Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
450 articles, newest first
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What is a Passphrase? Examples And Security Tips
Online identity protection has become the keystone in today’s virtualised digital environment. Might passphrases just be the best way to keep our information safe?…
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Geofencing Marketing: What Is It & How Does It WorkÂ
Let’s say an avid coffee enthusiast – David – who is an active customer of Starbucks, enters a shopping mall in a totally new…
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What Is Real Estate Marketing?
Just like any other industry, marketing plays a critical role in the real estate market. A property doesn’t sell itself. The seller has to…
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What Is Entrepreneurial Finance? – Sources, Objectives & Principles
So, you’re a startup owner or a small business entrepreneur looking for ways to finance your venture. Your idea could be a game-changer in…
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What Is Bowman’s Strategy Clock And How To Use It
Ever wondered why H&M prices its clothes at a comparatively lower price point while a luxury brand like Louis Vuitton can charge thousands of…
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The 5 Types Of Business Structures
Not all businesses are the same. Some have big teams and need a lot of money to start, while others are run by just…
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What Is Invoice Factoring: How Does It Work?
There are days when a business doesn’t have enough cash flow to complete business-oriented tasks. After all, most invoices are set to payment terms…
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What Is Delivery Management? – Importance & Pillars
Delivery of products or services is a major function of many businesses. It is crucial to ensure that the product reaches the customer’s doorstep…
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What Is A Digital Marketing Funnel & How It Works?
Customers don’t go from hearing about a brand to becoming customers randomly. There’s a process that starts right from a customer getting aware of…
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What Is Invoice Management? – Importance & Challenges
The invoice is a significant financial document that every business gets and needs to manage. That’s why every business needs to have an effective…
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What is Contractor Marketing? – Importance, Benefits & Services
For any business, marketing is critical, and contractors are no exception. Marketing their services effectively can significantly increase contractors’ chances of success in today’s…
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What is Healthtech- Challenges, Use Cases, & Examples
Healthcare is undeniably one of the most crucial aspects of our lives, as it directly impacts our well-being and the quality of life of…
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What is Fashion Marketing? – Definition, Strategies & Skills
Just like any other business, even fashion companies need marketing to reach their target audience. But unlike other businesses, the role of marketing in…
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What Is Fintech? – Use Cases, Examples, & Future
We are advancing with a sway in the twenty-first century, where we have developed AI tools, robots, and whatnot. But, the financial problems still…
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What Is A Remote Team? – Types & Examples
In the past five years, remote work has grown by 44% —and it’s pretty easy to see why. But remote work isn’t a recent…
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What Is Employee Engagement? – Importance, Strategies & Examples
Employees form the backbone of any company. They can do wonders if they love what they do. But the company won’t reach its potential…
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What Is Pay As You Go Model?
Imagine spending a large, upfront cost for a service or product you only used a few times. Wouldn’t that be frustrating? Well, that’s where…
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The 20 Types Of Advertising Explained
Advertising is an essential component of modern marketing aiming to promote an offering to a target audience. But advertising does not merely involve rolling…
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What Is Love Money? Definition, Importance, & Sources
Starting a startup isn’t all about the perfect idea. It also involves having the right financial backing and capital to get it off the…
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Term Sheet: Everything You Need To Know
If you’re starting a new business or startup, you know that raising capital can be a complex and time-consuming process. However, you can make…
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What Are Customer Journey Touchpoints?
Customer takes a journey from the moment they first become aware of the business to when they make a purchase or customer service call…
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What Is A Flyer? – Definition, Purpose, & Components
Imagine a college student strolling down the streets of a bustling city, surrounded by people, bright lights and colourful storefronts, when he gets handed…
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What Is Loss Aversion? – Definition & Examples
Humans are roughly 2.5 times more sensitive to losses than they are to gains of similar size. This explains why losing a 50$ bet…
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Maslow’s Hierarchy of Needs Explained
A homeless person’s primary concern isn’t to build friendships or achieve a career milestone but rather to bring food to the plate and seek…
About Essentials
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
This category covers essential business and marketing concepts, from fundamental definitions to strategic frameworks. It explains key terms, models, and technologies across entrepreneurship, finance, operations, and digital marketing.
Articles range from basic definitions (e.g., 'What is a Passphrase?') to strategic models (e.g., Bowman's Strategy Clock) and include how-to guides and examples.
Feedough AI insight
“Foundational guides and definitions for business, marketing, finance, and tech concepts.”
Topics covered
- Marketing Fundamentals
- Business Strategy & Management
- Finance & Investment
- Technology & Innovation
- Operational Processes
Trending
- Digital Transformation & Tech Applications
- Financial Technology (Fintech)
- Marketing Automation & Funnels
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Entrepreneurs, business students, marketers, and professionals looking for clear explanations of core business and marketing concepts.
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