Business Competition: Definition, Types, Importance & Examples
Competition is a fact of doing business. Businesses see competition in the form of price, quality, design, sales, location, and almost every business process. Many people...
What Is Brand Value & How Is It Different From Brand Equity?
The rising competition has made it tough for many companies to stay in the market and find a unique position. Thankfully the concept of branding makes it...
What Is Market Research? – Types, Methods, & How To Do It
Just having a strong gut feeling isn’t a very good reason to launch a product in the market without validating its demand, develop a marketing strategy...
What Is Brand Strategy & How To Develop One? [Ultimate Guide]
A brand is what the customer talks about when he uses the product. It’s what gives the identity to the product, makes it recognizable, and helps...
What Is Brand Architecture? – Components, Types, & Examples
Expansions, acquisitions, mergers and other such strategies, although good for the company in the long run, create a lot of clutter and confusion in the minds...
Brand Management – Definition, Functions, & Process
A usual day in the office life of a brand manager would be to plan and execute strategies to resonate the brand with the needs, wants,...
What Is A Co-Founder? – Founder vs. Co-Founder
Starting up isn’t a piece of cake. Even if a startup founder succeeds in getting an idea that could disrupt the market, there are some required...
Brand Promotion – Meaning, Importance & Examples
A brand is what sells when the customer has to decide among different products having the same features. A survey says that 91% of buyers prefer...
What Is Market Analysis & How To Do It?
Marketing without market analysis is like driving with your eyes closed! Whether you want to start a new venture or want to make changes to the...
Compensation Philosophy: What Is It & Why Is It Important?
Almost 50% of the organizations agree to the fact that employee turnover is on an all-time high, thanks to the strong job market. One of the...
