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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

Hamilton Watches Print Advertisements Collection 1922-1974

by Aashish Pahwa
hamilton print ads

The Hamilton Watch Company, started in 1892, is one of the … Read more

Categories Featured

Dollar Shave Club Business Model | Case Study

by Aashish Pahwa
dollar-shave-club-business-model

Dollar Shave Club, launched in 2011 as a subscription-based online … Read more

Categories Brand Study, Business Models

Why Brands Fail? Reasons for Brand Failure

by Aashish Pahwa
brand-failure

The process of branding was developed to act as a … Read more

Categories Branding Essentials, Featured

Why Brand Name Matters? How To Choose A Great Band Name

by Aashish Pahwa
brand name

“What’s in a name? that which we call a rose … Read more

Categories Branding Essentials, Featured

What Is Meme Marketing? Everything You Should Know

by Aashish Pahwa
internet-meme-marketing

Memes are on a rise. We’ve seen them, got amused … Read more

Categories Featured

Brand Integration | What Is Branded Entertainment?

by Aashish Pahwa
brand integration

There is a rise of brands moving towards producing, sponsoring, … Read more

Categories Branding Essentials, Featured

9 Tips for More Appealing Banner Advertisements

by Aashish Pahwa
banner-advertisements

Banner advertisements are one of the oldest and widespread forms … Read more

Categories Featured

What is ReCommerce? ReCommerce Business Model

by Aashish Pahwa
RECOMMERCE

ReCommerce (also known as Reverse Commerce or Re-ecommerce or Reverse Marketplace) … Read more

Categories Business Models, Featured

Cross Promotion: Definition, Benefits, Examples and Ideas.

by Aashish Pahwa
CROSS PROMOTION

People have witnessed cross promotion ever since they have learned … Read more

Categories Marketing Essentials

Candy Crush Success Case Study | Marketing + Psychology = Success.

by Aashish Pahwa
candy-crush-success-case-study

Other Games will come and go, but Candy Crush goes … Read more

Categories Brand Study, Miscellaneous
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