What Is Product Line? -Explanation With Examples
As the company grows, it expands its product portfolio. Some of these new products are extensions, updates, and remakes of the existing ones, while...
July 12, 2020
What Is Repositioning? – Meaning, Reasons, & Example
What if I told you that Java failed during its initial days? The language was originally designed for interactive television but was too advanced...
July 8, 2020
What Is Competitor Analysis & How To Conduct It?
Unless you’re selling Jupiter sand, chances are that you’re going to face some competition in the market. But contrary to what many people think,...
June 17, 2020
Deming Cycle: Definition & Importance Of Plan-Do-Check-Act (PDCA) Cycle
Have you ever bought a product that was well-made and felt good to use? That was mostly achieved by following certain steps and rules...
June 13, 2020
Infratech: What Is It & How It Disrupts Businesses
Our existing infrastructure was designed and built in a different age, with different levels of technical know-how. Things such as environmental impact and ecological...
June 9, 2020
What Is Brand Hierarchy? How To Develop One?
Brands distinguish their products from competitors through various factors like a name, promise, positioning. But how do they distinguish between their own products? What...
June 8, 2020
What Is Interruption Marketing?
The idea that interruption of experience by advertisements is just a price the user has to pay for usage is becoming increasingly outdated. Interruption...
May 26, 2020
What Is Proof Of Concept? [A Detailed Guide]
Let’s be practical about love – it’s blind. And entrepreneurs love their ideas even more than they love their life partners. So, yes, you...
April 23, 2020
What Is Brand Experience? [A Detailed Guide With Examples]
Mark is a young adult who likes to ride bikes. He goes into an XYZ store to look at their bike range. The tagline...
April 11, 2020
Customer Segmentation – Definition, Types & Examples
Ever wondered why websites give away time-bound offers specifically to first-time customers or specifically to long-term ones? Why do companies choose to have loyalty...
March 30, 2020
