Brand Essence: Meaning, Importance, & Examples
Brands offer their products along with a set of feelings. Customers experience these feelings when they interact with the brand and form perceptions about the same....
A marketer, a dreamer, a traveller and a philomath. I prefer stargazing to spending nights in clubs.
Search Engine Optimization [SEO]: A Detailed Guide For Beginners
Google handles over 63,000 searches every second. This translates to at least 3.8 million searches every minute, 228 million searches every hour, and 5.6 billion searches every...
Brand Extension: Definition, Types, & Examples
A brand makes it possible to identify a product. It gives it a name and makes it differentiable by assigning identifiable properties. But once the brand...
A Hyperlocal Learning Community | MillionCenters Startup Review
In a country where the EdTech industry is expected to be worth $1.96 billion in 2021, not many startups have really focused on making it more comfortable...
Business Competition: Definition, Types, Importance & Examples
Competition is a fact of doing business. Businesses see competition in the form of price, quality, design, sales, location, and almost every business process. Many people...
The 10 Types Of Logos Explained
Humans are visual creatures. They have a remarkable ability to remember images and symbols. And this is the reason why brands pay thousands of dollars to...
What Is Brand Value & How Is It Different From Brand Equity?
The rising competition has made it tough for many companies to stay in the market and find a unique position. Thankfully the concept of branding makes it...
What Is Video Marketing? [A Detailed Guide For Beginners]
87% of online marketers use video content in their digital marketing strategies. If you’re among the remaining 13%, this article is definitely for you. But even if...
What Is Market Research? – Types, Methods, & How To Do It
Just having a strong gut feeling isn’t a very good reason to launch a product in the market without validating its demand, develop a marketing strategy...
Questionnaire: Definition, Types, Examples & How To Design
Be it government, a for-profit organisation, or even a not-for-profit organisation, data collection is of paramount importance for all to get insights on the target market...
