All posts in "Brand Study"

Spotify Business Model | How Does Spotify Make Money?

By Rameez M Sydeek / November 21, 2017

The music industry saw its true growth after 2015 where the music streaming software and applications like Spotify (140 million subscribers), Apple Music (30 million subscribers), etc. officially become the industry’s biggest source of revenue. According to FastCompany, the revenue from streaming services grew 57% during the first half of 2016 while the revenue from […]


eBay Business Model | How Does eBay Make Money?

By Rameez M Sydeek / November 2, 2017

Founded in the living room of Pierre Omidyar in 1995, eBay is the pioneer of marketplaces for consumer-to-consumer and business-to-consumer vending. Even though it started off as a platform to auction collectibles, eBay business model has drastically shifted its focus and is now a leading e-marketplace, a classified service as well as an online ticket […]


DealDash Business Model | Is DealDash a Scam?

By Aashish Pahwa / October 24, 2017

Auctions have been in existence since the 500BC and we’ve seen many new business models built around it; be it eBay auctions or a marketplace like Amazon where sellers bid different prices for the same product. Running an auction-based business model requires a lot of research and adherence to legalities or your business model will be […]


How Does Reddit Make Money? Reddit Business Model

By Vishnu Roshan / October 8, 2017

CEO Steve Huffman proclaims that Reddit is the front page of the internet. As of 2017, the company had 542 million monthly visitors (250 million unique users) and an average of 50,000 active communities. Ranked as the fourth most visited website in U.S. and ninth most visited website in the world, Reddit, after its recent […]


LetGo Business Model | How does LetGo Make Money?

By Aashish Pahwa / October 6, 2017

There is an estimated market of $381 billion worth of used but untouched goods in U.S. homes tapped by only two dominant players, Craigslist and eBay. LetGo is one of the recent startups by OLX’s co-founder, Alec Oxenford, which brought a revolution in this technology stagnant market with the introduction of artificial intelligence, geolocation listings, […]


How LinkedIn Makes Money? LinkedIn Business Model

By Aashish Pahwa / October 3, 2017

With a mission to help professionals connect globally, Linkedin has positioned itself perfectly as a professional community in this competitive market. The platform currently has over 500 Million users in over 200 countries and territories, 80% of which consider professional networking important to their career success. The Linkedin business model is a freemium model which works as a […]


Tumblr Business Model | How does Tumblr make money?

By Arieez Dutta / September 26, 2017

To imagine a way to connect with friends and other people without social networking is almost impossible. Social networking has helped us get closer to our friends and other people throughout the world, even if they are miles away from us. Social networking is a billion dollar industry and I doubt most of us even […]


Alibaba Business Model | How Does Alibaba Make Money?

By Aashish Pahwa / August 23, 2017

When it comes to online marketplace, the first name that comes to your mind is Amazon. Amazon surely is a big e-commerce company, but there is another upcoming e-commerce company that is about to (and has already started to) take over the internet marketplace. It is a China-based company whose founder was rejected by KFC. […]


Yelp Business Model | How Does Yelp Make Money?

By Aashish Pahwa / August 17, 2017

With a monthly 28 million average unique mobile application visitors, 74 million unique mobile web visitors, and 83 million unique desktop visitors, Yelp’s Business Model is something you should definitely be aware of. This online business directory, which lists and make local businesses visible to users, differentiates itself with the crowd sourced reviews of those […]


The Bira Story | How Did Bira Become India’s Favorite Beer?

By Arieez Dutta / August 21, 2017

Out all of the alcohol beverages available today, which is the world’s most widely consumed alcoholic beverage? Which is one of the world’s oldest prepared beverages? Which has actually been proven to prevent kidney stones and it even strengthens your bones? Amsterdam even pays its workers with this beverage. If you truly are a fan, […]

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