What is Business Development?
Sales isn’t the only factor which results in the growth of the business in the long run. In fact, sales is often considered to fulfil short-term...
B2B vs. B2C | Difference Between B2B & B2C
While there are many business models, Business to Business (B2B) and Business to Consumer (B2C) models are two, which when put together, help complete most business...
Business to Business (B2B) | Definition, Types, & Examples
While there are many types of businesses, the majority of the businesses out there depend on B2B suppliers and companies in order to function. What are...
Dynamic Pricing – Definition, Advantages, Disadvantages & Examples
Choosing the proper pricing strategy is one of the most important undertakings for any business because any error in the setting of the price directly results...
Edtech: What Is It & How It Disrupts Businesses
The education system was built at a time when the computational power of the world combined to form today’s calculator. It doesn’t make sense to use...
Agritech: What Is It & How It Disrupts Businesses
When we hear technology, we think of robots, artificial intelligence and also the future problems related to them (war, maybe?). But little do we consider that...
Brand Essence: Meaning, Importance, & Examples
Brands offer their products along with a set of feelings. Customers experience these feelings when they interact with the brand and form perceptions about the same....
Brand Extension: Definition, Types, & Examples
A brand makes it possible to identify a product. It gives it a name and makes it differentiable by assigning identifiable properties. But once the brand...
Customer vs. Consumer – Relationship & Difference
The words “customer” and “consumers” are often interchangeably used and are easily confused with one another. It is high time that common folk and businesses alike...
Brand Ambassador: Definition, Types, Importance & Examples
‘Awareness is fine, but advocacy can take a business to the next level.’ In the highly competitive market, brands struggle to distinguish themselves to increasingly apathetic...
