Psychology of Colours in Marketing and Branding
Psychology and marketing are lifelong partners. A psychologist may not be a marketer but a good … Read more
Aashish Pahwa
Education:
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
What Is Brand Image? – Importance & Examples
Brand Image is how customers think of a brand. It can be defined as the perception … Read more
Brand Positioning: Definition, Types, & Examples
Customers weigh generic products offered by different brands according to the associations and traits they come … Read more
Paytm Business Model | How does Paytm Make Money?
How Paytm makes money even after providing 50% to 100% cashback? What exactly is Paytm’s Business … Read more
Marketplace Business Model vs. Aggregator Business Model
Marketplace business model and aggregator business model, though very similar, have noticeable differences. But before talking … Read more
Aggregator Business Model | What Is It And How Does It Operate?
Be it taxis, hotels, groceries, food, or travel, the aggregator business model has entered into and … Read more
What is Brand Personality? Definition & Examples
Personification is an innate tendency of human psychology. It refers to the attribution of human traits, emotions, or intentions to … Read more
What is A Brand? – Importance, Elements, Types, & Examples
Generally, people consider a name, logo, colour, and even sound to be a brand. While they’re … Read more
How Does WhatsApp Make Money? WhatsApp’s Revenue Model
WhatsApp was developed by Jan Koum and Brian Acton in early months of 2009 as a … Read more
What Is Network Marketing? MLM Explained With Examples
Network marketing, also known as multi-level marketing, is a business model which involves a pyramid structured … Read more
