Category: Brand Study

Unlike tangible items, software can only be used for what it is programmed to do. Unlike in the physical space where you can use...

Vimeo was the first site to introduce High-Definition (HD) videos to the online video-sharing space. Even though Vimeo is not as popular as YouTube,...

Waze is just like Google Maps – but with more features. While Google Maps provides users with accurate navigation guidance, Waze improves upon it...

While there are a lot of e-commerce sites for companies and mass manufacturers to sell on, there are only a countable few that cater...

Let’s talk about the use of cause marketing so well that a ‘profitable’ business model is built around it. Intrigued? Imagine a company that...

With Microsoft, Facebook, Salesforce, and even the U.S. Air Force having teams that call WeWork home, they sure have had incredible growth. WeWork is...

It all began in 2013 when Stewart Butterfield went on to design an online game named Glitch. While working, he realized that his team...

In today’s advancing world, having an extra set of skills makes up an interesting resume. But, in most cases, this isn’t achieved because of...

The name of the game is “Many hands make light work”. There are a lot of examples which support this old maxim. Take Reddit...