...
What Is Price Anchoring & How It Works?
Apple aficionados will remember with a mixture of fondness and awe the day Steve Jobs introduced the iPad. After touting the revolutionary features at length, he...
The 10 Types Of Pricing strategies
If choosing the right pricing strategy for your business seems like a completely daunting task, we’re here to assure you that you’re not alone. But this...
Cross-Selling – Definition, Importance, Examples, & Strategies
For the last 63 years, Mcdonald’s staff’s “Would you like fries with that?” has been adding millions to the company’s revenue every year. Even though it’s a...
What Is Upselling? How To Use It For Better Conversions?
Although it is true that there are as many sales strategies in the world as there are salesmen; you still won’t disagree with me if I...
What Is Advertising? Advertising Objectives, Examples, & Importance
A 30 second spot, a catchy jingle, and a clever slogan. But there’s more to advertising. An average human is exposed to around 5000 advertising messages...
Your Complete Guide To Personal Branding
It’s a proven fact that people prefer buying brands to generic products. The same people prefer to partner with or give the job to a person...
What Is Public Relations? PR Functions, Types, & Examples
Public image makes up 63% of the value of most companies today. When there’s a mishap or when the company’s reputation breaks down, it affects company’s...
