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Aashish Pahwa

A marketer, a dreamer, a traveler and a philomath. I prefer stargazing to spending nights in clubs.


Exit Strategy: Everything You Need To Know

By Aashish Pahwa / October 16, 2017

Just like you, every stakeholder in your business expects a greater return from their investment. Everyone is looking to reap certain benefits when they plan to move out from the business or after a certain time period. An exit strategy is how you see your business after you are no more a part of it. It makes clear […]


The Importance Of Marketing In Today’s World

By Aashish Pahwa / October 12, 2017

While the brain of a business is the finance department, body the product offered, the heart is the marketing department of the business which pumps oxygen and the necessary nutrients to every other body part.Unlike the old times, Marketing no more deals only in the communication of the product to the consumers, the activity is […]


Startup or Start-up: Which is correct?

By Aashish Pahwa / October 8, 2017

Maybe you’re an entrepreneur drafting your groundbreaking business model. Maybe you’re a journalist searching for your next big story. A blogger, writing your next perfect article. Or a student, writing your next dissertation on the startup ecosystem. Whatever the case, you must have always felt the dilemma of whether to spell it as startup or […]


What Exactly Is A Startup Anyway?

By Aashish Pahwa / October 5, 2017

Skepticism finds no substance when we say that startups are the ones stealing the limelight in the twenty-first century. We are surrounded by startups and if you follow the news, you must have formed an image of a startup as a group of guys who started an incredibly innovative business in their garage with some groundbreaking […]


LetGo Business Model | How does LetGo Make Money?

By Aashish Pahwa / October 6, 2017

There is an estimated market of $381 billion worth of used but untouched goods in U.S. homes tapped by only two dominant players, Craigslist and eBay. LetGo is one of the recent startups by OLX’s co-founder, Alec Oxenford, which brought a revolution in this technology stagnant market with the introduction of artificial intelligence, geolocation listings, […]


Freemium Business Model | The Psychology of Freemium

By Aashish Pahwa / September 28, 2017

Less than 20% of LinkedIn users pay for the premium services provided by the company. Nevertheless, the company earned nearly $1 billion revenue in the first quarter of 2017. This is the power of the freemium business model. For years, the concept behind games, software, and services was simple, you pay for the service upfront before using […]


How LinkedIn Makes Money? LinkedIn Business Model

By Aashish Pahwa / October 3, 2017

With a mission to help professionals connect globally, Linkedin has positioned itself perfectly as a professional community in this competitive market. The platform currently has over 500 Million users in over 200 countries and territories, 80% of which consider professional networking important to their career success. The Linkedin business model is a freemium model which works as a […]


What is a Pitch Deck? How To Create An Ideal Pitch Deck?

By Aashish Pahwa / September 29, 2017

Now that you have registered your company, you would certainly want your business model to grow and reach great heights. Growth requires financial investments and it might not be easy for you to arrange the investment from internal sources (friends, relatives, etc). Raising funds from external sources require a lot of homework. Even though there […]


Alibaba Business Model | How Does Alibaba Make Money?

By Aashish Pahwa / August 23, 2017

When it comes to online marketplace, the first name that comes to your mind is Amazon. Amazon surely is a big e-commerce company, but there is another upcoming e-commerce company that is about to (and has already started to) take over the internet marketplace. It is a China-based company whose founder was rejected by KFC. […]


Yelp Business Model | How Does Yelp Make Money?

By Aashish Pahwa / August 17, 2017

With a monthly 28 million average unique mobile application visitors, 74 million unique mobile web visitors, and 83 million unique desktop visitors, Yelp’s Business Model is something you should definitely be aware of. This online business directory, which lists and make local businesses visible to users, differentiates itself with the crowd sourced reviews of those […]

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