What Is Pay As You Go Model?
Imagine spending a large, upfront cost for a service or product you only used a few … Read more
Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
The 20 Types Of Advertising Explained
Advertising is an essential component of modern marketing aiming to promote an offering to a target … Read more
What Is Love Money? Definition, Importance, & Sources
Starting a startup isn’t all about the perfect idea. It also involves having the right financial … Read more
Term Sheet: Everything You Need To Know
If you’re starting a new business or startup, you know that raising capital can be a … Read more
What Are Customer Journey Touchpoints?
Customer takes a journey from the moment they first become aware of the business to when … Read more
What Is A Flyer? – Definition, Purpose, & Components
Imagine a college student strolling down the streets of a bustling city, surrounded by people, bright … Read more
What Is Loss Aversion? – Definition & Examples
Humans are roughly 2.5 times more sensitive to losses than they are to gains of similar … Read more
Maslow’s Hierarchy of Needs Explained
A homeless person’s primary concern isn’t to build friendships or achieve a career milestone but rather … Read more
What Is An infographic? – Types & Examples
It’s a proven fact that the human brain is more attracted to visuals than plain text. … Read more
What Is Augmented Product? (Importance & Examples)
Starbucks is best known for its exceptional coffee and roastery reserves, but that isn’t all for … Read more