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The 12 Best LinkedIn Courses On The Internet


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With over 800 million users, LinkedIn is more than just a professional networking platform. It's a powerful tool for anyone looking to grow their personal brand, advance their career, and connect with like-minded professionals. However, with so many users and endless opportunities, navigating and making the most of the platform can be overwhelming.

The good news is you can always start by investing in a course.

So here's a list of the twelve best LinkedIn courses on the internet that'll help you jump start your LinkedIn journey.

The Rundown

  1. For Those Wanting to Learn the Basics of LinkedIn: LinkedIn Personal Branding Course: Beginner Level: A beginner-friendly course for students and fresh graduates to learn the basics of LinkedIn and how it works."
  2. To Build An Outstanding LinkedIn Profile: 5 Ways To Build A Better LinkedIn Profile: "A step-by-step guide, teaching the essentials of an impactful LinkedIn profile."
  3. To Build A Compelling Resume: Resume Writing & LinkedIn Course: Get hired in 3 steps. "A comprehensive course to help job seekers and recent graduates create a job-winning resume."
  4. To Network Better on LinkedIn: Strategically Build And Engage Your Network On LinkedIn: "A detailed course to build and engage an elaborate professional network on LinkedIn ."
  5. To Job Hunt Like A Pro: Utilize LinkedIn For Career Research: "A well-designed course for fresh graduates and young professionals looking to switch careers or jobs."  
  6. For Career Changers: The Complete Resume, LinkedIn & Get Your Job Course: "A perfect career development course for mid-career professionals looking to switch industries, update skills, and network with professionals in their desired field."
  7. To Understand The Basics Of Talent Sourcing: Talent Sourcing: "An expert-led course explaining the fundamentals of talent sourcing and how to build and implement a winning sourcing strategy using LinkedIn."
  8. For Recruiters To Source, Engage & Hire The Best Talent: Learning LinkedIn Recruiter: "A special course designed for hiring managers, HR teams, and staffing recruiters demonstrating how to leverage LinkedIn recruiter."
  9. For Entrepreneurs and Business Owners: LinkedIn Masterclass 2023: Boost Your Career & Personal Brand: "A special, well-structured course that empowers entrepreneurs to expand their business and bring in more clients."
  10. To Understand the LinkedIn Algorithm: LinkedIn: 5 Viral Marketing Strategies For Organic Exposure: "A clear and concise step-by-step guide to implement viral marketing strategies that beat the LinkedIn algorithm."
  11. For Marketers To Specialise In LinkedIn Advertising: LinkedIn Marketing: LinkedIn Ads | Lead Generation: "A well-structured, highly-informative course to create successful ad and LinkedIn marketing campaigns."
  12. To Learn Effective LinkedIn Lead Generation Strategies: LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales: "A specially designed course for sales professionals, business consultants and entrepreneurs to generate high-quality leads and increase B2B sales."

Recommended LinkedIn Courses

LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn

For Those Wanting to Learn the Basics of LinkedIn

Whether you're a fresh graduate building a professional network or a college student seeking internship opportunities, this step-by-step guide will help you make the most of LinkedIn. This course will help you build your personal brand, attract new job opportunities and advance your career.

You'll learn how to:

  • Market your personal brand
  • Add LinkedIn title
  • Use an impactful headline
  • Write the 'About' section
  • Choose the best professional photo
  • Add a cover image
  • Build a network
  • Highlight impactful work experience
  • Leverage the power of LinkedIn recommendations
  • Create a personal URL address
  • Create a networking game plan

If you're new to the world of LinkedIn and are keen on learning the ins and outs of this professional social media platform, you can start by enrolling in this course.

B2B Sales, LinkedIn Lead Generation & Cold Email Sales

To Build an Outstanding LinkedIn Profile

In the era of remote work and virtual communication, cultivating a strong personal brand has become increasingly crucial for professional success. A LinkedIn profile can significantly impact shaping and building your professional digital brand. And that's what this course focuses on, to create a compelling LinkedIn profile that makes you stand out to recruiters and hiring managers. Each task is designed to enhance your LinkedIn profile and help you confidently navigate each section of your profile.

You will learn:

  • How to write and curate each section of an existing LinkedIn profile.
  • Opt for, edit, and resize a photo to meet LinkedIn's ideal requirements.
  • How to create a testimonial request template to send to LinkedIn contacts.

If you wish to increase your visibility, build an excellent professional reputation, and enhance career opportunities, you can start by enrolling in this course.

LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales

To Master LinkedIn Lead Generation Strategies:

A well-crafted resume is essential in today's competitive job market, as it helps individuals present themselves effectively and increase their chances of securing a job opportunity.

Whether you're a job seeker, a recent graduate or a young professional, through this course, you'll learn to build a well-structured, compelling resume that will highlight your strengths and get the job you deserve.

This course includes:

  • 25 videos for resume writing, Linkedin profile optimisation and Linkedin messaging.
  • Exercises and downloadable worksheets to guide you through the course.
  • Professionally designed, ready-to-use resume templates.
  • Actual scripts and templates for LinkedIn messages.

If you're in search of simple, practical and laser-focused strategies to improve your resume, this course is tailor-made for you.

LinkedIn Marketing: LinkedIn Ads | LinkedIn Lead Generation

If you're a young professional who wishes to build a strong professional network on LinkedIn but doesn't know where to start, this course is for you. This project-based course is specially designed to help individuals build relationships and expand their professional connections on LinkedIn. All you need is a LinkedIn account, and you're all set to start learning!

Skills you'll develop:

  • How to publish articles
  • How to engage your network
  • How to expand your network
  • How to build your personal brand
  • How to post content strategically

By the end of this course, you'll learn to leverage LinkedIn for professional networking, increasing visibility, and building a solid professional reputation.

Linkedin Marketing: B2B Sales & Lead Generation From Scratch

If you're tired of scrolling through countless job listings and still haven't had any luck, it's time to level up your job-hunting game with these project-based courses. This project-based course will introduce you to all the essential tools LinkedIn offers so you can leverage your profile for a good job opportunity.

You'll learn to:

  • Examine your LinkedIn profile so you can network, job search, and apply for positions like a pro
  • Strategically build your network on LinkedIn
  • Create a tracking sheet for your network connections and learn how to save content and find it later
  • Add recruiters and people to your network from the company you want to apply in.
  • Save positions you want to apply for, then edit your skill list accordingly to match the positions.
  • Create a comprehensive job search strategy by setting up job alerts, utilising LinkedIn notifications to signal others about your availability for new opportunities, and identifying your desired salary, benefits, location, schedule, and work hours.
  • Build your profile based on the positions that you wish to apply for.
  • Review and update your profile with Jobscan.

By the end of this course, you will be fully equipped to apply for your dream job with confidence.

LinkedIn Sales Navigator: LinkedIn's tool for B2B Sales

If you wish to switch industries, change careers, or pursue a new line of work that aligns with your interests, skills, and values, this comprehensive course will help you achieve the same. Led by award-winning MBA professor Chris Haroun, this course will help you create an incredible resume, optimise your LinkedIn profile, build an elaborate professional network, enhance interview skills, and much more.

Whether you're looking to switch industries, change roles, or take your career in a new direction, enrol in this course to make a successful career transition.

Small Business Marketing Using LinkedIn

To Understand The Basics Of Talent Sourcing

As a recruiter, sourcing the right talent can be a challenging process. And without a solid sourcing strategy in place, you can potentially lose out on great talent.

Led by award-winning recruiter and trainer Barbara Bruno, this course will teach you the true meaning of talent sourcing and how to build and implement a winning sourcing strategy. This course explains basic and higher-level candidate sourcing techniques, identifying resources with the best ROI and using big data, social media, and tools like LinkedIn Recruiter in your sourcing efforts.

In this course, you'll learn:

  • Importance of talent sourcing
  • Fundamentals of talent sourcing
  • Sourcing strategies
  • Sourcing resources
  • Talent sourcing best practices

By the end of this course, you'll be able to enhance your recruiting skills and build a stronger talent pipeline for your organisation.

Learning Personal Branding

For Recruiters To Source, Engage, And Hire The Best Talent

Specifically designed for hiring managers, HR teams, and staffing recruiters, this course offers a deep insight into how to fully utilise LinkedIn Recruiter to search, organise, and contact suitable candidates.

In this course, Instructor Garrick Chow teaches you how to effectively utilise LinkedIn Recruiter to create projects, efficiently search for top talent, manage your pipeline, and facilitate seamless communication with your team. The course also teaches how to post a job opening and evaluate the performance of your recruiting efforts with reports.

By the end of this course, you'll discover the power of LinkedIn Recruiter, the ultimate tool for finding, attracting, and hiring top talent.

LinkedIn Masterclass 2023: Boost Your Career & Personal Brand

LinkedIn is the way to be seen and grow your connections in the professional arena. And, like all social media platforms, it comes with its own built-in tools, rules, quirks, algorithms, and tricks of the trade. Whether you're an entrepreneur or a business owner, this course will show you how to promote yourself, get noticed, establish connections, and build a unique personal brand that can advance your career.

This course will help you:

  • Boost your engagement on your LinkedIn posts and beat the LinkedIn algorithm
  • Grow your LinkedIn account and increase your number of connections
  • Get a steady stream of leads on LinkedIn
  • Create a professional, client-attracting LinkedIn profile
  • Create time-efficient LinkedIn strategies to maximise your output
  • Create a content creation system to never run out of ideas
  • Bring a tonne of traffic to your LinkedIn profile every day

Achieve all this for free without expensive ad campaigns or spammy sales tactics.

LinkedIn: 5 Viral Marketing Strategies For Organic Exposure

This course is for seasoned marketers, entrepreneurs, and business owners who want to skyrocket their brand's organic exposure. This five-module course will teach you effective and proven tactics to go viral on LinkedIn.

In this course, you'll learn:

  • To build a strong LinkedIn profile and go viral in weeks
  • Effective marketing strategies to create engaging titles and posts
  • The Do's and Don'ts when it comes to growing your network
  • How to post and when to post for maximum visibility
  • Exclusive insights about LinkedIn's algorithm
  • Create personalised content crafted for your audiences
  • The proper way to use hashtags in an effective, simple, and powerful manner
  • Connect with high-level executives and establish a positive, long-lasting relationship
LinkedIn Marketing: LinkedIn Ads | Lead Generation

For Marketers To Specialise in LinkedIn Advertising

This course is designed to help marketers learn how to advertise on LinkedIn effectively and make money. This course provides a detailed walk-through of lead generation and how to solve critical LinkedIn marketing problems like paying too much for leads or not getting enough responses due to not hitting the right funnel stage.

Led by leading marketing expert Dekker Fraser, this course covers key components of running successful advertising campaigns on the platform, including:

  • LinkedIn advertising analytics
  • LinkedIn video ads
  • LinkedIn image ads
  • LinkedIn sales navigator for cold outreach and targeting
  • LinkedIn text ads
  • LinkedIn carousel ads
  • LinkedIn message ads
  • Full-funnel LinkedIn advertising campaigns

If you want to explore the possibilities of LinkedIn advertising and grow your income substantially, this course can help you get started.

LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales

To Learn Effective LinkedIn Lead Generation Strategies

Whether you're just starting out your LinkedIn journey or have been a part of this professional network for many years, this course will give the tips and tricks to implement the best LinkedIn Strategies for B2B sales to grow your business exponentially.

In this course, you'll learn how to:

  • Implement successful LinkedIn marketing strategies
  • Generate an ideal buyer persona profile for LinkedIn B2B sales
  • Optimise your LinkedIn profile to get more views of your ideal clients
  • Connect with your dream clients on LinkedIn
  • Create a LinkedIn group
  • Create a LinkedIn company page from scratch
  • Build a database of thousands of your ideal clients with LinkedIn
  • Build an impressive rapport with your prospects and leads
  • Strategise and implement a LinkedIn messaging campaign
  • Combine LinkedIn marketing with cold email marketing

In addition to this, you will also learn proven strategies that consultants and top salespeople in B2B industries have been implementing to generate high-quality B2B leads consistently, schedule meetings, and secure new clients.

Take this course so you can always stay on top of the new ways to generate leads on LinkedIn.

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