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    Aashish Pahwa

    A marketer, a dreamer, a traveler and a philomath. I prefer stargazing to spending nights in clubs.

    8 Effective Ways To Promote Your Mobile Application

    By Aashish Pahwa / March 14, 2018

    Building a productive mobile application which stands out in the sea of similar applications is a big task. But promoting your application is an another uphill struggle which probably might never end as long as the application exists. How can you market your mobile application better than the competition? How to build a brand for your […]

    What Is Buzz Marketing? | Buzz Marketing Strategies & Examples

    By Aashish Pahwa / March 11, 2018

    “Did you hear about Bitcoin? It’s an insane investment! I invested $100 and earned more than $1000. Can you believe that?” Welcome to the era where every marketer aims at creating a buzz around his product. Why? An average human witnesses around 5000 marketing messages every day out of which very few marketers get to […]

    What Is A Cryptoasset? Types Of Cryptoassets [Ultimate Guide]

    By Aashish Pahwa / March 11, 2018

    Not so long ago, there was an idea to digitize and decentralize every monetary transaction. Today’s idea is to remove every middleman and use cryptography and peer to peer networking to conduct financial transactions, file sharing, cloud computing, banking transactions, transactions among internet of things, and creating a platform for such transactions etc. Cryptocurrency. Bitcoin. […]

    The Subscription Business Model

    By Aashish Pahwa / February 28, 2018

    What comes to your mind when you read the word ‘Subscription’? Is it Newspaper? Gym? Internet? Reader’s Digest? Or is it Netflix? Spotify? Dollar Shave Club? Amazon Prime? Ipsy? Blue Apron? Weight Watchers? The subscription business model is booming. More businesses are trying to sell their products and services to customers through subscription plans than ever […]

    5 Simple & Effective Brainstorming Techniques

    By Aashish Pahwa / March 4, 2018

    Imagine you’ve gathered your team together for that much needed brainstorming session but the things aren’t going the way you wanted them to. There are no new ideas, the silent ones are still silent, and the team is still arguing on not so relevant topics. What’s missing from this brainstorming session? Is there anything you […]

    What Is Microtargeting?

    By Aashish Pahwa / February 24, 2018

    What if I told you that you can target different customers and craft a personal campaign for each using predictive analytics and his/her demographic, psychographic, and other data? The internet has made it possible to track users’ activities, divide them into different segments according to their interests, demographics, psychographics, and target them with more appealing […]

    Target Market – Definition, Examples, Strategies, & Analysis

    By Aashish Pahwa / February 23, 2018

    The demand for your product depends on the needs, wants, and luxuries of your customers. These needs, demands, and luxuries are different for different customer segments. In order to be profitable, it is always advisable to segment these customers according to their demographics, psychographics, geographics, and behaviour and direct all or most of your marketing […]

    Can You Patent Your Business Idea?

    By Aashish Pahwa / February 20, 2018

    Getting a great business idea is difficult, but protecting it from being copied is a bigger challenge. But can you patent your business idea to protect it? A patent is a right granted to an inventor by the federal government to have exclusive rights to use or license his invention for a limited time. Being […]

    What Is A Unicorn Startup Company?

    By Aashish Pahwa / February 19, 2018

    We always talk about unicorns like Uber, Airbnb, Snap, Didi, Pinterest etc, but little do we discuss what unicorn actually means. Why are some startups given such a title? Is this title given only to the startups belonging to a specific niche? What is a decacorn? Here’s an answer to all of your FAQs about […]

    What Is Retail Marketing?

    By Aashish Pahwa / February 16, 2018

    Let’s gather some data. Wear some comfortable clothes and go for a research to your nearest supermarket store. Don’t forget to carry your notepad and pen. Your job? To note everything about the demographics of customers visiting each section, about what all are kept at the eye level of the customers and what’s above or […]

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