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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

customer journey touchpoints

What Are Customer Journey Touchpoints?

by Aashish Pahwa

Customer takes a journey from the moment they first become aware of the business to when … Read more

Categories Marketing Essentials
core product

What Is A Core Product? (Importance & Examples)

by Aashish Pahwa

The actual product the end consumer receives is a mixture of two elements: a core product, … Read more

Categories Marketing Essentials
small business ideas

18 Most Successful Small Business Ideas 

by Aashish Pahwa

Maybe you’re a recent college graduate looking to make a name for yourself. Or perhaps a … Read more

Categories Guides
I want to start a business but have no ideas

I Want to Start a Business But Have No Ideas – A Beginner’s Guide

by Aashish Pahwa

So you’ve decided to start a business. Give yourself a pat on the back for taking … Read more

Categories Guides
gruen transfer

What Is Gruen Transfer? How Does It Work?

by Aashish Pahwa

Shopping is not just buying things; it is a mixed bag of experiences that involves the … Read more

Categories Marketing Essentials
private label

What Is Private Label? How Does It Work?

by Aashish Pahwa

In a usual consumer market, companies manufacture their own branded items. This process involves substantial capital, … Read more

Categories Marketing Essentials
Best Businesses To Start With Little Money

21 Best Businesses To Start With Little Money

by Aashish Pahwa

Imagine having the freedom to set your own hours and work on something that genuinely interests … Read more

Categories Guides
free business cards

7 Legit Ways To Get Free Business Cards

by Aashish Pahwa

Besides your warm smile and a firm handshake, you also need a business card to make … Read more

Categories Guides
creative ways to make money

20 Creative Ways To Make Money [Actionable Guide]

by Aashish Pahwa

In this rat race of a world, you can be either a hard worker or a … Read more

Categories Guides
press kit

What Is A Press Kit? – Media Kit Elements & Examples

by Aashish Pahwa

Journalists, media houses, and even influencers are always on the lookout for new and exciting content … Read more

Categories Marketing Essentials
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