The 10 Best Platforms To Outsource Link Building

As the world of digital marketing continues to evolve, one problem continues to plague businesses of all kinds, big or small: the search for high-quality backlinks. If you wish to rank high on search engines, acquiring such backlinks can be difficult and time-consuming, especially if you do it yourself. It requires a deep understanding of SEO strategies, creating valuable content, and building relationships with other websites.

For a lot of businesses, especially small and medium-sized enterprises, dedicating the necessary resources and expertise to link building can be a significant hurdle. However, there’s a solution: outsourcing link building services. Here are the ten best platforms to do exactly that.

Rundown

  1. Link building services on a budget: Fiverr, “A global freelance marketplace where businesses can benefit from cost-effective link-building services.”
  2. For guest posting and blogger outreach services: Upwork, “A popular platform where you can find a wide range of freelancers and agencies for guest posting, blogger outreach, and other SEO-related tasks.”
  3. To buy high-quality backlinks: SEOClerks, “The largest SEO marketplace where you can buy high-quality backlinks at an affordable price.”
  4. To hire link building services on hourly basis: PeoplePerHour, “A flexible platform for finding link-building services on an hourly basis, making it suitable for businesses with varying project needs and budgets.”
  5. For niche edits: FatJoe, “A platform that specialises in niche edit link building to provide high-quality and relevant backlinks through strategic placements within existing content.”
  6. For comprehensive link building: LinkBuilder.io, “Offers comprehensive link-building services including content marketing, broken-link building, and various other tactics to acquire high-quality backlinks.”
  7. For competitor link back analysis: uSERP.io, “An SEO agency that conducts a backlink gap analysis to determine your fastest route to organic rankings, analysing SEO variables like core vitals, backlink velocity, and more.”
  8. For custom link building campaigns: PageOnePower, “A link building agency that creates customised link-building campaigns based on the client’s requirements and the opportunities available on their existing site.”
  9. For white label link building: Dofollow, “Offers ethical white hat link building services to earn high-quality backlinks that align with your business and ensure more traffic.”
  10. Link building for different industries: LinkDoctor.io, “Offers link building services for different industries including real estate, healthcare, startups, law firms, ecommerce, and more.”
Fiverr link building services on a budget
Platform Type
Gig-based freelance marketplace
Best For
Businesses needing affordable link building on a flexible budget
Pricing Model
Fixed-price gigs, from a few dollars upwards
Key Feature
Huge talent pool across all link building methods with buyer protection
Learning Curve
Low

If you’re searching for a platform to outsource link building services while staying within your budget, Fiverr is your go-to option. Unlike other platforms, Fiverr offers flexible pricing options to accommodate varying budgets, and its vast pool of talent means you can quickly connect with proficient freelancers who are fully adept at handling your specific requirements.

  • You can access link building services including broken link building, social media outreach, content writing, guest posting, and press release distribution all in one place.
  • You can visit freelancer profiles, read reviews and ratings, and look at previous projects before making a hiring decision.
  • You can navigate the platform quickly without any learning curve and find relevant gigs through search filters.
  • You can rely on Fiverr’s secure payment system to protect your personal and financial details throughout the transaction.

Just a heads up: link building quality on Fiverr varies significantly between sellers. Cheap gigs can produce low-quality backlinks from spammy domains that may actively harm your SEO rather than help it. Carefully reviewing each seller’s portfolio, checking the domains they link from, and starting with a small test order before committing to a larger campaign is essential.

Upwork guest posting blogger outreach platform
Platform Type
Global freelance marketplace
Best For
Businesses needing guest posting and outreach across specific niches and regions
Pricing Model
Hourly or fixed-price / 5% client fee
Key Feature
Location filters, escrow payments, and detailed freelancer profiles
Talent Pool
12+ million freelancers worldwide

Touted as the largest talent sourcing platform in the world, Upwork can easily connect you with proficient and skilled professionals who excel at guest posting and blogger outreach. At Upwork, you can connect to freelancers who craft long-form articles in every possible niche vertical, from cybersecurity to car insurance, and who will also get those articles live on high-authority websites linking directly to a valuable page on your own site.

  • You can filter your search by region or country, so if you need a guest posting specialist with in-depth knowledge of a specific market, you can find them directly.
  • You can review candidates’ profiles, expertise, experience, client feedback, and portfolio before reaching out or making an offer.
  • You can use Upwork’s escrow system for milestone-based payments, ensuring safety and transparency for both parties throughout the project.
  • You can post a job listing and let freelancers come to you with proposals, saving time compared to individually reviewing hundreds of profiles.

Note that Upwork charges clients a 5% fee on payments. The platform requires active vetting since link building quality varies widely between freelancers. You will need to ask candidates to share examples of placements they’ve secured and the domains they’ve published on before committing to a project.

SEOClerks buy high-quality backlinks marketplace
Platform Type
Dedicated SEO services marketplace
Best For
Businesses looking to purchase specific backlink types at competitive prices
Pricing Model
Fixed-price service listings
Key Feature
Expert-verified backlinks with dofollow, nofollow, and directory listing options
Learning Curve
Low

SEOClerks is a popular marketplace where you can buy high-quality backlinks at an affordable price. They have a wide variety of backlinks available including dofollow, nofollow, and more. The platform houses a team of experts who verify the quality of all backlinks before they are listed on the marketplace, so you are only buying links that have been checked for quality rather than randomly selected.

  • You can explore the marketplace and find backlinks relevant to your website, then contact the seller directly and make an offer.
  • You can access a range of services beyond backlink purchases, including guest posting, link building packages, and directory listings.
  • You can create an account for free and browse available services before committing to a purchase.
  • You can compare multiple sellers and their service descriptions side by side to find the best fit for your niche and domain requirements.

Worth knowing before you commit: SEOClerks is a marketplace rather than a managed service, so the responsibility for evaluating link quality and relevance sits with you. Some listings may not live up to the platform’s verification standards in practice, so checking the domain authority, traffic, and content relevance of any site before purchasing links from it is important.

PeoplePerHour hourly link building services
Platform Type
Hourly freelance marketplace
Best For
Businesses with varying link building needs and fluctuating budgets
Pricing Model
Hourly or project-based, freelancer-set rates
Key Feature
Escrow payments, progress tracking, 24/7 support, and money-back guarantee
Trusted By
1M+ businesses worldwide

Trusted by over one million businesses worldwide, PeoplePerHour is a freelance marketplace where you can vet and hire link builders on an hourly basis. You can search for professionals using keywords like “link builder” or “SEO”, browse profiles, and post a job listing that freelancers can respond to with tailored proposals covering how they plan to help and what they charge.

  • You can directly connect with your chosen freelancer to discuss project details, expectations, and specific link building requirements before work begins.
  • You can track the progress of your link building project through updates, reports, and analytics within the platform.
  • You can use PeoplePerHour’s escrow service so funds are held securely and only released when the agreed-upon work is completed to your satisfaction.
  • You can access 24/7 customer support and dispute resolution if any issues arise during the project.

One thing to know about PeoplePerHour: while the hourly model offers flexibility, it requires active oversight to ensure link builders are spending their time on high-value activities. Without clearly defined deliverables and reporting requirements, hourly arrangements can be harder to evaluate for ROI compared to fixed-price or deliverable-based services.

FatJoe niche edit link building service
Platform Type
Specialist SEO and content marketing agency
Best For
Agencies and businesses needing niche edits and high-quality placements
Pricing Model
Per-order pricing, varies by domain authority and niche
Key Feature
Money-back guarantee on niche edits, genuine outreach, no duplicate placements
Trusted By
10,000+ marketing agencies and teams

Trusted by over 10,000 marketing agencies and teams, FatJoe is a SEO and content marketing company that specialises in niche edits. They have a team of highly experienced link builders who find high-quality existing content to get your website mentioned in, and they negotiate with the website owners on your behalf to get the links added. The approach results in naturally-placed, in-content links that read as a genuine part of the existing article rather than a new guest post.

  • You can place an order for up to 10 niche edits and receive a full money-back guarantee if you’re not satisfied, with mentions removed at no additional cost.
  • You can rely on genuine outreach to real website owners rather than link farms or private blog networks.
  • You can get naturally-placed in-content links with 100% unique and original content surrounding the placement.
  • You can avoid duplicate link placements, ensuring your links appear on distinct domains rather than the same sites repeatedly.

Do note that FatJoe’s niche edit pricing can vary significantly based on the domain authority you are targeting. Higher DR placements cost considerably more per link, so budget planning becomes important if you want to maintain a consistent link velocity across a long campaign.

LinkBuilder.io comprehensive link building service
Platform Type
Full-service link building agency
Best For
Businesses needing a diverse, multi-tactic link building strategy
Pricing Model
Custom project-based pricing
Key Feature
20+ link building techniques with personalised outreach campaigns
Link Target
High domain authority sites with genuine traffic

Unlike other link building services, LinkBuilder.io offers a personalised and comprehensive approach to each project. Their strategy employs advanced link building techniques to deliver exceptional results, backed by tailored outreach campaigns designed to reflect your business’s persona. Their outreach methodology targets hyper-relevant websites in your niche, focusing on acquiring links from authentic sites with a high domain authority and genuine website traffic.

  • You can access over 20 link building techniques including editorial outreach, content marketing, guest posts, broken link building, HARO journalist pitching, and competitor link building.
  • You can use unlinked brand mention recovery, PR link building, awards link building, and directory link building alongside standard outreach methods.
  • You can benefit from email outreach campaigns that target hyper-relevant sites in your specific niche rather than generic high-DA domains.
  • You can get a personalised strategy regardless of business size, with LinkBuilder.io’s approach adapting to your specific ranking goals and competitive landscape.

Worth knowing: LinkBuilder.io uses custom pricing rather than published rate cards, which means you’ll need to contact them for a quote before understanding the cost. This makes budget planning less straightforward upfront compared to platforms with transparent, per-link pricing like FatJoe.

uSERP competitor link back analysis SEO agency
Platform Type
Full-service SEO and link building agency
Best For
Businesses wanting to outrank competitors using data-driven link strategies
Pricing Model
Custom monthly retainer pricing
Key Feature
Backlink gap analysis, competitor profiling, and daily Slack/email updates
Reporting
Daily updates, weekly reporting, monthly KPI discussions

Looking to beat your competitors in their own SEO game? uSERP is a link building service provider that helps businesses formulate effective SEO strategies by starting with a backlink gap analysis of your top competitors. This determines the fastest route to organic rankings and identifies crucial SEO variables such as core vitals and backlink velocity. Based on this data, uSERP crafts a customised strategy specifically for you.

  • You can get high DR and DA link acquisition, target URL analysis, niche edits, guest posts, and digital PR link building all under one engagement.
  • You can use unclaimed brand mention recovery and competitor link profile targeting as part of a broader link earning strategy.
  • You can receive daily updates via email or Slack, weekly reporting, and monthly KPI discussions to stay fully informed on campaign progress.
  • You can access a full-service SEO strategy that goes beyond link building to cover the broader factors influencing your organic rankings.

There is one limitation to flag here: uSERP operates on a monthly retainer model with custom pricing, which means it is not suited to one-off or low-budget link building needs. It is a better fit for established businesses investing in a sustained SEO strategy than for companies testing the waters with a small initial campaign.

PageOnePower custom link building campaigns agency
Platform Type
Custom link building agency
Best For
Businesses wanting a fully personalised, ROI-focused link building strategy
Pricing Model
Custom pricing tailored to budget and campaign scope
Key Feature
Dedicated Project Manager, resource and content link building specialisation
Campaign Types
Resource link building and content link building

PageOnePower is an SEO agency that creates custom link building campaigns fully catered to their clients’ needs. The agency specialises in two types of link building: Resource Link Building and Content Link Building. Each campaign is built on the current link opportunities available on the client’s own website, and all links acquired are kept relevant to your brand, website, and target keywords.

You’ll be assigned a dedicated Project Manager who works closely with you to ensure your campaign reaches the desired results. They’ll discuss your current marketing, unique selling point, SEO experience, past link building efforts, goals, KPIs, project scope, industry competition, and target keywords before building your strategy.

  • You can get a full-proof, personalised strategy based on a detailed intake conversation rather than a generic package applied to all clients.
  • You can work with a dedicated Project Manager who keeps your campaign aligned with your goals and adjusts the approach as needed.
  • You can have your budget constraints accommodated, as the team will create a plan that fits your budget, needs, and goals rather than forcing you into a fixed tier.
  • You can rely on link relevance as a core focus, with the agency ensuring all acquired links align with your brand and target keyword strategy.

Okay, but there is one thing about PageOnePower worth noting: the custom, relationship-led model means onboarding and strategy development takes longer before your campaign gets underway. If you need links quickly or want a straightforward per-link purchasing model, a more transactional service like FatJoe will suit you better.

Dofollow white label link building service
Platform Type
White hat link building and white label agency
Best For
Agencies and in-house SEO teams needing white label link building support
Pricing Model
Performance-based pricing, no binding contracts
Key Feature
DR 65+ backlinks, fresh manual outreach, transparent reporting, assigned PM
Link Quality
DR 65+ from leading industry websites

If your in-house link building team is overburdened, or you have an SEO client that needs links built on their behalf, Dofollow offers a dedicated white hat link building service that builds high-quality links made to pass on real authority. They also conduct an in-depth competitor backlink analysis to help you close the gap on those who are ahead of you, and provide real-time updates on what content strategies are yielding the best links.

  • You can access DR 65+ backlinks from leading industry websites through genuine manual outreach on every project.
  • You can work without binding contracts, giving you the flexibility to scale up or down without long-term commitments.
  • You can benefit from performance-based pricing rather than flat fees, aligning the agency’s incentives with your results.
  • You can receive transparent reporting for full visibility into every link placed, the domain it came from, and the metrics behind it.
  • You can get an assigned project manager for dedicated support throughout your campaign.

Just a heads up: Dofollow’s focus on DR 65+ placements means it sits at the premium end of the market in terms of cost per link. It is best suited to businesses and agencies that prioritise link quality over volume, and who are willing to invest in fewer, higher-authority placements rather than building a large number of lower-quality links.

LinkDoctor.io industry-specific link building service
Platform Type
Industry-specialist link building agency
Best For
Healthcare, real estate, law firms, startups, enterprise, and ecommerce
Pricing Model
Custom pricing based on industry and campaign scope
Key Feature
Industry-specific strategies, comprehensive on-page and off-page SEO, regular reporting
Approach
Goal-oriented strategy covering both link building and broader SEO

If you’re looking for a link building agency that specialises in a particular industry, look no further than LinkDoctor.io. What sets them apart is how they tailor link building strategies to the specific objectives of your business and industry. Whether you’re looking to generate leads, increase revenue, or improve search rankings, the strategy is shaped around your actual goals rather than a generic outreach template.

LinkDoctor.io also goes beyond link building activities. They take a comprehensive approach to SEO, covering both on-page and off-page factors to boost your rankings across the board, and they track every link building effort with continuous improvisation to stay ahead of algorithm changes.

  • You can access industry-specific link building for healthcare, real estate, startups, law firms, enterprise, and ecommerce, with strategies suited to each sector’s dynamics.
  • You can benefit from a comprehensive SEO approach that includes on-page optimisation alongside link building, rather than treating them as separate workstreams.
  • You can get goal-oriented strategy where whether the objective is leads, revenue, or rankings, the campaign is built around that specific outcome.
  • You can stay informed through regular progress reports that keep you in the loop on what’s been done and what impact it’s having.

Note that LinkDoctor.io’s industry specialisation means it may not be the most flexible choice if your business spans multiple sectors or if you need a generalist link building approach. Its custom pricing also means you’ll need to have a consultation before understanding your exact investment, which adds a step compared to platforms with published rate cards.