What Is A Slogan? – Types, Examples, & How-To Guide
Oreo – the second most liked brand by kids, used over 3 creative teams, tours around 450 small towns to lock down their perfect...
March 17, 2020
What Is Inside Sales? Inside Sales vs Outside Sales
With the recent advancement in technology, we barely see any salesperson knocking at someone’s door to sell something. Instead, many of the businesses are...
March 17, 2020
What is Brand Dilution? – Causes, Examples, & How To Avoid It
Every company plans to expand its offerings or tap into untapped markets to increase its profits and grow. This expansion can be the key...
March 15, 2020
Rebranding – Definition, Reasons, Examples, & How To Guide
Rebranding is a marketing strategy that involves changing the logo, name, concept or design of an existing brand. This change is made with the...
March 14, 2020
What Is Brand Recall? How To Measure & Enhance It?
Every brand today wants to connect with the target audience like a pop song. But given the fierce competition and clutter in almost every...
March 13, 2020
Organizational Culture: Definition, Importance, Types & Examples
The employees in an organization make for its most valuable asset and there exists a set of beliefs, assumptions and habits that these employees...
March 11, 2020
What Is Sales? | Sales vs. Marketing vs. Business Development
The term ‘sales’ includes all the activities involved in selling an offering in exchange for something of value. Many consider sales to be the...
February 29, 2020
What Is Corporate Communications? – Importance, Components & Strategies
A popular T-shirt brand sends out a new Instagram promo about a flash sale. Someone slips a brochure from a new local deli under...
February 18, 2020
Price Lining: Definition, Strategy, & Examples
Most business’ product lineups usually consist of similar or related products. Take Coca-Cola for example – its product lineup includes a variety of beverages...
February 14, 2020
Price Skimming: Definition, Strategy, & Examples
Pricing strategies make or break businesses. A product’s pricing reflects what the company aims to achieve, albeit in an indirect way. Pricing affects the...
February 12, 2020
