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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
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Essentials

Maslow’s Hierarchy of Needs Explained

by Riya
maslow's need hierarchy

A homeless person’s primary concern isn’t to build friendships or … Read more

Categories Marketing Essentials

What Is An infographic? – Types & Examples

by Ravpreet Kaur Nikki
what is an infographic

It’s a proven fact that the human brain is more … Read more

Categories Marketing Essentials

What Is Augmented Product? (Importance & Examples)

by Riya
augmented product

Starbucks is best known for its exceptional coffee and roastery … Read more

Categories Marketing Essentials

What Is A Core Product? (Importance & Examples)

by Aashish Pahwa
core product

The actual product the end consumer receives is a mixture … Read more

Categories Marketing Essentials

What is Operations Management? – Purpose, Benefits, & Challenges

by Ravpreet Kaur Nikki
Operations Management

There’s a lot that goes into a successful business. From … Read more

Categories Management Essentials

What Is Top Of Mind Awareness (TOMA)?

by Ravpreet Kaur Nikki
top of mind awareness

When 66% of people think about a soft drink, they … Read more

Categories Marketing Essentials

What Is Gruen Transfer? How Does It Work?

by Aashish Pahwa
gruen transfer

Shopping is not just buying things; it is a mixed … Read more

Categories Marketing Essentials

What Is Private Label? How Does It Work?

by Aashish Pahwa
private label

In a usual consumer market, companies manufacture their own branded … Read more

Categories Marketing Essentials

What Is Buying Center? – Components & Examples

by Ravpreet Kaur Nikki
buying center

Listening to buying center might create a picture of a … Read more

Categories Marketing Essentials

What Is Endowment Effect? – Psychology & Applications

by Ravpreet Kaur Nikki
Endowment effect

A wine lover businessman purchased lovely Bordeaux wines years ago … Read more

Categories Marketing Essentials
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