Facebook Marketing – Different Type of Posts on Facebook
Posts on Facebook are no rocket science. We know you know it. But have you ever tried posting anything different from the usual stuff? We bet...
8 Steps of New Product Development
New Product development is a journey. It’s the road which leads to the actual product and then the actual product to the market. Every product goes...
Product Life Cycle – 4 Stages of Product’s Life
Products have similar lives to living beings. They are born someday and they come to an end someday. Product life cycle is the set of stages...
How Does Facebook’s Newsfeed Algorithm Work?
If you’re worried that the organic reach of your page’s posts have decreased, you’re not wrong. Facebook has recently changed its newsfeed algorithm and made it...
What is Product Mix? Explanation with Examples
A product is an item produced or procured by the business to satisfy the needs of the customer. It is the actual item which is held...
Service Marketing Mix – 7 Ps of Marketing Mix
Services are different from tangible goods. They are- Intangible (have no fixed existence) Inseparable (Cannot be separated from its provider) Not stored (Cannot be stored in...
What is Marketing Mix? 4P’s of Marketing Mix
Marketing mix theory, first coined by E. Jerome McCarthy in 1960’s, is one of the basics of marketing for anyone to run a successful business. But before...
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a short-sighted and inward looking approach to marketing which focuses on...
Marketing Management Philosophies – 5 Marketing Concepts
Marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Marketing concepts or...
Coca-Cola Marketing Case Study
From the star ‘Coca-Cola’ drink to Inca Kola in North and South America, Vita in Africa, and Thumbs up in India, The Coca-Cola Company owns a...
