What Is TAM SAM SOM? How To Calculate It?
Developing a product without proper market analysis is a gamble. Any experienced … Read more
Marketing Essentials
The 12 Functions Of Marketing
Every business survives on the money of its consumers. Marketing … Read more
What Is A Customer? Types Of Customers Explained
A business operates in a highly dynamic business environment. If … Read more
What Is Marketing? – Principles, Types & Scope
Contrary to what most people think, marketing isn’t just about … Read more
What Is Product Line? -Explanation With Examples
As the company grows, it expands its product portfolio. Some … Read more
What Is Repositioning? – Meaning, Reasons, & Example
What if I told you that Java failed during its … Read more
What Is Competitor Analysis & How To Do It?
Unless you’re selling Jupiter sand, chances are that you’re going … Read more
What Is Interruption Marketing?
The idea that interruption of experience by advertisements is just … Read more
Customer Segmentation – Definition, Types & Examples
Ever wondered why websites give away time-bound offers specifically to … Read more
What Is A Marketer? – Responsibilities & Characteristics
“As a professional marketer, I was recently called by a … Read more