Startup Essentials
What Is Simple Agreement for Future Equity (SAFE)?
Startup funding during the initial stages of the startup is crucial for the company’s survival in …
Aashish Pahwa
Startup Essentials
What Is Stealth Startup? – Types & Examples
Not every entrepreneur wants to gain public attention. Many do believe in privacy in the initial day…
Branding Essentials
Brand Association – Definition, Importance, Types, & Examples
Umpteen number of brands are present in a customer's vicinity. While the customer fails to recognise…
Startup Essentials
What Is Deep Tech? – Use Cases, Examples, & Future
Technology is ever-evolving. Scientific discoveries and engineering are disrupting almost every indu…
Startup Essentials
What Is Customer Lifetime Value (CLV)? – Formula & Examples
An old business adage states that about 20 percent of the customers bring in 80 percent of…
Digital Marketing Guides
Designing Websites For Kids: Trends & Best Practices
Designing a website for kids is not a child’s play. We all are surrounded by a digital age and so …
Startup Guides
Hockey Stick Growth Explained
Over 96% of new businesses fail in the first 10 years. But in some cases, like Groupon, startup…
Startup Essentials
What Is An Accredited Investor?
If you are aware of crowdfunding, hedge funds, venture funds, private placements, then you must…
Startup Guides
Why Won’t An Investor Invest In Your Startup?
While TV shows portray the startup investments to be fun and games, it’s the total opposite in rea…
Marketing Essentials
What Is TAM SAM SOM? How To Calculate It?
Developing a product without proper market analysis is a gamble. Any experienced or skille…
Marketing Essentials
The 12 Functions Of Marketing
Every business survives on the money of its consumers. Marketing is the way to reach those consumers…
Startup Essentials
What Is Angel Investor?
If you’re an entrepreneur or anyone who follows startups, you must have heard the terms angel inve…
Marketing Essentials
What Is A Customer? Types Of Customers Explained
A business operates in a highly dynamic business environment. If today’s business environment be c…
Marketing Essentials
What Is Marketing? – Principles, Types & Scope
Contrary to what most people think, marketing isn’t just about communicating and informing about t…
Startup Essentials
What Is A Convertible Note? – Meaning, Terms, & Examples
The problem – an early-stage startup’s growth trajectory is hard to predict. The information is li…
