All posts in "Brand Study"

Steemit Business model | How Does Steemit Make Money?

By Matthew Lopez / June 15, 2018

Developed in 2016 by Dan Larimer and Ned Scott, Steemit is a renowned blogging and social media platform built on the blockchain. Dan Larimer is a big name in the Blockchain community who has also founded Bitshares, the decentralized asset exchange, and EOS, the cryptoasset whose ICO raised $4 Billion. Yes, that’s billion with a B! […]

Duolingo Business Model | How Does Duolingo Make Money?

By Anuj Nawal / June 10, 2018

‘If you’re not paying for it, you are the product’, a statement everyone in the data-driven internet market agrees upon. But is it possible to get services absolutely free without losing your data to a cloud-based Advertisement AI in the 21st century? Well, the chances are slim but Duolingo has managed to get it done. […]

Twitch.tv Business Model | How Does Twitch Make Money?

By Anuj Nawal / May 29, 2018

With gaming industry booming every financial quarter, you wouldn’t disagree with me if I say this industry is going to hit gold soon. Current numbers suggest that 2.3 billion gamers will spend around 137.9 billion on games in 2018. E-sports have also garnered some mean traffic and the attendance of E-sports league never seems to […]

How Does Discord Make Money? | Discord Business Model

By Aashish Pahwa / March 29, 2018

There are over 2.2 billion active gamers in the world which generated a whopping 108.9 billion in game revenues in 2017. What’s a better game based business model than a one which connects these gamers, let them have a voice chat while playing, and help them make communities and interact with their gaming friends while […]

How Does Wikipedia Make Money? | Wikipedia Business Model

By Aashish Pahwa / March 25, 2018

You might be among those who think it’s unreliable or among those who exploit it for their assignments, research projects, dissertations, and presentations. But you can’t be among those who deny the popularity of the world’s largest encyclopaedia, Wikipedia. Wikipedia has more than 5.5 million articles, 33 million registered users, 32.5 million active editors, and […]

How Does WordPress Make Money? Automattic Business Model

By Aashish Pahwa / January 31, 2018

Suppose, there’s a company which provides free seeds for you to grow crops and the make profits. The same company, however, charges for the add-ons like water, fertilizers, pesticides, etc. Sounds like a smart freemium business model? The company knows the basic necessities for farming. It builds your trust by giving seeds for free and […]

ALDI Business Model | Why is ALDI so Cheap?

By Aashish Pahwa / January 19, 2018

Can your small family grocery company become world’s most sought-after discount supermarket? Well, if you remain in the market for around a century, focus more on great quality at less price, employ less but more efficient employees, ditch big brands and other middlemen and create your own brands by sourcing locally, focus less on marketing […]

How Does Groupon Make Money? Groupon Business Model

By Aashish Pahwa / December 8, 2017

Groupon, the fastest company to reach $1 billion valuation milestone, is the pioneer of online deals revolution. The company has well positioned itself as a hyperlocal online platform where users discover and save on things to do, see, eat and buy which makes it fairly easy to guess that Groupon makes money as a middleman by connecting […]

How Does Venmo Make Money? Venmo Business Model

By Aashish Pahwa / March 21, 2018

You wouldn’t disagree with me if I say smartphones are the new wallets of the millennials. Cash has been long gone. According to a study conducted on millennials, twenty percent of the respondents didn’t make a cash purchase of over $5 within the given month. This comes as a good news to many new and existing […]

Spotify Business Model | How Does Spotify Make Money?

By Rameez M Sydeek / January 26, 2018

The music industry saw its true growth after 2015 where the music streaming software and applications like Spotify (140 million subscribers), Apple Music (30 million subscribers), etc. officially become the industry’s biggest source of revenue. According to FastCompany, the revenue from streaming services grew 57% during the first half of 2016 while the revenue from […]

eBay Business Model | How Does eBay Make Money?

By Rameez M Sydeek / November 2, 2017

Founded in the living room of Pierre Omidyar in 1995, eBay is the pioneer of marketplaces for consumer-to-consumer and business-to-consumer vending. Even though it started off as a platform to auction collectibles, eBay business model has drastically shifted its focus and is now a leading e-marketplace, a classified service as well as an online ticket […]

DealDash Business Model | Is DealDash a Scam?

By Aashish Pahwa / October 24, 2017

Auctions have been in existence since the 500BC and we’ve seen many new business models built around it; be it eBay auctions or a marketplace like Amazon where sellers bid different prices for the same product. Running an auction-based business model requires a lot of research and adherence to legalities or your business model will be […]

How Does Reddit Make Money? Reddit Business Model

By Vishnu Roshan / October 8, 2017

CEO Steve Huffman proclaims that Reddit is the front page of the internet. As of 2017, the company had 542 million monthly visitors (250 million unique users) and an average of 50,000 active communities. Ranked as the fourth most visited website in U.S. and ninth most visited website in the world, Reddit, after its recent […]

LetGo Business Model | How does LetGo Make Money?

By Aashish Pahwa / June 14, 2018

There is an estimated market of $381 billion worth of used but untouched goods in U.S. homes tapped by only two dominant players, Craigslist and eBay. LetGo is one of the recent startups by OLX’s co-founder, Alec Oxenford, which brought a revolution in this technology stagnant market with the introduction of artificial intelligence, geolocation listings, […]

How LinkedIn Makes Money? LinkedIn Business Model

By Aashish Pahwa / January 24, 2018

With a mission to help professionals connect globally, Linkedin has positioned itself perfectly as a professional community in this competitive market. The platform currently has over 500 Million users in over 200 countries and territories, 80% of which consider professional networking important to their career success. The Linkedin business model is a freemium model which works as a […]

Tumblr Business Model | How does Tumblr make money?

By Arieez Dutta / September 26, 2017

To imagine a way to connect with friends and other people without social networking is almost impossible. Social networking has helped us get closer to our friends and other people throughout the world, even if they are miles away from us. Social networking is a billion dollar industry and I doubt most of us even […]

Alibaba Business Model | How Does Alibaba Make Money?

By Aashish Pahwa / August 23, 2017

When it comes to online marketplace, the first name that comes to your mind is Amazon. Amazon surely is a big e-commerce company, but there is another upcoming e-commerce company that is about to (and has already started to) take over the internet marketplace. It is a China-based company whose founder was rejected by KFC. […]

Yelp Business Model | How Does Yelp Make Money?

By Aashish Pahwa / August 17, 2017

With a monthly 28 million average unique mobile application visitors, 74 million unique mobile web visitors, and 83 million unique desktop visitors, Yelp’s Business Model is something you should definitely be aware of. This online business directory, which lists and make local businesses visible to users, differentiates itself with the crowd sourced reviews of those […]

The Bira Story | How Did Bira Become India’s Favorite Beer?

By Arieez Dutta / August 21, 2017

Out all of the alcohol beverages available today, which is the world’s most widely consumed alcoholic beverage? Which is one of the world’s oldest prepared beverages? Which has actually been proven to prevent kidney stones and it even strengthens your bones? Amsterdam even pays its workers with this beverage. If you truly are a fan, […]

OLX Business Model | How does OLX make money?

By Sakshi Singh / September 30, 2017

Founded in 2006 by Fabrice Grinda and Alec Oxenford, the online marketplace OLX has its roots in Argentina. The company today functions in over 40 countries, of which it has emerged out as a stronghold in countries like India, Pakistan, Brazil, Portugal, Poland, Ukraine, Nigeria, Philippines, and Kenya. The online classifieds website was funded by several […]

YouTube Business Model | How does YouTube make money?

By Arieez Dutta / November 21, 2017

Started as a dating website by Steve Chen, Chad Hurley, and Jawed Karim in February 2005, YouTube is now the world’s largest video sharing website and the second largest search engine in the www. More than a billion hours are spent each day watching YouTube videos, there are more than 400 hours of content uploaded every […]

A Deep Dive Into Tesla Business Strategy

By Arieez Dutta / July 26, 2017

Based in Palo Alto, California, Tesla Inc. is an American automaker, energy storage and solar manufacturer. The company is probably the dawn of the greatest revolution in the automotive industry that the world has witnessed since Karl Benz. Only a few years old and Tesla has gained much attention and significant success. It’s market value […]

Amway Business Model | Is Amway a Scam?

By Sakshi Singh / September 22, 2017

Amway, derived from ‘American Way’ is an American company which deals in health, beauty, and home care commodities. The company owes its foundation to Jay Van Andel and Richard DeVos in Ada, Michigan, and roots back to 1959. Formerly counted among the top companies by the Forbes Magazine, the dual principles of Amway Business Model […]

How does Twitter Make Money? Twitter Business Model

By Sourobh Das / June 15, 2018

Twitter needs no introduction. More than a decade ago, its founder Jack Dorsey had famously typed out “just setting up my twttr” on the micro-blogging site as its first tweet. just setting up my twttr — jack (@jack) March 21, 2006 Since then it has come a long way where it has the become the voice […]

Uber Business Model | How does Uber Make Money?

By Sakshi Singh / June 20, 2018

Gone are the days when getting a taxi to office was a nightmare. We no longer need to wait on roadsides trying to spot a taxi and fervently waving at it, only to see it being hacked by another client. We don’t even remember having to be refused a ride in the dead of the […]

Airbnb Business Model | How Does Airbnb Make Money?

By Sourobh Das / April 13, 2018

What started as a simple platform to offer mattresses and home-made breakfast has today revolutionized the way people travel. Airbnb business model is unique, profitable, and has evolved to such a level that the brand is now the world’s most loved hospitality brand. What is Airbnb? Airbnb is a community based two-sided online marketplace that helps […]

Netflix Business Model | How does Netflix make money?

By Aashish Pahwa / March 30, 2018

Founded in 1997 by Reed Hastings and Marc Rudolph to use internet to rent movies on DVD, Netflix – the stream your movies and shows online company today outranks cable TV in the US. The company’s subscriber base is so huge that it accounts for more than a third of internet traffic during it peak hours. With […]

How does Craigslist Make Money | Craigslist Business Model

By Aashish Pahwa / October 2, 2017

Where do Americans go to buy and sell online? The answer to this question wouldn’t require much research as with around 50 billion page views per month, Craigslist is the number one classified website in the world. Started in 1995, Craigslist’s business model was designed to be a not for profit model but was soon […]

How does PayPal make money? Paypal Revenue Model

By Aashish Pahwa / May 20, 2018

There was a time when sending money overseas used to be a huge problem. But in 1998, PayPal brought a revolution in the money transferring habits of users globally. Today, with a reach in around 202 countries, this company helps 197 million users transfer money all over the world. But before answering the question of ‘How does PayPal […]

Quora Revenue Model | How does Quora make money?

By Aashish Pahwa / April 25, 2017

A Wikipedia model where your questions actually get answered. Quora business model is distinguished and is designed to stay in the market for very long.  Founded in 2009 by two former Facebook employees,  Adam D’Angelo and Charlie Cheever, Quora is a question and answer portal where the content (questions, answers and edits) is created by the […]

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