Aashish Pahwa
Business Guides
Humans are inherently complex beings, and managing them is no easy feat, especially in the workplace…
Startup Process
How To Build Your Startup’s Founding Team – A Guide
Trust me when I say this – startups live and die by the people who make them up. A startup team is n…
Page
The 7 Best Platforms To Outsource Graphic Design
Graphic designing could be challenging as you must possess exceptional artistic skills to develop fr…
Marketing & Sales Guides
Developing A Software Marketing Strategy [Detailed Guide]
<!– wp:paragraph –>Building a software is hard enough, but getting people to actually buy …
Startup Guides
How To Develop Your Startup’s Blog? [Detailed Guide]
Running a startup is hard enough without worrying about things like marketing and promotion. You nee…
Marketing & Sales Guides
The 6 Proven Video Marketing Strategies
If I ask you when was the last time you watched a video, you would most likely answer "a few hours a…
Marketing Essentials
What Is Marketing Collateral? – Types & Examples
Marketing isn't just writing copy or designing ads. It's also using that perfect media mix to get yo…
Marketing Essentials
What Is Visual Identity? [Detailed Guide]
Customers believe what they see. In fact, studies show that over 92.6% of customers put the most imp…
Business Guides
Business Startup Costs: Detailed Guide
How much does it cost to start a business? This is one of the most frequently asked questions by ent…
Business Guides
How To Outsource: A Complete Guide For Entrepreneurs
Being an entrepreneur, you need to wear numerous hats. And as your business grows, the list of hats …
Business Models
Razor And Blades Business Model Explained
You've probably paid more for razor blade refills than you ever spent on the razor itself. That's no…
Business Guides
How To Outsource Customer Service? [Detailed Guide]
Customers can make or break a business. And to woo them, you need not only a great offering but also…
Business Models
Meesho Business Model | How Does Meesho Make Money?
What if a platform could grow to 251 million annual transacting users, hit Rs 12,626 crore revenue, …
Startup Guides
Networking For Entrepreneurs: Complete Guide
Entrepreneurship is not a solo journey. To be successful, you need to be in the right room, talking …
Marketing Essentials
What Is Email Marketing [Detailed Guide]
Emails existed way before the internet was even a thing. In fact, the first email was sent in 1971, …
Marketing Essentials
What is STP Marketing? – The STP Model Explained
Today, several businesses make the mistake of commencing their marketing without a plan or target au…
Management Essentials
What Is Pay As You Earn (PAYE)?
Taxes are a huge part of our lives; there's no escaping them. Be it in developing countries or devel…
Startup Guides
Bootstrapping Vs Funding: What’s Better For Your Startup?
Just getting an idea for a business is hard enough – but once you've got that eureka moment, you've …
Business Guides
How Do Digital Payments & Cryptoassets Benefit Small Businesses?
Small businesses are the backbone of any economy. They are the risk-takers, the job-creators, and th…



















