The 10 Best Google Ads Courses On The Internet
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Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.
This staggering statistic is a testament to the immense power and potential of this great use of Google Ads.
With over 3.5 billion searches conducted on Google daily, it's no wonder businesses worldwide have turned to Adwords to reach their target audience, drive traffic to their websites, and grow their sales.
The real magic happens when you become a master of the platform, unlocking its full potential and taking advantage of its advanced strategies and tactics. With over 1 million active advertisers and a reach of over 90% of all internet users, the platform is a game-changer for any business if used efficiently.
This is where a Google Ads course comes in.
With these eight comprehensive Google Ads courses, you'll become an expert in creating and managing highly effective online ad campaigns.
The Rundown
- For Beginners to Learn Google Ads: Google Ads for Beginners, "A basic course for PPC beginners to learn the fundamentals of PPC and effective strategies to reach a wider online audience to expand their business."
- For Agency Owners: Ultimate Google Ads Training: Profit with Pay Per Click, "A comprehensive PPC course with certification that enables advertisers to drive consistent traffic to the website round the clock and monetise efficiently."
- To Learn Google Ads Keyword Research: Google Ads For Beginners - Step By Step Process, "This course makes advertisers advertising-ready by explaining all the core fundamentals of Google Ads keyword research and keywords types and how to apply them to get valuable traffic."
- For Ecommerce Companies: Ecommerce PPC Ads: Google Shopping & Merchant Center, "A course on setting up highly-converting Google Shopping ads tailored for selling products. It trains advertisers how to optimise ads to get the best leads cheaply and fetch traffic ready to buy now."
- For Local Businesses: Guide to Generating Leads With Google Local Service Ads, "This well-designed course is for marketers who are not yet taking advantage of Local Services by Google. This powerful course opens up numerous ways to dominate local search and generate converting local leads."
- For Saas-Based Organisations: Elite Course In Google Ads - Profit for Success Online, "A smart course enables SaaS-based organisations to sell products and services efficiently by increasing the reach by multiple folds."
- To Learn Directly From Google: Google Digital Marketing & E-commerce Professional Certificate, "This course by Google is a 360-degree overview of complete digital marketing that teaches the fundamental of Google Ads and help to make it right by strategising them according to all other marketing aspects."
- To Learn Good Ads Copywriting: Google AdWords Copy Hacks, "This course explains copywriting hacks of Google Ads that cut right to the chase and eliminate giving theories. In easy-to-digest formats, the course hands profit hacks to users to fetch cumulative growth."
Recommended Google Ads Courses
For Beginners to Learn Google Adwords
This online course caters to beginners who wish to learn about Google AdWords, create effective campaigns from scratch, and potentially start a new career in running Google Ads.
In this course, you will:
- Cover the fundamentals of AdWords
- Learn campaign targeting
- Discover ways to manage budgets and bids
- Learn how to create successful ads
- Understand keyword research
- Learn competitive research
- Gain a clear understanding of optimisation strategies.
This course gives detailed examples, proven strategies, and lifetime access to the basics of Google Ads.
For Agency Owners
This course is tailored-made to meet the needs of agency owners, marketers, and entrepreneurs whose goal is to attract high-quality traffic to their websites or landing page. The courses teach you to ultimately boost sales and leverage the vast potential of Google's search engine. By taking this course, you will learn how to monetise the billions of daily searches on Google.
The course of 3 hours covers various aspects of AdWords, including:
- Conversion tracking
- Campaign creation and optimisation
- Remarketing to previous website visitors
- Effective advertising of products and services online
- Key techniques to boost traffic and sales
- Maximise the monetisation potential with more than 6 billion searches (done every day) on Google
You will also receive lifetime access to the course (which is regularly updated) and a free eBook.
If you want ways to consistently attract high-quality, reliable traffic to your website using Google Ads, this course can help you.
To Learn Google Ads Keyword Research
This course is designed to help individuals with no prior experience with Google Ads. It is for individuals who desire to learn proper keyword research techniques and successfully set up and manage Google Ads campaigns.
The course covers various topics such as:
- Comprehensive details about keyword research
- Intend-based keywords
- What are match types and how to use them to save money
- Ad writing
- Bidding strategies
- Tracking quality score
- Different Ad extensions
- Conversion tracking
- Campaign optimisation.
If you are an SEO specialist or an SEO writer who wants to learn keyword research and set up Google Ads with demonstrations of the process, this course will walk you through the nitty-gritty of them.
For Ecommerce Companies
The course is designed for ecommerce companies aiming to enhance their sales strategy and grow their business. Its lessons take you through the effective implementation of Google Ads and PPC strategy to improve sales.
This course covers:
- The creation of a Google Merchant account and how to run highly-converting Google Shopping ads
- How to get cheap ad clicks from shoppers.
- Participants will learn how to optimise their ads for better leads and improve their click-through rate on Google search results pages.
- How to get better click-through rates on Google ads.
- Run more Ads profitably
- How Google Ads perform better than Facebook and Instagram Ads
This course is ideal for those who want to make the most of proper techniques to capture traffic that is already interested in their products, thereby increasing their chances of generating sales. By enrolling in this course, you can learn how to implement these techniques effectively.
For Local Businesses
Designed for local business owners and marketers who serve the local, this comprehensive local business course focuses on how you can generate leads that can benefit your business using Google Local Services.
This course covers various aspects of Google Local Services and Ads, including:
- What Local Services Ads are
- Why local businesses should use these Local Google Ads
- How to set up your Local Services ad account
- How to rank higher in the search engine results pages (SERPs)
- Which businesses are eligible to participate
- How to have the Google Guarantee badge show on your account.
- How to make Google Ad appear in the search when searchers use voice search
The course also covers how to optimise your Local Services Ads to rank higher on Google and how to make them visible when users search through Voice search.
By the end of the course, you'll have a comprehensive understanding of Local Services by Google and be equipped with the skills and knowledge to set up and manage your account effectively.
For Saas-Based Organisations
This course is designed for Saas-based organisations seeking assistance or techniques to enhance their reach and sales through the use of Google Ads.
In this course, you will learn about:
- How to use Google Ads (AdWords) to sell their products and services online
- What are Google Shopping Ads, and how to run them
- Advanced features of Google smart shopping
- Useful Google management tools to make bulk changes, tracking, automation and more
- How to drive continuous traffic
- Conversion tracking
- How to do remarketing to retain customers
- How to increase the lifetime value of customers
- Use automation to sell products easily.
It is a suitable course for business owners, whether beginners or experienced Google advertisers, who face challenges such as low conversions, poor return on investment, ineffective ad targeting, and difficulty scaling. It is designed to address these challenges and help you achieve your business goals.
To Learn Directly From Google
This certification program is ideal for you if you wish to obtain a comprehensive degree in digital marketing covering all aspects of marketing, including Google Ads. Offered by Google, this program provides learners with a thorough understanding of the subject matter.
It is an elongated certification course that makes you job-ready and gives you an entirely new skill set to start a new career.
The seven courses this certification has, include:
- Course 1 - Foundations of Digital Marketing and E-commerce
- Course 2 - Attract and Engage Customers with Digital Marketing
- Course 3 - From Likes to Leads: Interact with Customers Online
- Course 4 - Think Outside the Inbox: Email Marketing
- Course 5 - Assess for Success: Marketing Analytics and Measurement
- Course 6 - Make the Sale: Build, Launch, and Manage E-commerce Stores
- Course 7 - Satisfaction Guaranteed: Develop Customer Loyalty Online
Every course listed in this certification explains the topic from start to end. It lists everything one needs to know about that particular topic, including its importance in digital marketing and ways to implement those strategies. The overall course deals in organic growth and paid advertisement but starts from the basics to make each particle clear.
Besides, you can also start from the particular course that interests you.
To Learn Good Ads Copywriting
This well-designed copywriting course for Google Ads teaches the essential skills for writing effective AdWords ads that entice people to click on ads and generate profits.
In this course, you'll learn:
- The "Google AdWords Copy Formula"
- Insider tips and tricks to help ads outperform the competition
- The design of different campaigns for different devices, such as mobile, tablet, and desktop
- The practical and straightforward approach to writing copies for Google Ads
- How to maximise every dollar spent on AdWords.
- To continuously improve copies and ads by knowing when and what to test
If you want to have your own personal PPC consultants to guide you every step of the way in writing copies and making Google Ads, easy hacks that are repeatable and simple to implement and that lead to cumulative growth- get this course.
This course works as your personal PPC consultant to guide you in creating effective Google Ads step-by-step. It also teaches you easy and repeatable hacks that lead to cumulative growth. By enrolling in this course, you can gain access to valuable knowledge and support to enhance your PPC marketing strategies.
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