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Aashish Pahwa

A marketer, a dreamer, a traveler and a philomath. I prefer stargazing to spending nights in clubs.

The 10 Types Of Pricing strategies

By Aashish Pahwa / May 17, 2018

If choosing the right pricing strategy for your business seems like a completely daunting task, we’re here to assure you that you’re not alone. But this choice doesn’t require a leap of faith. Conduct your research, plan a positioning strategy, release an MVP and a beta, ask your prospective customers about the price they’re willing to […]

Cross-Selling – Definition, Importance, Examples, & Strategies

By Aashish Pahwa / May 8, 2018

For the last 63 years, Mcdonald’s staff’s “Would you like fries with that?” has been adding millions to the company’s revenue every year. Even though it’s a traditional technique of recommending related or complementary products to what is being bought already, the importance of cross-selling has only increased with the passage of time. What Is Cross-Selling? […]

What Is Upselling? How To Use It For Better Conversions?

By Aashish Pahwa / May 8, 2018

Although it is true that there are as many sales strategies in the world as there are salesmen; you still won’t disagree with me if I say upselling is among the most important strategies to increase the customer lifetime value and build a good relationship with them. “Medium or large?” “Would You like an extra shot?” […]

A Beginner’s Guide To Digital Marketing

By Aashish Pahwa / May 11, 2018

Digital marketing is a growth machine and anyone who gets his hand on it is a winner in 21st century. But it doesn’t result in profits overnight. It requires marketers to be alert and watch out for changes in customers’ preferences and adapt to meet those needs and preferences accordingly. But what exactly is digital […]

How To Become An Entrepreneur?

By Aashish Pahwa / May 1, 2018

You might have heard people talk about them. You might have argued about the importance of such skills. You might have witnessed your friends becoming one. Or you might have yourself considered becoming one. Entrepreneurship is the new “cool” thing to pursue in this age, yet so many people are confused over how to become […]

What Is Advertising? Advertising Objectives, Examples, & Importance

By Aashish Pahwa / April 12, 2018

A 30 second spot, a catchy jingle, and a clever slogan. But there’s more to advertising. An average human is exposed to around 5000 advertising messages in a day. Advertisements come many shapes, sizes, and forms. But what exactly is advertising? Why is advertising important? What are its advantages and disadvantages? Fret not! Here’s a […]

Your Complete Guide To Personal Branding

By Aashish Pahwa / April 9, 2018

It’s a proven fact that people prefer buying brands to generic products. The same people prefer to partner with or give the job to a person who has a personal brand. But what exactly is a brand and why does it apply to humans too? A brand is a combination of unique characteristics which differentiates […]

What Is Owned, Earned, And Paid Media? (And Their Difference)

By Aashish Pahwa / April 12, 2018

Owned, earned and paid media are the three pillars of a cohesive marketing communication strategy. One focuses on the interacting with the target audience through communication channels owned by the company, the other involves earning publicity by building relationships, doing stunts, and providing great content, and the third involves paying the communication channels and influencers […]

The Data Monetization | Big Data Business Models

By Aashish Pahwa / April 2, 2018

We’re living in an era where your refrigerator not just reminds you that you’re out of butter but also orders it from an online marketplace. Where companies know where you’ll head to before you even get out of your house. Where the world knows what you plan to buy, how much you walk, and what […]

How Does Discord Make Money? | Discord Business Model

By Aashish Pahwa / March 29, 2018

There are over 2.2 billion active gamers in the world which generated a whopping 108.9 billion in game revenues in 2017. What’s a better game based business model than a one which connects these gamers, let them have a voice chat while playing, and help them make communities and interact with their gaming friends while […]

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