Brand Promotion – Meaning, Importance & Examples
A brand is what sells when the customer has to decide among different products having the same features. A survey says that 91% of buyers prefer...
What Is Market Analysis & How To Do It?
Marketing without market analysis is like driving with your eyes closed! Whether you want to start a new venture or want to make changes to the...
Compensation Philosophy: What Is It & Why Is It Important?
Almost 50% of the organizations agree to the fact that employee turnover is on an all-time high, thanks to the strong job market. One of the...
The Importance Of Leadership In Business
If you Google the meaning of leadership in business you can get about 658,000,000 results, with each definition as unique as an individual leader. It’s a...
The Importance Of Management In Business
Almost 90% of startup businesses fail miserably within the first five years of starting up, of which almost 90% fail due to poor management. Management has always...
What Is a Sales Funnel and How to Build One?
Profit or perish…There are only two ways to make money: increase sales and decrease costs. This quote by Fred DeLuca, co-founder of the Subway franchise, pinpoints...
Moment Marketing: Explaining The Right Time Marketing
There’s a secret behind why some campaigns gain more traction than others. They communicate when the consumer is most willing to listen and interact. And trust...
Wholesale & Wholesaler – Definition, Types, & Examples
A manufacturer usually doesn’t sell his goods directly to the customers. He makes use of the different channels of distribution; the most-used channel being manufacturer –...
Talent Management – Definition, Importance, & Components
During the recruitment of its employees, a company must make sure that it recruits the best lot, which in the near future would turn out to...
Sales Promotion – Definition, Strategies, & Examples
Even though customer satisfaction has become the top priority for businesses, there are times when they need to stimulate demand and increase sales of their products...
