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Essentials

The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.

pay as you go model

What Is Pay As You Go Model?

by Riya

Imagine spending a large, upfront cost for a service or product you only used a few … Read more

Categories Marketing Essentials
types of advertising

The 20 Types Of Advertising Explained

by Ravpreet Kaur

Advertising is an essential component of modern marketing aiming to promote an offering to a target … Read more

Categories Marketing Essentials
love money

What Is Love Money? Definition, Importance, & Sources

by Aashish Pahwa

Starting a startup isn’t all about the perfect idea. It also involves having the right financial … Read more

Categories Startup Essentials
term sheet

Term Sheet: Everything You Need To Know

by Satyaroop Kar

If you’re starting a new business or startup, you know that raising capital can be a … Read more

Categories Startup Essentials
customer journey touchpoints

What Are Customer Journey Touchpoints?

by Aashish Pahwa

Customer takes a journey from the moment they first become aware of the business to when … Read more

Categories Marketing Essentials
what is a flyer

What Is A Flyer? – Definition, Purpose, & Components

by Ravpreet Kaur

Imagine a college student strolling down the streets of a bustling city, surrounded by people, bright … Read more

Categories Marketing Essentials
loss aversion

What Is Loss Aversion? – Definition & Examples

by Riya

Humans are roughly 2.5 times more sensitive to losses than they are to gains of similar … Read more

Categories Marketing Essentials
maslow's need hierarchy

Maslow’s Hierarchy of Needs Explained

by Riya

A homeless person’s primary concern isn’t to build friendships or achieve a career milestone but rather … Read more

Categories Marketing Essentials
what is an infographic

What Is An infographic? – Types & Examples

by Ravpreet Kaur

It’s a proven fact that the human brain is more attracted to visuals than plain text. … Read more

Categories Marketing Essentials
augmented product

What Is Augmented Product? (Importance & Examples)

by Riya

Starbucks is best known for its exceptional coffee and roastery reserves, but that isn’t all for … Read more

Categories Marketing Essentials
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