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Marketing Essentials

Geofencing Marketing: What Is It & How Does It Work 

What Is Real Estate Marketing?

What Is Bowman’s Strategy Clock And How To Use It

What Is Invoice Factoring: How Does It Work?

What Is A Digital Marketing Funnel & How It Works?

What is Contractor Marketing? – Importance, Benefits & Services

What is Fashion Marketing? – Definition, Strategies & Skills

What Is Pay As You Go Model?

The 20 Types Of Advertising Explained

What Are Customer Journey Touchpoints?

What Is A Flyer? – Definition, Purpose, & Components

What Is Loss Aversion? – Definition & Examples

Maslow’s Hierarchy of Needs Explained

What Is An infographic? – Types & Examples

What Is Augmented Product? (Importance & Examples)

What Is A Core Product? (Importance & Examples)

What Is Top Of Mind Awareness (TOMA)?

What Is Gruen Transfer? How Does It Work?

What Is Private Label? How Does It Work?

What Is Buying Center? – Components & Examples

What Is Endowment Effect? – Psychology & Applications

What Is Marketing Communication (MarCom)?

What Is Pareto Principle? – The 80/20 Rule Explained

What Is A Press Kit? – Media Kit Elements & Examples

What Is Media Buying? – Objectives, & Process

What Is A Brochure? – Types, Uses, & Examples

What Is A Landing Page? [Detailed Guide]

What Is Omnichannel Marketing? – Importance & Examples

What Is Marketing Collateral? – Types & Examples

What Is Visual Identity? [Detailed Guide]

What Is Email Marketing [Detailed Guide]

What is STP Marketing? – The STP Model Explained

What Is Real-Time Marketing? – Characteristics & Examples

What Is Ansoff Matrix? – Strategies & Examples

What Is Market Penetration Strategy? – 8 Proven Tactics

Business Process Outsourcing (BPO): Definition & Examples

Product Positioning: Definition, Types, & Examples

What Is A Virtual Store? How Does It Work?

What Is Content Writing? – Types, Importance, & Examples

What Is CPC? Cost Per Click Explained

What Is CPM? Cost Per Thousand Impressions Explained

What Is A Marketing Channel? -Types, Functions, Examples

What Is Media Planning? – Components, Objectives, & Process

What Is A Press Release? – Importance, Types, & Examples

What Is Digital Economy? – Importance, Types, Examples

What Is Television Advertising? – Importance, Types, Examples

What Is Print Advertising? – Importance, Elements, Types, Examples

What Is Performance Marketing? – Types, Examples, & How-To Guide

What Is Market Penetration? – Importance, Formula, & Examples

What is Shrinkflation? – Causes, Effects, & Examples

What Is An Influencer? How Do They Work?

What is FMCG? – Characteristics, Types, Examples

What Is Advertorial? – Characteristics, Types, & Examples

What Is Business Opportunity? – Importance, Types, & Identification

What Is Q-Commerce? – Quick Commerce Business Model Explained

What is Customer Centricity? – Importance, Benefits, & Examples

What Is Visual Merchandising? – Importance, Elements, & Examples

What Is Price Mix? – Strategies, Objectives, & Examples

What Is Subliminal Advertising? How Does It Work?

What Is PESTLE Analysis? – Factors, Importance & Examples

What Is Place Mix? – Components & Examples

What is Foot Traffic? How To Measure It?

What Is Evangelism Marketing? – Importance, Types, & Examples

What Is Field Marketing? – Characteristics & Types

What Is Corporate Social Responsibility (CSR)?

What Is Traditional Marketing? – Channels & Examples

What Is An Invoice? – Components, Types, & Templates

What Is Promotion Mix? – Elements & Examples

What Is Direct-To-Consumer? How D2C Model Works?

What Is Advertisement? – Examples, Objectives, & Importance

What Is Point of Purchase? – POP Marketing Definition & Examples

What is Billboard Advertising? [Complete Guide]

What Is Packaging? – Definition, Types, & Functions

What Is Comparative Advertising? – Examples, Pros & Cons

What Is Customer Experience? – Importance & Strategies

What Is Labelling? – Product Label Types & Components

What Are Convenience Products? – Characteristics & Types

What Are Shopping Products? – Characteristics & Types

What Is A KPI? – Definition, Examples, & Measurement

What Is Surrogate Advertising? – Definition & Examples

What Is Grassroots Marketing? – Examples, Pros, & Cons

What Is Relationship Marketing? – Examples & Strategies

Perfect Competition – Definition & Characteristics

What Is Price? – Meaning & Function

What Is Out-Of-Home Advertising? – Types & Examples

What Is Transactional Marketing? – Examples & Strategies

What Is Green Innovation? – Types & Examples

What Is Undercover Marketing? – Strategies & Examples

What Are Key Result Areas? How To Identify Them?

What Is Point Of Sale? – Definition, Importance & Examples

What Is Consumer Awareness? – Consumer Rights & Responsibilities Explained

What Is Cause Marketing? – Types & Examples

Needs Vs Wants – Understanding the Difference In Marketing

What Is Customer Value? (& Why Is It Important?)

Types Of Products (Consumer Products & Industrial Products)

Business Environment – Definition, Components, & Features

What Is Publicity? – Characteristics, Types, & Examples

What Is Barter? – Definition, Characteristics, Pros & Cons

What is A Revenue Stream? – Definition, Types, & Examples

What Is Personal Selling? – Features, Types, & Examples

What Is Loss Leader Pricing? – Characteristics & Examples

What Is Cash Cow? – Meaning, Importance, & Examples

Digital Advertising: Definition, Types, & Examples

Monopolistic Competition: Definition, Characteristics, & Examples

Oligopoly: Definition, Types, Characteristics, & Examples

What Is After-Sales Service? – Types & Examples

Monopoly: Definition, Types, Characteristics, & Examples

Brick And Mortar: Definition, Examples, & Challenges

What Is White Label? – Process, & Examples

What Is TAM SAM SOM? How To Calculate It?

The 12 Functions Of Marketing

What Is A Customer? Types Of Customers Explained

What Is Marketing? – Principles, Types & Scope

What Is Product Line? – Definition & Examples

What Is Repositioning? – Meaning, Reasons, & Example

What Is Competitor Analysis & How To Do It?

Deming Cycle: Plan-Do-Check-Act (PDCA) Cycle Explained

What Is Interruption Marketing?

What Is The Buyer’s Journey?

Customer Segmentation – Definition, Types & Examples

Social Commerce (Social Media + E-Commerce): Definition & Examples

What Is A Marketer? – Responsibilities & Characteristics

What Is A Slogan? – Types, Examples, & How-To Guide

Experiential Marketing: A Detailed Guide

What Is A Webinar? – Features, Types, & Benefits

What Is Corporate Communications? – Importance & Components

Name Your Own Price [NYOP]: What Is It & How It Works?

Business Competition: Definition, Types, Importance & Examples

Veblen Goods – Definition, Demand Curve & Examples

What Is Video Marketing? [A Detailed Guide For Beginners]

What Is Market Research? – Types, Methods, & How To Do It

What Is SWOT Analysis? – Template, Examples, & How-To guide

What Is Market Analysis & How To Do It?

V-Commerce — What Is It & Why Is It The Next Big Thing?

What Is A Green Product? – Examples, Advantages, & Challenges

Moment Marketing: Explaining The Right Time Marketing

What Is A Niche Market? – Meaning & Examples

Cost Leadership – Definition, Examples, & Strategies

What Is Demand Generation? [The Ultimate Guide]

Mission Statement – Definition, Examples & How-To Guide

The Importance Of Communication In Business

What Is Customer Profiling? – Meaning, Elements & Examples

Referral Marketing [An Actionable Guide]

Direct Marketing – Definition, Types, Strategies & Examples

Conversion Rate Optimization [A Beginner’s Guide]

Market Validation – 6 Steps To Validate Your Business Idea

Call To Action Marketing [The Definitive Guide To CTA]

What Is Inbound Marketing? [The Ultimate Guide]

Product-Market Fit: What It Is & Why Is It Important?

What Is Buyer Persona? [Ultimate Guide]

What Is Growth Hacking: An Actionable Guide

What Is Business Strategy? – Components, Levels, & Examples

Emotional Marketing Explained: The Definitive Guide

The Decoy Effect Explained

Product and Brand Positioning Map

11 Proven Competitive Strategies That Work

What Is BCG Matrix? – Examples & How-To Guide

What Is Greenwashing? – Types & Examples

Integrated Marketing Communication – Meaning, Tools, & Examples

AIDA Model – Explanation, Examples, & Variants

What Is Marketing Plan? How To Write One?

What Is Personalised Marketing? How Does It Work?

Trigger Marketing: Everything You Need To Know!

What Is Green Marketing? [The Complete Guide]

What Is Marketing Strategy? – Examples, Components, & Planning

What Is A Value Proposition? – Examples & Templates

Advertising Campaign – Meaning, Examples, & Planning

Marketing Campaign – Meaning, Types, & Examples

What Is Sports Marketing?

What Is A Tagline? – Types, Examples, & How-To Guide

Distribution Channels – Definition, Types, & Functions

What Are SMART Goals? How To Write SMART Goals?

What Is Lifestyle Marketing? [Definitive Guide]

Barriers To Entry – Definition, Types, & Examples

What Is Consumer Behaviour? [Detailed Guide]

Who are Opinion Leaders & Why Are They Important?

Competitive Advantage – Definition, Types, & Examples

Product Differentiation – Definition, Types, Importance & Examples

What is Word Of Mouth Marketing? [Ultimate Guide]

What Exactly Is Viral Marketing?

The Math, Science, & Technology Behind Dynamic Pricing

The 10 Types Of Pricing Strategies

Cross-Selling – Definition, Importance, Examples, & Strategies

What Is Upselling? How To Upsell? [Detailed Guide]

What Is Digital Marketing: A Beginner’s Guide

What Is Advertising? – Examples, Objectives, & Importance

What Is Owned, Earned, And Paid Media? (And Their Difference)

What Is Public Relations? PR Functions, Types, & Examples

Fear Of Missing Out (FOMO) In Marketing – Strategies & Examples

What Is Buzz Marketing? – Strategies & Examples

What Is Microtargeting?

Target Market – Definition, Examples, Strategies, & Analysis

What Is Retail Marketing? – Functions, Importance, Strategies

What Is Mobile Marketing & Why Is It Important?

What Is A 360° Marketing Campaign?

What Is Social Marketing?

VRIO Framework Explained

Marketing Environment: Explanation, Components, & Importance

The Importance Of Marketing In Today’s World

Market Segmentation – Definition, Bases, Types & Examples

What Is Network Effect? Why Is It Valuable?

What Is Marketing Funnel & How Does It Work?

Understanding The 4C’s Of Marketing Mix

The Marketing Research Process

Holistic Marketing – Meaning, Concepts, and Importance

What Is Remarketing And How Does It Work?

Scarcity Principle in Marketing: Detailed Guide

What Is Ambush Marketing? How Is It Used In Brand Wars?

Different Types Of Advertising Mediums

ATL, BTL, & TTL Marketing – Definition, Examples, & Difference

Rifle Approach | What is Rifle Approach in Marketing?

What is Shotgun Approach in Marketing?

Cross Promotion: Definition, Benefits, Examples and Ideas.

What Are Customer Touchpoints? Importance & Examples.

What is Guerrilla Marketing? – Strategies & Examples

What Is Network Marketing? MLM Explained With Examples

The New Product Development Process – 8 Steps Of NPD

What Is Product Life Cycle? – The 4 Stages Explained

What Is Product Mix? Explanation With Examples

Service Marketing Mix – 7 Ps of Marketing Mix

What is Marketing Mix? – The 4Ps & 7Ps Of Marketing Explained

What is Marketing Myopia? Definition and Examples

Marketing Management Philosophies – 5 Marketing Concepts

What Is Influencer Marketing? – A Detailed Guide

What Is Unique Selling Proposition (USP): A Detailed Guide