Customer Segmentation – Definition, Types & Examples
Ever wondered why websites give away time-bound offers specifically to first-time customers or specifically to long-term ones? Why do companies choose to have loyalty...
March 30, 2020
Brand Recognition: Definition, Importance, Levels, & Strategies
A brand is the company’s most valuable asset. It is what the customer recognises, remembers, and often buys when he thinks of the product...
March 29, 2020
What Is A Marketer? – Responsibilities & Characteristics
“As a professional marketer, I was recently called by a well-established firm to market its products. However, an emergency back at home forced me...
March 19, 2020
What Is A Slogan? – Types, Examples, & How-To Guide
Oreo – the second most liked brand by kids, used over 3 creative teams, tours around 450 small towns to lock down their perfect...
March 17, 2020
What Is Inside Sales? Inside Sales vs Outside Sales
With the recent advancement in technology, we barely see any salesperson knocking at someone’s door to sell something. Instead, many of the businesses are...
March 17, 2020
What is Brand Dilution? – Causes, Examples, & How To Avoid It
Every company plans to expand its offerings or tap into untapped markets to increase its profits and grow. This expansion can be the key...
March 15, 2020
Rebranding – Definition, Reasons, Examples, & How To Guide
Rebranding is a marketing strategy that involves changing the logo, name, concept or design of an existing brand. This change is made with the...
March 14, 2020
What Is Brand Recall? How To Measure & Enhance It?
Every brand today wants to connect with the target audience like a pop song. But given the fierce competition and clutter in almost every...
March 13, 2020
Organizational Culture: Definition, Importance, Types & Examples
The employees in an organization make for its most valuable asset and there exists a set of beliefs, assumptions and habits that these employees...
March 11, 2020
What Is Sales? | Sales vs. Marketing vs. Business Development
The term ‘sales’ includes all the activities involved in selling an offering in exchange for something of value. Many consider sales to be the...
February 29, 2020
