All posts in "Brand Study"

ALDI Business Model | Why is ALDI so Cheap?

By Aashish Pahwa / January 19, 2018

Can your small family grocery company become world’s most sought-after discount supermarket? Well, if you remain in the market for around a century, focus more on great quality at less price, employ less but more efficient employees, ditch big brands and other middlemen and create your own brands by sourcing locally, focus less on marketing […]


How Does Groupon Make Money? Groupon Business Model

By Aashish Pahwa / December 8, 2017

Groupon, the fastest company to reach $1 billion valuation milestone, is the pioneer of online deals revolution. The company has well positioned itself as a hyperlocal online platform where users discover and save on things to do, see, eat and buy which makes it fairly easy to guess that Groupon makes money as a middleman by connecting […]


How Does Venmo Make Money? Venmo Business Model

By Aashish Pahwa / November 30, 2017

We wouldn’t get much disagreement if we say smartphones are the new wallets for millennials. Cash has been long gone. According to a study conducted on millennials, twenty percent of the respondents didn’t make a cash purchase of over $5 within the given month. This comes as a good news to many new and existing mobile […]


Spotify Business Model | How Does Spotify Make Money?

By Rameez M Sydeek / November 21, 2017

The music industry saw its true growth after 2015 where the music streaming software and applications like Spotify (140 million subscribers), Apple Music (30 million subscribers), etc. officially become the industry’s biggest source of revenue. According to FastCompany, the revenue from streaming services grew 57% during the first half of 2016 while the revenue from […]


eBay Business Model | How Does eBay Make Money?

By Rameez M Sydeek / November 2, 2017

Founded in the living room of Pierre Omidyar in 1995, eBay is the pioneer of marketplaces for consumer-to-consumer and business-to-consumer vending. Even though it started off as a platform to auction collectibles, eBay business model has drastically shifted its focus and is now a leading e-marketplace, a classified service as well as an online ticket […]


DealDash Business Model | Is DealDash a Scam?

By Aashish Pahwa / October 24, 2017

Auctions have been in existence since the 500BC and we’ve seen many new business models built around it; be it eBay auctions or a marketplace like Amazon where sellers bid different prices for the same product. Running an auction-based business model requires a lot of research and adherence to legalities or your business model will be […]


How Does Reddit Make Money? Reddit Business Model

By Vishnu Roshan / October 8, 2017

CEO Steve Huffman proclaims that Reddit is the front page of the internet. As of 2017, the company had 542 million monthly visitors (250 million unique users) and an average of 50,000 active communities. Ranked as the fourth most visited website in U.S. and ninth most visited website in the world, Reddit, after its recent […]


LetGo Business Model | How does LetGo Make Money?

By Aashish Pahwa / October 6, 2017

There is an estimated market of $381 billion worth of used but untouched goods in U.S. homes tapped by only two dominant players, Craigslist and eBay. LetGo is one of the recent startups by OLX’s co-founder, Alec Oxenford, which brought a revolution in this technology stagnant market with the introduction of artificial intelligence, geolocation listings, […]


How LinkedIn Makes Money? LinkedIn Business Model

By Aashish Pahwa / October 3, 2017

With a mission to help professionals connect globally, Linkedin has positioned itself perfectly as a professional community in this competitive market. The platform currently has over 500 Million users in over 200 countries and territories, 80% of which consider professional networking important to their career success. The Linkedin business model is a freemium model which works as a […]


Tumblr Business Model | How does Tumblr make money?

By Arieez Dutta / September 26, 2017

To imagine a way to connect with friends and other people without social networking is almost impossible. Social networking has helped us get closer to our friends and other people throughout the world, even if they are miles away from us. Social networking is a billion dollar industry and I doubt most of us even […]

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