10 Types of Investors for Startups
So, you’re an entrepreneur with an extraordinary idea for a startup which is surely going to disrupt the existing market; and now all you need is...
A marketer, a dreamer, a traveller and a philomath. I prefer stargazing to spending nights in clubs.
Startup Bootstrapping: A Detailed Guide
Being an entrepreneur, you have four usual funding options. These include – Raising funds from the investors by offering equity to them, Taking a loan from...
Brand Building: A Complete Guide | How To Build A Brand
Your brand is what other people say about you when you are not in the room. – Jeff Bezos Well, no one would agree to this...
22 Proven Black Friday Marketing Ideas For Online Stores
What started in the USA is now a worldwide phenomenon – the two biggest shopping days for online retailers when millions of transactions take place with...
What Is Brand Strategy & How To Develop One? [Ultimate Guide]
A brand is what the customer talks about when he uses the product. It’s what gives the identity to the product, makes it recognizable, and helps...
What Is Brand Architecture? – Components, Types, & Examples
Expansions, acquisitions, mergers and other such strategies, although good for the company in the long run, create a lot of clutter and confusion in the minds...
Go-To-Market Strategy [The Ultimate Guide]
If you are an experienced entrepreneur, you’d probably know that having a brilliant team, building a disruptive business model, and designing an impressive business plan isn’t...
Brand Management – Definition, Functions, & Process
A usual day in the office life of a brand manager would be to plan and execute strategies to resonate the brand with the needs, wants,...
The 3 Big Causes Of Debt & Its Impact On Your Business
When you hear the word “debt,” you’ll likely have some negative connotations in terms of financial health and stability. Most of us associate debt with lousy...
The History Of WhatsApp
“No ads! No games! No gimmicks!” – A simple principle which helped a small messaging application win over giants like iMessage, WeChat, Facebook Messenger, Snapchat, LINE,...
