Category: Marketing Essentials

“As a professional marketer, I was recently called by a well-established firm to market its products. However, an emergency back at home forced me...

A popular T-shirt brand sends out a new Instagram promo about a flash sale. Someone slips a brochure from a new local deli under...

Just having a strong gut feeling isn’t a very good reason to launch a product in the market without validating its demand, develop a...

Marketing without market analysis is like driving with your eyes closed! Whether you want to start a new venture or want to make changes...

Profit or perish…There are only two ways to make money: increase sales and decrease costs. This quote by Fred DeLuca, co-founder of the Subway...

A manufacturer usually doesn’t sell his goods directly to the customers. He makes use of the different channels of distribution; the most-used channel being...

Even though customer satisfaction has become the top priority for businesses, there are times when they need to stimulate demand and increase sales of...

In a usual business scenario ruled by well-funded corporations and marketers, mass appeal products are offered to an un-segmented market through mass retailers and...

Retailing goes as back as time goes and the best part of it is that the concept of retailing hasn’t changed for centuries. But...