All posts in "Essentials"

    What Is Buzz Marketing? | Buzz Marketing Strategies & Examples

    By Aashish Pahwa / March 11, 2018

    “Did you hear about Bitcoin? It’s an insane investment! I invested $100 and earned more than $1000. Can you believe that?” Welcome to the era where every marketer aims at creating a buzz around his product. Why? An average human witnesses around 5000 marketing messages every day out of which very few marketers get to […]

    What’s Your Company Worth? | Business Valuation Methods

    By Nitya Shukla / March 3, 2018

    Effortlessly put, business valuation entails a process and a set of steps to determine what business values up to. While this may seem simple, getting your enterprise valued the right way turns out to be difficult than expected. Business valuation results depend on your assumptions. For what’s worth, there isn’t a particular prescribed manner how […]

    Target Market – Definition, Examples, Strategies, & Analysis

    By Aashish Pahwa / February 23, 2018

    The demand for your product depends on the needs, wants, and luxuries of your customers. These needs, demands, and luxuries are different for different customer segments. In order to be profitable, it is always advisable to segment these customers according to their demographics, psychographics, geographics, and behaviour and direct all or most of your marketing […]

    Can You Patent Your Business Idea?

    By Aashish Pahwa / February 20, 2018

    Getting a great business idea is difficult, but protecting it from being copied is a bigger challenge. But can you patent your business idea to protect it? A patent is a right granted to an inventor by the federal government to have exclusive rights to use or license his invention for a limited time. Being […]

    What Is A Unicorn Startup Company?

    By Aashish Pahwa / February 19, 2018

    We always talk about unicorns like Uber, Airbnb, Snap, Didi, Pinterest etc, but little do we discuss what unicorn actually means. Why are some startups given such a title? Is this title given only to the startups belonging to a specific niche? What is a decacorn? Here’s an answer to all of your FAQs about […]

    What Is Retail Marketing?

    By Aashish Pahwa / February 16, 2018

    Let’s gather some data. Wear some comfortable clothes and go for a research to your nearest supermarket store. Don’t forget to carry your notepad and pen. Your job? To note everything about the demographics of customers visiting each section, about what all are kept at the eye level of the customers and what’s above or […]

    What Is Disruptive Innovation?

    By Nitya Shukla / February 17, 2018

    Uber. A company that turned the industry upside down with the model that they had to offer. The taxi industry was never the same again. You see the disruption to tradition here? What Is Disruptive Innovation? Disruptive innovation refers to a process wherein a product or service arrives into an existing spectrum, initially in simple […]

    What Is Mobile Marketing & Why Is It Important?

    By Aashish Pahwa / February 16, 2018

    You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know about mobile marketing. Maybe not fully. Maybe you consider it core to your business. Or maybe a second priority. But 68% of the companies have already integrated mobile marketing into their […]

    What Is M-Commerce? | The Rise Of Mobile Commerce

    By Aashish Pahwa / February 7, 2018

    50% of the users visit Feedough on their smartphones, 47.37% on desktop, and the rest 2.63% on tablets. But our mobile users are still less when compared to the global average. Mobile has replaced desktop to become the primary digital touch point and now represents over 65% of the digital media time. According to Google, […]

    Customer Relationship Management: The Ultimate Guide To CRM

    By Aashish Pahwa / February 10, 2018

    Thanks to the ever-increasing competition, wooing customers is now a fact of marketer’s life. They make sure that they acquire new customers effectively and efficiently, make the existing customers stay, and convert the low-profit customers more profitable. All this is done with the help of customer relationship management. What Is Customer Relationship Management? As the name […]

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