Ten tips to build a brand
Competition is everywhere and it’s tough. Effective management of the brand and the product is the utmost requirement to beat up the competition and to stand out. Everyone knows the successful brands. But little do they know how hard it is to be one.
A good branding strategy is as necessary as a good product to back it up with.
But great branding strategy requires great amount of research as well. Research about your product, about the competition, the target group, the psychology etc.. It’s a combination of both art and science.
Branding involves love, from you and from your customers as well.
Build a brand
Branding is much more than assigning a name and logo to your product.
- It’s the image of your product in the consumers’ mind.
- It’s the communication of characteristics, values, and attributes that clarify what your particular brand is and is not.
- It’s a pull tactic.
- A brand is what the consumer buys in a perfect competition.
Here are some important things you need to take care of before branding
Product Before Branding
Before any of the following steps, ask yourself – ‘is my product worth it? The product comes before the brand. Branding is a promise you make about the product. Make sure your product is worth the promise.
Branding is a Promise
It’s a promise you make to your customers about the product you’ll be selling to them. Make sure to deliver on your promises or your customers will go elsewhere and your brand won’t catch on.
Your product is the poem. A brand is just the context. The customers interpret your poem through the context.
Branding is a Context
Your brand represents who you are, what your product is and what will be perceived by the customer. As we’ve already said, it’s a context. All of your advertising and communication strategies will be based on it. Hence, on this highway, proceed with caution.
Branding is a conversation
Branding is a conversation you have with your customers. It’s a two way process. Talk to them. Tell them who you are. And do listen what they say back. Notice what feelings they have for you.
Branding should be simple
Your message and image should be simple and clear. You can include your USP in your message.
Branding Involves Psychology
A brand is the perception of your organization/ product in your customers’ mind. Understanding your target audience is important. Reflect the values, demographics, and psychology of your intended audience. Understand their needs and desires. Know what they like and what they don’t and act on it. Use your research for better branding strategies.
Brand Identity Should Not Contradict With the Image
Your brand identity and your brand image should not be different. That is, what you think you are and how the market perceives you should be as you planned it should be.
Branding involves Uniformity
Your brand is your image in the mind of anyone who has ever or will encounter your brand. Uniformity can be divided into two parts.
- Everyone should think of your brand in the same way as you do.
- Your every communication strategy should be in line with your branding strategy. Everything you do should be fit in with the brand identity.
Brand has a Personality
There should be a brand personality. Uniqueness, or caring, or cool, a brand personality can be anything. It’s just a human trait assigned to a brand. Apple shows class. Nokia used to be reliable, etc.
Your Brand is a Story
Tell your story to everyone across all the channels. But make sure you have a product to back up the story. Find different ways to tell the same story. Apple, Google, and every big brand does the same. Go on. Find your story and don’t forget to share it with us in the comment section.